Training

The human factor has repeatedly been shown to be the most critical factor in accidents involving riders. For this reason, lifelong training should be encouraged, reaching out to new and existing motorcyclists. High-quality training is instrumental in achieving the EU safety targets on the way to Vision Zero. To ensure that society fully benefits from all the advantages offered by motorcycles, more work is necessary to further improve the safety record of riders across Europe.

Our initiative addresses critical road safety challenges that are often overlooked in traditional driver education. Most driving schools focus on basic vehicle operation, but not on real-life risk anticipation, distraction management, or defensive mindset.

Key problems tackled by our VR Defensive Driving System include:

Driver distraction, especially due to smartphones and infotainment systems

Poor anticipation of traffic risks, particularly in urban and mixed traffic

Lack of situational awareness and understanding of the “big picture” around the vehicle

Insufficient consideration for other road users, including vulnerable groups

Specific risks related to pedestrians and cyclists, especially in city environments

Our project empowers drivers of all ages and experience levels to build mental habits that keep them and others safe – by learning to observe more, react earlier, and drive smarter.

Cycling to work is sustainable, accessible, inclusive, low-cost, and healthy.

A mental shift – changing attitudes, perceptions, and habits – is essential before a modal shift can occur, because employees must first believe in the safety, practicality, and benefits of cycling before they are willing to change their daily transport choices.

We focus on the risks associated with cycling to work. Many employees lack the safety awareness and practical skills to navigate these challenges.

We identify three core road safety problems:
1. Distraction while cycling: using smartphones, GPS devices, or headphones significantly impairs attention and reaction time.
2. Inappropriate speed, particularly on electric bicycles: the higher speeds of e-bikes require better anticipation and control, yet many cyclists are unaware of the dangers this poses in mixed traffic.
3. Cycling under the influence: alcohol or drug use, even in small amounts, dramatically reduces a cyclist’s coordination and judgment.

These challenges are compounded by a lack of targeted, practical training for adult commuters. Our project uses immersive virtual reality simulations to allow employees to experience these risks in a controlled environment, raising awareness, changing perceptions, and promoting safer cycling behavior. The ultimate goal is achieving a mental and modal shift toward safer, more sustainable mobility choices.

Training local authorities, safety auditors, and consultants to understand and implement Safe System principles on Irish road projects. The Safe System approach, which aims to eliminate death and serious injury on roads, requires a fundamental shift in thinking—from blaming individual road users to designing a transport system that anticipates human error and minimizes its consequences. Many professionals involved in road planning and safety in Ireland may not yet be fully familiar with this paradigm or how to apply it effectively in practice. This creates a gap between policy aspirations and on-the-ground implementation. Training must therefore go beyond theoretical understanding; it must equip stakeholders with practical tools, case studies, and methodologies tailored to the Irish context. Additionally, integrating Safe System thinking into all stages of road project development—from planning and design to construction and maintenance—requires cross-sector collaboration and a shared commitment to safety. Overcoming institutional inertia, aligning with existing regulations, and ensuring consistent application across local authorities are further hurdles. Addressing these challenges through targeted education, continuous professional development, and supportive policy frameworks is essential to embedding Safe System principles into Ireland’s road safety culture and achieving long-term reductions in road trauma.

Occupational Road Risk, also known as Work Related Road Risk (WRRR), is the risk that an employee may be involved in a collision while driving for work, causing harm to themselves and others. As a minimum, 1/3 of injury collisions every year in the UK involves at least one person driving for work, with 35,000 casualties because of these collisions annually.
Employers have an established legal role to play in the safe management of their employees who drive/ride for work under the UK Health and Safety at Work Act. Workplace health and safety legislation applies equally to work related driving and riding and should be applied in the same way as in the physical workplace.
The Driving for Better Business programme (DfBB) works on the premise that employers have a crucial role to play in the safety of drivers and other road users. Working with employers, we can positively influence a significant number of road users to improve driver behaviour and reduce collisions and injuries. Whilst there is a focus on the requirement under law to manage driving for work, the principle is valid in any jurisdiction.
Our vision is “a world where those who use the roads for work do so safely, efficiently and sustainably" and mission is “To improve safety and reduce risk for all those who drive or ride for work, by promoting good management practice and demonstrating the significant business benefits”.

