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Describe your organisation
The E.M.SA. (Education in Urban Mobility and Road Safety) is a non-profit organization focusing on road safety, sustainable urban mobility, and lifelong traffic education. Specializing in innovative technologies, such as virtual reality (VR) and artificial intelligence (AI), E.M.SA. designs and implements educational programs for schools, adults, and vulnerable groups. With a team of certified road safety trainers, educators, researchers, and first aid specialists, we deliver impactful solutions tailored to modern mobility challenges.
The organisation was established in October 2022.
Our Mission
We are committed to promoting road safety, sustainable mobility, and responsible road behavior through high-quality experiential education and hands-on learning. Our actions align with European strategies for sustainable urban mobility and the Road Safety Framework 2021-2030, with the ultimate goal of achieving Vision Zero: zero fatalities and serious injuries from traffic accidents.
Our Vision
We envision a world where:
- Experiential education cultivates safety-conscious and environmentally responsible citizens.
- Roads become safer through responsible behavior and sustainable mobility.
- Communities, municipalities, and regions are empowered with innovative tools and partnerships to protect human life and the environment.
Our Values
- Experiential Learning: We deliver practical, hands-on educational methods that foster deep understanding.
- Life Skills Development: We cultivate critical thinking, responsibility, and social awareness.
- Innovation: We leverage cutting-edge technologies, such as Virtual Reality (VR), to enhance the educational experience.
- Collaboration: We work with schools, municipalities, regions, and public organizations to achieve common goals.
- Sustainability: We integrate and promote practices that respect the environment and enhance sustainable mobility.
- European Alignment: Inspired by European strategies, we are committed to reducing road traffic accidents by 50% by 2030, in line with the Safe System Approach.
We are committed to cultivating a strong traffic safety culture among people of all ages, promoting responsible road behavior and social awareness through modern educational methods.
Our goal is to develop sustainable practices that enhance transportation safety while fostering ecological consciousness. We integrate innovative solutions, such as digital campaigns, educational platforms, and cutting-edge technological tools, including Virtual Reality (VR) and Artificial Intelligence (AI), to prevent traffic accidents. Through pioneering initiatives and innovation, we strive to create a safer, more sustainable future that meets contemporary social and environmental needs.