Initiative details
The event focuses on an initiative aimed at improving road safety for young people, especially e-scooter and e-bike users. A survey by Zavarovalnica Triglav showed that only a little over half of young people feel safe when riding an e-scooter, and many have already experienced accidents. The lack of protective clothing, helmets, and reflective accessories contributes to greater risks. In the "Ne bluzi, z glavo kruzi" (Don’t Play It Cool, Use Your Head) initiative, the Vozim Institute, Zavarovalnica Triglav, and Yootree Creative agency collaborated to encourage safer e-scooter use among young people. By working with design students, they created a unique collection, "Dejmo se videt" (Let's Be Seen), of reflective clothing that combines safety with modern style. The collection was presented on October 17, 2024, at Ljubljana Fashion Week.The students used innovative reflective materials to design fashionable yet safe products. The collection was presented at Ljubljana Fashion Week, where it gained significant attention. The goal was to raise awareness about the importance of visibility in traffic, especially during the autumn and winter months. The initiative continues with workshops and public events, aiming for the products to become part of young people’s everyday style. The main goal of the initiative is to reduce the risk of accidents and encourage young people to prioritize safety while maintaining their personal style.
Initiative date
to
Who was/is your target audience?
Policy makers
Public authorities
Children 0-16
Young adults 17-25
Adults
Parents
Seniors
Company employees
Fleet operators
Car drivers
Car drivers – professional
Educational staff
Emergency services
Public transport
Van drivers
Lorry/truck drivers
Cyclists
Micromobility riders
Powered two wheeler riders (excluding micromobility)
Pedestrians
Others
Topic
Create awareness
Education in school or in community organizations
Improve vehicles and infrastructure
Knowledge building and sharing
Provide alternative solutions
Training
Organisation details
Zavod VOZIM (DRIVing, Institute for innovative education)
Enterprise
Slovenia
Celje
Contact name
Zavod Vozim
Telephone number
+386 (0)70 222 261/ 0591 307 13
info@vozim.si
Website link
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
The most important external partners in the initiative are:
- Zavarovalnica Triglav: A key partner in the initiative, providing support for promoting safety among young people using e-scooters, e-bikes and communicate the message effectively to the target audience.
- Yootree Creative Agency: Collaborated in the creative and promotional aspects of the project and helping with design
- Fashion design students (Faculty of Natural Sciences and Engineering): Designed reflective clothing and accessories that combine safety with fashion to attract young people and present them at fashion week
These partners collectively contributed to the initiative by providing expertise, resources, and outreach, helping raise awareness about safety while maintaining style.
- Zavarovalnica Triglav: A key partner in the initiative, providing support for promoting safety among young people using e-scooters, e-bikes and communicate the message effectively to the target audience.
- Yootree Creative Agency: Collaborated in the creative and promotional aspects of the project and helping with design
- Fashion design students (Faculty of Natural Sciences and Engineering): Designed reflective clothing and accessories that combine safety with fashion to attract young people and present them at fashion week
These partners collectively contributed to the initiative by providing expertise, resources, and outreach, helping raise awareness about safety while maintaining style.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
The project activities are focused on raising awareness about road safety for young people using e-scooters and e-bikes. These activities include:
- Collaboration with Design Students: The project involved students from the Department of Textile and Clothing Design at the Natural Sciences and Engineering Faculty. Under the mentorship of Nataša Peršuh, the students designed a collection of reflective clothing and accessories that combine safety with style. This collaboration aimed to create products that would help young people see traffic safety as equally important as personal style.
- Creating Reflective Products: The students used modern reflective materials such as reflective fabrics, foils, and other innovative textiles to design stylish and visible clothing and accessories. This was done with the goal of encouraging young people to incorporate safety into their fashion choices.
- Launch at Ljubljana Fashion Week on october 17, 2024: The collection was presented at Ljubljana Fashion Week, which marked a significant event to showcase the designs. This event highlighted the importance of visibility in traffic, especially during the autumn and winter months when visibility is typically reduced.
- Raising Awareness Through Workshops and Public Events: The project also includes workshops and public events aimed at continuing to raise awareness about the importance of visible and safe urban mobility among young people. The goal is for these reflective products to become part of young people's everyday style.
