Pedestrians

Monday, June 24, 2024
We’re addressing multiple road safety problems:`

- Improving the work safety of road inspectors by reducing time being physically in the middle of the road and reducing multitasking while driving.
- Improving road safety for cars, motorcycles and bicyclist by reducing potholes and defect road inventory such as faded road signs, damaged bollards, etc.
- Improving road safety for pedestrians by mapping crosswalks with worn-out lane markings as well as pavement uplift that causes people to fall.

Image examples can be found attached
Sunday, June 23, 2024
The Mobilidata program addresses the lack of centralized, timely and qualitative real time traffic warnings in the G2B2C ecosystem.

To fulfil the need of road users to receive and be able to cooperate with (return) real time traffic warnings, Mobilidata implemented for the entire Flanders- region and on the entire public road network the European defined C-ROADS standardized Cooperation model of C-ITS or Cooperative ITS. In Mobilidata 31 different use cases are addressed – see overview of all use cases under 7.2 -images

Mobilidata is the Flanders hub where real time road safety related information comes together from these sources:
• Governmental regional and local level: e.g. roadside infrastructure like traffic controllers, variable message signs,
• Private/corporate level: e.g. Directive 2010/40/EU, EU specified SRTI (safety related traffic information) - vehicle sensor based real time warnings.
• Road user ‘community’ based: Events reported, and event feedback generated by road users.

Each of these 3 source information systems has its strengths and weaknesses, offering a neutral environment where they can be combined and distributed to all interested in a non-commercial setting is possible in a road-safety promoting context.

Road safety information in Mobilidata can be clustered in 3 subgroups per topic in the 29 on-street use case list + an extra subgroup of 2 off-street policy related use cases:
• Road regulation & policies
• Warnings / dangerous situations
• Connected infrastructure / traffic lights
Monday, June 17, 2024
Our experience shows that most road accidents are caused by human error. Various analyses carried out by ALSA show that most road accidents are caused by inappropriate driver behaviour.
In order to manage road safety proactively, it is necessary to have a detailed and rigorous knowledge of the performance and behaviour of each driver in order to know their skills and behaviours, as well as to track their evolution over time.
To this end, ALSA has invested in technology in more than 3,700 vehicles in Spain that allows us to measure speeding, monitor various parameters that reflect driving style and detect various driver behaviours using innovative smart camera technology.
These smart cameras are based on "machine vision” and "artificial intelligence" (MV+IA) systems, which allow us to detect 40 types of driver behaviour and are particularly noteworthy for their innovation.
The data provided by the aforementioned technologies is used to calculate the risk profile of each driver. ALSA defines personalised actions for each driver: training, assignment to certain vehicles and routes, greater follow-up and monitoring, etc.
In addition, each driver has access to the data available on their own performance through an internal app (called "MiAlsa"). In this way, drivers can consult information on their own performance (consumption, driving styles, speeding, incidents, etc.).
Friday, June 14, 2024
El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.
Friday, June 14, 2024
Vulnerable road users (VRUs), including pedestrians and cyclists face several significant road safety challenges, especially at the intersections and crosswalks. Poorly designed or marked crosswalks, inappropriate traffic light planning and lack of pedestrian priority measures contribute to higher risks. More particularly, many intersections do not give sufficient priority to pedestrian or cyclists. Short crossing times, lack of adequate pedestrian requests, lack of dedicated pedestrian phases, lack of information providing to the VRUs, and insufficient waiting areas at intersections increase the risk of accidents and put in jeopardy the safe crossing of the intersection. Examining the accidents in intersections has revealed that one of the situations with high accident risk is when a vehicle is performing a right turn at the intersection while a cyclist or pedestrian is crossing the road straight and is at the blind spot of the driver.
Furthermore, the approaching and crossing of an intersection by an emergency vehicle using only the alarm is a critical safety situation for different groups of road users. Firstly, emergency vehicles are facing critical and dangerous situations while getting to the emergency scene time, since drivers do not react immediately to make space and in front of red traffic lights, many drivers wait for "green" instead of carefully crossing the stop line and making room for it. In addition, the vulnerable road users could also be exposed to danger in this scenario. For example, a pedestrian may not be paying attention and hear the alarm too late or it could be a hearing impaired person.

E-scooters - New TV led E-Scooter campaign

Our new TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign went live from Monday 20 May 2024 to coincide with the enactment of the new legislation in Ireland.  

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

Monday, June 3, 2024
DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.
Monday, May 20, 2024
Increasing the safety and visibility of pedestrian crossings has to be a priority, especially in an urban environment. In Porto, 31,2% of all travels are done walking, with the exponential rise of tourism most likely increasing that value over the next few years. We set out to highlight pedestrian crossings without traffic lights in main streets, but also to induce the idea that pedestrian crossings with traffic lights in main streets are safer. In Porto, there are 298 intersections regulated by traffic lights.

Seventh edition of the Fundación MAPFRE Awards for Social Innovation

Providing solutions to real problems is the main goal of social innovators, who through their projects contribute to meeting the social needs and demands of the public.

With them in mind, we are launching the seventh edition of the Fundación MAPFRE Social Innovation Awards, with the collaboration of IE as an academic partner, broadening our scope even further. In this edition can participate projects from four major regions: Brazil, the rest of Latin America, Europe and the United States of America.

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