Young adults 17-25

Friday, March 7, 2025
Yarrive: The app for driving license preparation
Traditional driving license training often relies on printed books and passive learning methods, leading to a lack of engagement and incomplete comprehension of critical road safety concepts. Young learners, in particular, benefit from interactive and digital learning experiences. The Austrian Road Safety Board (KFV) recognized this gap and developed the mobile and web app "Yarrive" to enhance road safety education through a modern, interactive, and gamified approach. The objective is to shift from rote memorization to true understanding, ultimately improving driver competence and road safety.

Road Safety: e-scooter national rules

E-scooters have very rapidly become a popular mode of transport and are expected to remain attractive for years to come. However, the use of e-scooters can be dangerous, primarily for the e-scooter user, but also for other road users. In Austria, the number of injuries in e-scooter accidents has multiplied. In 2024, there were 7,500 e-scooter riders treated in hospital.

Tuesday, February 18, 2025
Technical Day
The Technical Day held at Braslovče Primary School on February 23, 2024, in collaboration with the VOZIM Institute, was both practical and educational. The students were first introduced to the DRAJV app and analyzed traffic safety in the municipality. During the event, they created posters and presented proposals to improve safety, which were also supported by Mayor Tomaž Žohar. The students participated in activities at seven stations, including an e-scooter simulator and workshops led by representatives from the Police, the Braslovče Fire Department, and the Žalec Health Center. The VOZIM Institute ambassador, Janez Hudej, shared his personal story about a traffic accident, which gave the students a deeper insight into the seriousness of road safety. The event emphasized the importance of involving young people in shaping road safety solutions.
Sunday, February 16, 2025
Removing Traffic Congestion
REMOVING TRAFFIC CONGESTION

We conducted an experiment at the JRC (Ispra, Italy) in a controlled traffic environment to ensure safety. The test consisted of a platoon of vehicles with the following configuration:

A first vehicle with a human driver following his usual behaviour on the road.
A second vehicle equipped with Adaptive Cruise Control (ACC).
Several conventional drivers keeping their safe distance.
Multiple tests were conducted with different groups of drivers, who were given inertial driving training.

The results have been surprising:
✅ Increased road safety.
✅ Significant reduction of traffic jams (better mobility).
✅ Lower fuel consumption and reduced pollutant emissions.
✅ More relaxed driving and less stress for drivers.
Thursday, February 13, 2025
Dejmo se videt / Let's Be Seen
The event focuses on an initiative aimed at improving road safety for young people, especially e-scooter and e-bike users. A survey by Zavarovalnica Triglav showed that only a little over half of young people feel safe when riding an e-scooter, and many have already experienced accidents. The lack of protective clothing, helmets, and reflective accessories contributes to greater risks. In the "Ne bluzi, z glavo kruzi" (Don’t Play It Cool, Use Your Head) initiative, the Vozim Institute, Zavarovalnica Triglav, and Yootree Creative agency collaborated to encourage safer e-scooter use among young people. By working with design students, they created a unique collection, "Dejmo se videt" (Let's Be Seen), of reflective clothing that combines safety with modern style. The collection was presented on October 17, 2024, at Ljubljana Fashion Week.The students used innovative reflective materials to design fashionable yet safe products. The collection was presented at Ljubljana Fashion Week, where it gained significant attention. The goal was to raise awareness about the importance of visibility in traffic, especially during the autumn and winter months. The initiative continues with workshops and public events, aiming for the products to become part of young people’s everyday style. The main goal of the initiative is to reduce the risk of accidents and encourage young people to prioritize safety while maintaining their personal style.

George Υannis - 30 Marathons in 30 months to actively promote the adoption of 30 km/h speed limit in cities

George Yannis, Professor and Director of the Department of Transportation Planning Engineering of the School of Civil Engineering at the National Technical University of Athens (NTUA), has successfully completed on Sunday 10 November 2024 in Athens his campaign to run 30 Marathons in 30 months in order to promote the 30km/h speed limit in cities worldwide. He has finished all Marathons in under 4 hours.

5th National Day of Road Safety

On October 21, 2024, Croatia celebrated the 5th National Day of Road Safety at Ban Josip Jelačić Square in Zagreb. The event, organized by the Ministry of the Interior, aimed to educate the public on road safety and especially motorcycle safety amid rising accident rates. Key participants included Deputy Prime Minister Davor Božinović, police chief Nikola Milina, the Croatian Automobile Club and various institutions involved in the National Road Safety Plan.

HAK participates in the National Cycling Conference

The National Cycling Conference took place in Osijek from October 9-11, 2024, as a significant initiative by the Croatian Ministry of Sea, Traffic, and Infrastructure. Launched in 2022 as part of the EU's Danube Cycle Plans, the conference provided a platform for stakeholders to collaborate on enhancing cycling infrastructure and promoting cyclotourism. During the event, it was highlighted that cycling participation in Croatia stood at only 6%, which was significantly lower than in many European countries.

Monday, June 24, 2024
Consequences – Puts you in the shoes of a drink driver
One of the problems faced by every road safety body is that the consequences of drink driving are abstract to people that have never felt them. It’s hard to imagine losing your licence, ending up in prison, killing someone, or being left with permanent disabilities because most of us have never experienced these things. We can logically understand them, but we don’t feel them. For the first time, using Virtual Reality, we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Data collected by the organisation showed that there had been a resurgence in drink driving in Ireland. A legacy of historical anti-drink driving advertising had reduced the behaviour, but a new cohort of younger people, who have never been exposed to it, were drinking and driving anew. These findings instigated creating a campaign to help reduce this worrying trend against younger adult males who considered themselves invincible and immune to road traffic collisions. For the first time, using Virtual Reality (VR), we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Our response was ‘Consequences’: a cut-through VR experience that toured the country and challenged the user by putting them in the shoes of a drunk driver, bringing this serious message home in a completely new and immersive way. Different storylines allowed the user to experience the full extent of the agonising consequences of drink driving—from injury to prosecution.
Monday, June 24, 2024
Young Males Campaign
Road deaths and serious injuries continued to increase in 2023 and it was projected to have the highest fatalities in six years. Preliminary Analysis of Road Traffic Fatalities from 1 January to 26 July showed that was a 10% increase in road fatalities compared to the same time the previous year. Increases were in driver, passenger and pedestrian deaths and the biggest increased was among those aged 16-25 years old. It also showed the counties that were experiencing the largest increases and that 49% of fatalities occurred between 8pm and 8am in 2023 and almost half of fatalities between Friday and Sunday.
Armed with this information we were challenged to develop a campaign that would help to curb the road fatalities trend in Ireland.
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