The stagnation of accident and mortality figures in Spain, particularly regarding run-off-road incidents, demonstrates that traditional road safety solutions, while still essential, have reached their maximum possible impact. Road network authorities must therefore immediately commit to new, disruptive, and innovative measures. An urgent response is required to make the European goal of Zero Victims by 2050 achievable, and this response must be supported by solutions that harness the potential of technology and artificial intelligence.
The main pain points are as follows:
1. High accident rate: Worrying levels of accidents, run-off-road incidents, and pedestrian collisions persist, resulting in severe human and economic consequences.
2. Reactive rather than preventive safety: Existing systems intervene only after an incident to minimise its consequences. There are very few real-time risk detection and alert mechanisms in place.
3. Lack of connected response: There are no infrastructure-based solutions capable of automatically detecting incidents or run-off-road events unless incorporated by the vehicle itself, which often leads to critical delays in notifying emergency services or alerting other road users.
4. Limited technological adaptability: Many roads lack basic supplies such as electricity or signal coverage for remote management.
5. Level of investment: While national authorities are progressively beginning to invest in advanced technological solutions, budgets remain limited, often restricted to pilot programmes and trials without genuine commitment. In numerous regional and local administrations, no officials have yet been appointed for road modernisation or digital transformation, and no budgets are allocated for these matters.
6. Digital technological expertise among road administrators: There is a clear shortage of technical profiles with expertise in IT or telecommunications, and public administrations are slow in equipping themselves with such profiles.
7. The challenge of intelligent infrastructure and the connected vehicle: There is an urgent need to seek alternatives to large-scale V2X (vehicle-to-everything) communication protocols between vehicles or between vehicles and infrastructure, as these may not prove effective in the short term due to factors such as public investment levels, the gradual renewal of the vehicle fleet, or the complexity of harmonising protocols across manufacturers and countries. Tactical solutions that demonstrate real, immediate impact are critically needed.
These are the principal pain points slowing the advancement of smart road deployment, understood as an entire ecosystem of connected, proactive, and preventive solutions to ensure safe, sustainable, and intelligent mobility.

Program design to solve several road safety challenges for higher school students:

1. Expand Knowledge About Safe Road Traffic Practices
Many students lack formal education on road safety beyond basic traffic rules.
• Providing comprehensive road safety theory, including updated traffic laws, defensive driving techniques, and situational awareness.
• Teaching risk assessment skills, such as identifying potential hazards and understanding the impact of speed, fatigue, and distraction.
• Simulations and case studies that help students understand real-world consequences of unsafe driving behaviors.
2. To develop knowledge about the safety and use of micromobility vehicles.
Promote the correct use of bicycles, e-scooters and other micromobility vehicles as an alternative to promote green mobility culture.
• Offering specific modules on micromobility, covering legal regulations, safe riding practices, and correct equipment use (e.g., helmets, lights).
• Demonstrating shared space etiquette, including how to safely interact with pedestrians, cars, and other micromobility users.
• Promoting vehicle maintenance awareness, like checking brakes, battery levels, and tire conditions.
3. Road safety awareness, road culture and sense of responsibility.
Road safety is not only about knowledge and traffic roles, but also about attitudes and behaviors.
• Workshops on respectful and ethical driving, emphasizing patience, empathy, and mutual respect among all road users.
• Addressing aggressive driving behaviors, such as road rage, tailgating, and inappropriate honking.
• Fostering civic responsibility, encouraging students to act as positive role models and promote safe practices in their communities.