Pedestrians

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Improved road safety with AI inspections
We’re addressing multiple road safety problems:`

- Improving the work safety of road inspectors by reducing time being physically in the middle of the road and reducing multitasking while driving.
- Improving road safety for cars, motorcycles and bicyclist by reducing potholes and defect road inventory such as faded road signs, damaged bollards, etc.
- Improving road safety for pedestrians by mapping crosswalks with worn-out lane markings as well as pavement uplift that causes people to fall.

Image examples can be found attached
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Mobilidata
The Mobilidata program addresses the lack of centralized, timely and qualitative real time traffic warnings in the G2B2C ecosystem.

To fulfil the need of road users to receive and be able to cooperate with (return) real time traffic warnings, Mobilidata implemented for the entire Flanders- region and on the entire public road network the European defined C-ROADS standardized Cooperation model of C-ITS or Cooperative ITS. In Mobilidata 31 different use cases are addressed – see overview of all use cases under 7.2 -images

Mobilidata is the Flanders hub where real time road safety related information comes together from these sources:
• Governmental regional and local level: e.g. roadside infrastructure like traffic controllers, variable message signs,
• Private/corporate level: e.g. Directive 2010/40/EU, EU specified SRTI (safety related traffic information) - vehicle sensor based real time warnings.
• Road user ‘community’ based: Events reported, and event feedback generated by road users.

Each of these 3 source information systems has its strengths and weaknesses, offering a neutral environment where they can be combined and distributed to all interested in a non-commercial setting is possible in a road-safety promoting context.

Road safety information in Mobilidata can be clustered in 3 subgroups per topic in the 29 on-street use case list + an extra subgroup of 2 off-street policy related use cases:
• Road regulation & policies
• Warnings / dangerous situations
• Connected infrastructure / traffic lights

E-scooters - New TV led E-Scooter campaign

Our new TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign went live from Monday 20 May 2024 to coincide with the enactment of the new legislation in Ireland.  

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

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The Village of Safe and Sustainable Mobility
DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.
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Safety at Pedestrian Crossings
Increasing the safety and visibility of pedestrian crossings has to be a priority, especially in an urban environment. In Porto, 31,2% of all travels are done walking, with the exponential rise of tourism most likely increasing that value over the next few years. We set out to highlight pedestrian crossings without traffic lights in main streets, but also to induce the idea that pedestrian crossings with traffic lights in main streets are safer. In Porto, there are 298 intersections regulated by traffic lights.

Seventh edition of the Fundación MAPFRE Awards for Social Innovation

Providing solutions to real problems is the main goal of social innovators, who through their projects contribute to meeting the social needs and demands of the public.

With them in mind, we are launching the seventh edition of the Fundación MAPFRE Social Innovation Awards, with the collaboration of IE as an academic partner, broadening our scope even further. In this edition can participate projects from four major regions: Brazil, the rest of Latin America, Europe and the United States of America.

“Safety and mobility” expert meeting organized by the Croatian Automobile Club on the occasion of the European Mobility Week

On the occasion of the European Mobility Week, the Croatian Automobile Club hosted the “Safety and Mobility“ expert meeting, which was held on Tuesday, 19 September 2023.

Happy Trails for the Road Safety Authority as Seatbelt Sheriff saddles up to deliver awards

The Road Safety Authority has announced the winners of its annual Seatbelt Sheriff Awards which celebrate the dedication and creative ideas of primary school children to keep themselves, their friends and their loved ones safe on our roads.

The Seatbelt Sheriff Awards are now in their 19th year, and while it’s not their first rodeo, this year marks the first year that the Seatbelt Sheriff galloped off into the sunset to deliver the awards in person to the winning schools.

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