Micromobility riders

E-scooters - New TV led E-Scooter campaign

Our new TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign went live from Monday 20 May 2024 to coincide with the enactment of the new legislation in Ireland.  

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

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DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.

Seventh edition of the Fundación MAPFRE Awards for Social Innovation

Providing solutions to real problems is the main goal of social innovators, who through their projects contribute to meeting the social needs and demands of the public.

With them in mind, we are launching the seventh edition of the Fundación MAPFRE Social Innovation Awards, with the collaboration of IE as an academic partner, broadening our scope even further. In this edition can participate projects from four major regions: Brazil, the rest of Latin America, Europe and the United States of America.

‘Pass Wide and Slow’ When Meeting Horse Riders and other Vulnerable Road Users

The Road Safety Authority (RSA), and An Garda Síochána (AGS) have teamed up with Horse Sport Ireland (HSI) and Horse Racing Ireland (HRI) to produce a series of videos to inform motorists how to share the roads safely with horse riders.

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The campaign addresses potentially dangerous situations in road traffic that often arise due to distractions or speeding. In particular, lack of concentration, for example, due to handling a mobile phone while being on the move, poses a great risk. Increased consideration and mindfulness not only contribute to the safety of everyone but also ensure that all road users, including the slower and weaker ones, can feel comfortable in traffic.
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In-depth accidents analysis is a unique research activity conducted by Transport Research Centre (CDV). Data from In-depth Accident Analysis provide a comprehensive view of all the factors related to a particular accident and serve to identify the characteristics leading to the crash occurrence and how they affect its consequences.
In – depth Road Accident Analysis includes following research areas:
-transport infrastructure,
-vehicle design and construction,
-human factor and psychology
-medical research.
Our activities are realized in long-term horizon and all the research is subjected to strict conditions, including personal data protection.

We conduct traffic accident research within the National Centre of Czech In-Depth Accidents Analysis (CzIDAS). One of its aims is cooperation with entities that could further use the results of research, for example road owners or administrators, vehicle designers and also researchers etc.
The CzIDAS data is used for various purposes and helps to face current road safety challenges:
- Due to its comprehensiveness, Czech in-depth crash analysis is one of the most effective tools for targeted and comprehensive decision-making on measures related to road safety and the establishment of the National Road Safety Strategy and other government documents related to road safety.
 CzIDAS is a source of unique information for targeting preventive information campaigns. The use of in-depth data allows us to influence road users using real crash scenarios with their consequences and highlights specific risky behavior.
 the database creates also a unique framework for a number of educational activities, e.g. Education on children's traffic behavior in the form of LARP, methodology for teachers of traffic education, Seniors in road traffic, e-TESTs and teaching and training methodology for the initial education of examiners and for subsequent periodic education of examiners,
 The activity contributes to the creation of safe road infrastructure (infrastructure adjustments based on the measures as a result of in-depth crash analysis).
 The project serves and has the potential to serve as a unique source of data and knowledge for further research in this area, including autonomous control systems. Data was used eg. for the development of a specific technical element of passive safety to protect the cervical spine, the development of an element of active vehicle safety to mitigate the effect of primary contact between pedestrian and vehicle, etc.).
 The data also serves fo validation of models used for accident analysis or creation of knowledge-based database for forensic experts,.
 Traffic crashes, however, result not only in physical but also the psychical health damage and serious social consequences. Every road traffic accident has the potential to be a traumatic event and may result in significant disruption to the psychological integrity of the people involved. The impact of a road traffic accident can adversely affect the quality of mental and physical health and subsequently interfere with many areas of one's social life. The contribution of the project could be seen also in psychological assistance to the traffic accident victims at the scene of the traffic accident.
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Speed limits and speeding in the vicinity of schools.

In Ireland many of our ‘Front of school’ zones tend to be busy and congested. Where school bus transport is not available for example, children often travel several kilometres to their schools from rural localities in the private family car. We also have the habit of very short and often unnecessary (less than 1km) trips by car to school; parents frequently cite traffic and speed as a reason for the car trip. In essence it’s a self-propagating habit; the more who drive, the more who feel it’s dangerous and so the drive level ensues.

Wicklow County Council are conscious and concerned regarding their school going population. We are aware of studies detailing that pedestrians have a 90% chance of surviving a car crash at 30km/h or below, but that the probability of a pedestrian being killed rises by a factor of 8 as the impact speed of the car rises from 30km/h to 50km/h. Existing speed limits in the vicinities of County Wicklow’s schools varied from 50km up to 80km per hour. Wicklow County Council were keen to address this lack of equity in shared spaces where vehicles and vulnerable road users mix on a thrice daily basis.

We felt there was no justification for drivers to travel at high speeds in the vicinity of schools. Changes were proposed to reduce speed, to reduce risk and to make the front of school environment a safer place for all. Various options were looked at, including the enforcement of fixed speed limits or the introduction of periodic speed limits in school zones which would require drivers to reduce their speed.

It was agreed that the on roads outside schools that would not be subject to a fixed speed limit of 30km/h, periodic speed limits of 30km/h should be proposed to Elected Members*, as anything that addresses the notion of reduction in speed must be considered for the most vulnerable road users.

The members of each local authority are called 'Councillor’s, or ‘Elected Members’. Councillors are directly elected in local elections, to represent their district at a local level. The number of councillors elected to each local authority depends on the population of the local authority area. In total, Wicklow have 32 Elected Members.
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The aim of my project is to design a portable device or app to detect fast moving objects.

Approximately 2.2 million people globally are vision impaired.

As a vision impaired person, I have difficulty seeing oncoming vehicles and other hazards, such as electric cars or e-scooters.

For these reasons, I developed VIPMOD: Vision Impaired Person's Moving Object Detector.

Vision impaired people are not the only group of people with this difficulty.

People with other access needs, such as mobility disabilities, or people who are hearing impaired, will also benefit from VIPMOD, helping them to live safer and more independent lives.
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Classic road safety equipment has always been passive, waiting for drivers to lose control, leave the road and suffer an accident against it. In that moment, they are necessary to contain and redirect the vehicle, as well as to reduce its severity and consequences. However, despite their generalized deployment in our roads, we still face deaths and severe injured.
PLUG&META® technology brings a new paradigm for road equipment, allowing the infrastructure to be proactive, to start talking to users and prevent accidents from happening. It also gathers road safety data and events for the road administration.
It is a digital system that can be integrated both into new or existing equipment, for example guardrails, bridge parapets, noise barriers or acoustic wall cladding for tunnels, crash cushions and others.
This worldwide innovation, patented and fully developed by Metalesa, provides active road safety to infrastructure, that is to say, the connected and smart infrastructure will have the capability to autonomous and continuously identify risks on the road (ex: ice, bad visibility, cyclist/pedestrians/animals on the road, excessive speed...) and activate in real time an adaptative LED signalling system to make drivers aware of the risk, and hence, allowing them to anticipate safer decisions. Thanks to PLUG&META® technology, key variables of risk detection, signalling and data collection can be configured from an open intuitive management platform, called PLUG&META® TRACE.
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