Pedestrians

From July 2024, stricter EU regulations (GSR II) will come into force for all newly registered trucks and buses. Most of these also apply to city buses. An important exception in GSR II is the emergency braking assistance system, which is not mandatory for buses with unprotected standing and seated passengers. For this type of city bus, ZF has developed a brake assistance system that reduces the consequences of a possible collision. It contains a braking cascade which starts with a first braking pulse which enables sufficient reaction time for standing passengers in order to prepare for the actual braking maneuver, for example by holding and/or a compensating step. The deceleration is then raised to a conservatively selected value which is still controllable for standing passengers and at the same time represents a satisfactory balance with the desired reduction in the vehicle speed and the reduction in the severity of the collision. The Collision Mitigation System (CMS) protects both passengers and vulnerable road users and enables a safer urban public transport.

Our experience shows that most road accidents are caused by human error. Various analyses carried out by ALSA show that most road accidents are caused by inappropriate driver behaviour.
In order to manage road safety proactively, it is necessary to have a detailed and rigorous knowledge of the performance and behaviour of each driver in order to know their skills and behaviours, as well as to track their evolution over time.
To this end, ALSA has invested in technology in more than 3,700 vehicles in Spain that allows us to measure speeding, monitor various parameters that reflect driving style and detect various driver behaviours using innovative smart camera technology.
These smart cameras are based on "machine vision” and "artificial intelligence" (MV+IA) systems, which allow us to detect 40 types of driver behaviour and are particularly noteworthy for their innovation.
The data provided by the aforementioned technologies is used to calculate the risk profile of each driver. ALSA defines personalised actions for each driver: training, assignment to certain vehicles and routes, greater follow-up and monitoring, etc.
In addition, each driver has access to the data available on their own performance through an internal app (called "MiAlsa"). In this way, drivers can consult information on their own performance (consumption, driving styles, speeding, incidents, etc.).

The safety inspections conducted over time on incident-prone areas and the analyses carried out on accident cases through the SISS (Incident Information and Analysis System) present at the Road Safety Competence Center of Rome Capital have allowed for the identification of multiple concurrent elements that can lead to accidents, such as (indicative and non-exhaustive list):
Excessive speed relative to the road's horizontal and vertical characteristics and its context;
Driver distraction due to the use of electronic devices;
Failure to comply with road traffic rules and regulations;
Failure to comply with visibility triangle requirements or minimum safe stopping distances;
Failure to use pedestrian crossings;
Failure to obey traffic signals, either due to a lack of feedback from the signaling system (pedestrian call buttons) or excessively long signal times;
Pedestrian crossings in areas with limited visibility;
Overlap of conflicting functions in the same spaces;
Scooters or bicycles being ridden in pedestrian areas or on sidewalks;
Illegal parking at intersections, on pedestrian crossings, near waste containers, or double parking;

The main road safety challenge was enforcement of the current European & National legislations.
The install of Vision Heroes Lighting Kit enhances the rear of an LCV (trailers with drop sides or pick up units with drop sides) it greatly improves the presence of units parked with the Original equipped (O/E) rear lamps lit* and the rear doors open to 90’.
This includes rear taillights, Turn Signal & Hazzard’s which are all incorporated within the O/E Lamps.

Main challanges are to provide Self-Explaining road design around Schools and School areas and where Children walk to School. therefore drivers tend to slow down and become more attentive in traffic, also maximun speeds (Vmax) are much lower.
Consequently Children are more safe going to School and around School areas, drivers drives more safe and with that walkability and using of sustainable transport (public, bikes...) increased.

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

Vulnerable road users (VRUs), including pedestrians and cyclists face several significant road safety challenges, especially at the intersections and crosswalks. Poorly designed or marked crosswalks, inappropriate traffic light planning and lack of pedestrian priority measures contribute to higher risks. More particularly, many intersections do not give sufficient priority to pedestrian or cyclists. Short crossing times, lack of adequate pedestrian requests, lack of dedicated pedestrian phases, lack of information providing to the VRUs, and insufficient waiting areas at intersections increase the risk of accidents and put in jeopardy the safe crossing of the intersection. Examining the accidents in intersections has revealed that one of the situations with high accident risk is when a vehicle is performing a right turn at the intersection while a cyclist or pedestrian is crossing the road straight and is at the blind spot of the driver.
Furthermore, the approaching and crossing of an intersection by an emergency vehicle using only the alarm is a critical safety situation for different groups of road users. Firstly, emergency vehicles are facing critical and dangerous situations while getting to the emergency scene time, since drivers do not react immediately to make space and in front of red traffic lights, many drivers wait for "green" instead of carefully crossing the stop line and making room for it. In addition, the vulnerable road users could also be exposed to danger in this scenario. For example, a pedestrian may not be paying attention and hear the alarm too late or it could be a hearing impaired person.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.