Create awareness

5 November 2024 09:30 – 7 November 2024 18:00
Fira Barcelona
Spain
25 October 2024 08:30 – 12:00
CONFCOMMERCIO, C.SO PORTA VENEZIA 47
Italy

Become a Safe Cyclist and Electric Scooter Rider with HAK

The Croatian Automobile Club (HAK) plays a crucial role in promoting road safety and driver education in Croatia. On September 25, 2024 the manual titled “Become a Safe Cyclist and Electric Scooter Rider” aimed at children and youth was presented at the HAK headquarters in Zagreb. Additionally, HAK participated in a conference titled "Driver – Responsibility for Damage and Compensation" on September 26, 2024, in Zagreb.

The Bulgarian State Agency for Road Safety to launch a campaign to protect children’s lives and health on the road within the European Mobility Week

As a part of the European Mobility Week, which coincides with the beginning of the 2024-2025 school year, the Bulgarian State Agency Road Safety (SARS) launches an information campaign on the safety of children as road users. 

16 September 2024 09:00 – 22 September 2024 17:00
Monday, June 24, 2024
One of the problems faced by every road safety body is that the consequences of drink driving are abstract to people that have never felt them. It’s hard to imagine losing your licence, ending up in prison, killing someone, or being left with permanent disabilities because most of us have never experienced these things. We can logically understand them, but we don’t feel them. For the first time, using Virtual Reality, we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Data collected by the organisation showed that there had been a resurgence in drink driving in Ireland. A legacy of historical anti-drink driving advertising had reduced the behaviour, but a new cohort of younger people, who have never been exposed to it, were drinking and driving anew. These findings instigated creating a campaign to help reduce this worrying trend against younger adult males who considered themselves invincible and immune to road traffic collisions. For the first time, using Virtual Reality (VR), we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Our response was ‘Consequences’: a cut-through VR experience that toured the country and challenged the user by putting them in the shoes of a drunk driver, bringing this serious message home in a completely new and immersive way. Different storylines allowed the user to experience the full extent of the agonising consequences of drink driving—from injury to prosecution.
Monday, June 24, 2024
Road deaths and serious injuries continued to increase in 2023 and it was projected to have the highest fatalities in six years. Preliminary Analysis of Road Traffic Fatalities from 1 January to 26 July showed that was a 10% increase in road fatalities compared to the same time the previous year. Increases were in driver, passenger and pedestrian deaths and the biggest increased was among those aged 16-25 years old. It also showed the counties that were experiencing the largest increases and that 49% of fatalities occurred between 8pm and 8am in 2023 and almost half of fatalities between Friday and Sunday.
Armed with this information we were challenged to develop a campaign that would help to curb the road fatalities trend in Ireland.
Sunday, June 23, 2024
Zavarovalnica Triglav od leta 2015 ponuja mobilno aplikacijo DRAJV, ki spodbuja in nagrajuje varno vožnjo. Aplikacija z uporabo tehnologij telematike spremlja hitrost vožnje, premike telefona in sile med vožnjo. Aplikacija DRAJV prispeva k varnejši vožnji z nadzorom hitrosti, analiziranjem voznih navad in ozaveščanjem uporabnikov, kar zmanjšuje tveganja za nastanek prometnih nesreč, ki ostajajo globalen izziv. Glavni vzrok prometnih nesreč v Sloveniji je še vedno neprilagojena hitrost vožnje, aplikacija DRAJV pa tako s spodbujanjem vožnje s primerno hitrostjo pozitivno vpliva na prometno varnost, saj so aplikacijo DRAJV na svojih vožnjah uporabili vozniki 8-10 % vseh osebnih vozil v Sloveniji.

En večjih globalnih problemov je tudi uporaba mobilnega telefona med vožnjo, kar povzroča neosredotočenost na dogajanje v prometu in močno povečuje tveganja za nastanek prometne nesreče. Aplikacija DRAJV spremlja in ocenjuje tudi pogostost uporabe telefona med vožnjo in nagrajuje voznike, ki telefona med vožnjo ne uporabljajo.

Aplikacija DRAJV obravnava glavne izzive varnosti na cestah, kot so prekoračitve hitrosti, uporaba telefona, sunkovita pospeševanja, zaviranja in vožnje v ovinek. Aplikacija je posebej prilagojena tudi za voznike motornih koles in tako spodbuja varno vožnjo motoristov, ki so med najbolj ranljivimi udeleženci v prometu.

Na podlagi anonimiziranih podatkov voženj uporabnikov, ki so skupno prevozili več kot 1,6 milijarde kilometrov, smo izdelali tudi interaktivno spletno orodje »DRAJV zemljevid«, ki identificira nevarne cestne odseke v Sloveniji z vidika hitrosti vožnje in drugih parametrov, ki jih spremlja aplikacija DRAJV.
Sunday, June 23, 2024
The challenges we were addressing included:
1. An increase in road fatalities and serious injuries on Irish roads
2. A high number of fatalities in urban areas (between 2018 and 2022 27% of fatalities occurred on an urban road, while 53% of serious injuries occurred on an urban road?
3. Moderate public and political support for lower default speed limits in urban areas. 68% of adults said they would be in favour of them on one or more road., There was only three in situ at the campaign's inception.
Research shows the high risk of speed when a pedestrian or cyclist is hit at 50km/h they have a 50% chance of living or hit at 60kmh, and that chance drops to 10%.
Our challenge was to develop a 30k town campaign to raise awareness of the benefits of a lower default speed limit in urban areas in a bid to garner public support for the implementation of an increased number throughout the country and thus help lower road fatalities and serious injuries in urban areas.
The video shows safe interaction between a number of road users to raise awareness of how lowering the speed limit in urban areas can lead to safer, greener, more livable towns and communities.
Saturday, June 22, 2024
Governments and administration need to do more to improve road safety. But, the statistics for road traffic accidents are still shocking. Around 90% of all road accidents are caused by human error. That means every year, about a million people die because of other people's mistakes, carelessness, or irresponsibility. So it makes you wonder, are we doing good enough for road safety? Safe Driving, aims to help and informing whole road users about every single issue in Road Traffic from A to Z.
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