- Long-Term Goal: The initiative seeks to have lasting impact by reducing the risk of accidents among young e-scooter and e-bike users and encouraging safe practices in traffic. The project will continue with awareness campaigns, including workshops and events, beyond the initial presentation at the fashion week.
The initiative will continue through workshops and public events in the future.
- Collaboration with Design Students: The project involved students from the Department of Textile and Clothing Design at the Natural Sciences and Engineering Faculty. Under the mentorship of Nataša Peršuh, the students designed a collection of reflective clothing and accessories that combine safety with style. This collaboration aimed to create products that would help young people see traffic safety as equally important as personal style.
- Creating Reflective Products: The students used modern reflective materials such as reflective fabrics, foils, and other innovative textiles to design stylish and visible clothing and accessories. This was done with the goal of encouraging young people to incorporate safety into their fashion choices.
- Launch at Ljubljana Fashion Week on october 17, 2024: The collection was presented at Ljubljana Fashion Week, which marked a significant event to showcase the designs. This event highlighted the importance of visibility in traffic, especially during the autumn and winter months when visibility is typically reduced.
- Raising Awareness Through Workshops and Public Events: The project also includes workshops and public events aimed at continuing to raise awareness about the importance of visible and safe urban mobility among young people. The goal is for these reflective products to become part of young people's everyday style.
- Long-Term Goal: The initiative seeks to have lasting impact by reducing the risk of accidents among young e-scooter and e-bike users and encouraging safe practices in traffic. The project will continue with awareness campaigns, including workshops and events, beyond the initial presentation at the fashion week.
The initiative will continue through workshops and public events in the future.
In terms of implementation, what worked well and what challenges did you need to overcome?
What worked well:
- Collaboration with Students: The partnership with design students was successful in creating stylish and functional reflective clothing.
- Fashion Week Launch: The collection received good attention at Ljubljana Fashion Week, raising awareness about visibility in traffic.
- Engaging Young People: Combining safety with fashion made the initiative appealing to teenagers.
- Ongoing Events: Workshops and public events helped continue the awareness efforts.
Challenges:
- Changing Perceptions: Convincing young people to prioritize safety while maintaining their style was difficult.
- Incorporating Reflective Materials: Making reflective materials fashionable posed a design challenge.
- Long-Term Impact: Ensuring the products remained relevant beyond the initial excitement was a challenge.
- Expanding Reach: Reaching a wider audience beyond the design students required additional outreach efforts.
- Collaboration with Students: The partnership with design students was successful in creating stylish and functional reflective clothing.
- Fashion Week Launch: The collection received good attention at Ljubljana Fashion Week, raising awareness about visibility in traffic.
- Engaging Young People: Combining safety with fashion made the initiative appealing to teenagers.
- Ongoing Events: Workshops and public events helped continue the awareness efforts.
Challenges:
- Changing Perceptions: Convincing young people to prioritize safety while maintaining their style was difficult.
- Incorporating Reflective Materials: Making reflective materials fashionable posed a design challenge.
- Long-Term Impact: Ensuring the products remained relevant beyond the initial excitement was a challenge.
- Expanding Reach: Reaching a wider audience beyond the design students required additional outreach efforts.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
The initiative's impact has been evaluated through several methods:
Visibility at Ljubljana Fashion Week: The presentation of the collection at a major event helped gauge public interest and raised awareness about traffic safety among young people.
Workshops and Public Events: Ongoing workshops and events allow for direct feedback and engagement with the target audience, helping assess how well the message about safety is being received.
Survey Data: A survey conducted by Zavarovalnica Triglav revealed that more than half of young e-scooter users feel unsafe, highlighting the need for this initiative. The success of the initiative can be indirectly measured by changes in perceptions of safety.
Social Media and Promotional Reach: The use of creative campaigns through social media and promotional materials likely helped track engagement and reach among young people.
The City Lights advertisements were featured in six major cities across Slovenia, further enhancing visibility. In addition, we had coverage in print media, broadening our reach and reinforcing the message of the initiative. We also hosted a radio podcast on a popular radio show, allowing us to engage with a wider audience and promote the importance of traffic safety.
