Car drivers

VIDAS is a research and an outreach initiative created and promoted by Bosch and FESVIAL (Spanish Foundation for Road Safety). It is a multi-year initiative involving extensive documentary, epidemiological, and social research to investigate the characteristics, functions, public awareness, and regulations surrounding ADAS.

Its mission is to stand out the role that Advanced Driver Assistance Systems (ADAS) play in sustainable mobility and road safety, to highlight the value of new technologies applied to driving, and to promote their usability and accessibility for users.

The name VIDAS is an acronym derived from Seguridad Vial (road safety) and ADAS, which means LIVES in Spanish, reflecting the project’s objective: promoting ADAS to save lives.

Social media is deeply intertwined with the daily lives of young people and young adults in Belgium. The rise of platforms such as TikTok, Instagram and YouTube has led to a new dynamic in the dissemination of information and opinions. This study stems from the concern that social media can normalise and even glorify not only positive but also risky behaviour in traffic. The main objective of this study was to map the prevalence, nature and impact of such content and thus contribute to a better understanding of the role of social media in road safety.

Night-time road safety represents one of the most critical challenges in Italy, particularly for young adults aged 18–35. National and local statistics show that the most severe road accidents occur during night-time hours and weekends, when alcohol consumption, fatigue and reduced visibility significantly increase risk. In urban areas such as Rome, these risks are amplified by the lack of frequent night public transport, especially after large events and festivals.

Young people returning from concerts, nightlife venues or university events often rely on private cars, increasing exposure to driving under the influence, distraction and speeding. Road crashes remain the leading cause of death among young people in Europe, and Italy continues to record a road mortality rate above the EU average.

Events and festivals represent peak-risk scenarios: thousands of people leave the same venue ensuring congestion, late-night driving and impaired decision-making. Despite this, traditional road safety policies rarely address mobility during events in a structured way.

CBH addresses this gap by focusing specifically on organised night-time transport during high-risk hours (typically between 11:00 PM and 5:00 AM), providing a safe, collective alternative to private car use. The initiative directly tackles behavioural risk factors by removing the need to drive after social events, targeting the exact context and time window where the probability of severe accidents is highest.

Over the past ten years, we have collaborated with local governments to install 206 smart traffic systems across Slovenia, including speed displays, COPS@road systems, and safety distance monitors. Each installation involves selecting critical points, implementing the system, and monitoring traffic data before and after to evaluate effectiveness. In 2025, we’re focusing on cyclist safety, adding 16 new systems that also warn about cyclists.

The main challenge addressed by this practice is the traditional barrier to entry for deep-tech innovation: the need for large, specialized, and expensive development teams. This often slows down a project's ability to adapt and innovate, especially for mission-driven initiatives with limited initial resources.

The primary challenge we address is not a single road safety issue, but the systemic limitation of a reactive mindset. Current technology platforms often create data monopolies, lack interoperability, and are driven by profit motives rather than public interest. This creates a barrier to building a truly integrated, trustworthy, and proactive safety ecosystem that public authorities can rely on and help shape.