These methods provide both qualitative and quantitative data to evaluate the initiative's success in raising awareness and encouraging safer, more visible urban mobility.
Visibility at Ljubljana Fashion Week: The presentation of the collection at a major event helped gauge public interest and raised awareness about traffic safety among young people.
Workshops and Public Events: Ongoing workshops and events allow for direct feedback and engagement with the target audience, helping assess how well the message about safety is being received.
Survey Data: A survey conducted by Zavarovalnica Triglav revealed that more than half of young e-scooter users feel unsafe, highlighting the need for this initiative. The success of the initiative can be indirectly measured by changes in perceptions of safety.
Social Media and Promotional Reach: The use of creative campaigns through social media and promotional materials likely helped track engagement and reach among young people.
The City Lights advertisements were featured in six major cities across Slovenia, further enhancing visibility. In addition, we had coverage in print media, broadening our reach and reinforcing the message of the initiative. We also hosted a radio podcast on a popular radio show, allowing us to engage with a wider audience and promote the importance of traffic safety.
These methods provide both qualitative and quantitative data to evaluate the initiative's success in raising awareness and encouraging safer, more visible urban mobility.
What has been the effect of the activities?
The activities have led to:
- Increased Awareness: Young people are more aware of the importance of visibility and safety in traffic.
- Fashion Meets Safety: Reflective clothing combined with modern style has made safety more appealing.
- Behavioral Shift: The initiative is encouraging safer practices among young e-scooter and e-bike users.
- Wider Engagement: Partnerships and public events have expanded the reach and fostered a community focused on traffic safety.
Overall, the initiative has positively impacted young people's awareness and behavior regarding road safety.
- Increased Awareness: Young people are more aware of the importance of visibility and safety in traffic.
- Fashion Meets Safety: Reflective clothing combined with modern style has made safety more appealing.
- Behavioral Shift: The initiative is encouraging safer practices among young e-scooter and e-bike users.
- Wider Engagement: Partnerships and public events have expanded the reach and fostered a community focused on traffic safety.
Overall, the initiative has positively impacted young people's awareness and behavior regarding road safety.
Please briefly explain why your initiative is a good example of improving road safety.
This initiative is a great example of improving road safety because it creatively combines fashion with functionality, making safety appealing to young people. By designing stylish reflective clothing and accessories, the project encourages increased visibility for e-scooter and e-bike riders, especially in low-light conditions. The collaboration with design students and the attention garnered at events like Ljubljana Fashion Week also helped raise awareness about the importance of being seen in traffic. This innovative approach not only promotes safer behavior but also helps shift perceptions of safety, making it a more integral part of young people's everyday style.
How have you shared information about your project and its results?
Information about the project and its results has been shared through:
- Fashion Week Presentation: The collection was showcased at Ljubljana Fashion Week, which provided significant visibility and media attention.
- Social Media and Promotional Campaigns: The initiative leveraged social media platforms to reach a wider audience, particularly young people, and to communicate the importance of safety and style.
- Workshops and Public Events: These allowed for direct engagement with the target audience, providing information and raising awareness about safe urban mobility.
- We increased visibility through City Lights advertisements in six major cities, print media publications, and a radio podcast on a popular show.
- Collaboration with Partners: Partners like Zavarovalnica Triglav, the Vozim Institute, and Yootree Creative Agency helped promote the initiative through their networks and platforms.
These channels helped spread the project's message, engage the public, and share the results of the initiative.
- Fashion Week Presentation: The collection was showcased at Ljubljana Fashion Week, which provided significant visibility and media attention.
- Social Media and Promotional Campaigns: The initiative leveraged social media platforms to reach a wider audience, particularly young people, and to communicate the importance of safety and style.
- Workshops and Public Events: These allowed for direct engagement with the target audience, providing information and raising awareness about safe urban mobility.
- We increased visibility through City Lights advertisements in six major cities, print media publications, and a radio podcast on a popular show.
- Collaboration with Partners: Partners like Zavarovalnica Triglav, the Vozim Institute, and Yootree Creative Agency helped promote the initiative through their networks and platforms.
These channels helped spread the project's message, engage the public, and share the results of the initiative.
Supporting materials
