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Una delle sfide principali riguarda una cultura radicata che privilegia l'uso dell'automobile, scoraggiando l'adozione di mezzi pubblici e di trasporti alternativi. Questo comportamento si riflette in un mancato rispetto delle normative del codice della strada. Inoltre, c'è una scarsa attenzione verso la protezione degli utenti più vulnerabili, come pedoni e ciclisti. Questo atteggiamento compromette la vivibilità della città, che viene vissuta più come un luogo di transito che come uno spazio di incontro e socializzazione.

Road safety in Europe and worldwide is still tragically compromised by a high number of accidents and avoidable loss of human lives.

This is compounded by the worrying frequency of vehicle recalls for brake problems, with over 3 million units affected in just two years (ANSA data), a symptom of an intrinsic vulnerability in current systems.

The dependence on rare materials in traditional braking systems and new technologies not only creates economic instability but also generates significant geopolitical implications.

Furthermore, there remains a lack of a reliable and universal mechanical solution capable of improving braking and ensuring safety in the event of failure.

These challenges highlight the urgent need for innovative solutions like DUOBBRAK, capable of overcoming the limitations of current systems, despite the resistance, and mostly the indifference, encountered in promoting it within the industry, accelerators, and public and private institutions

In 2022, 2.017 fatalities happened in the EU where cyclists have been involved representing 10% of all road fatalities.
More than 60% of all accidents between motor vehicles and bicycles occur when turning and crossing because bicycles are not illuminated from the side and the modern front and rear lights fitted emit a very focussed light that cannot be seen from the side.
The side reflectors, which are also mandatory, are only visible when they are illuminated.
For these reasons, both in bad weather and in the dark, bicycles are difficult or impossible to see from the side and are therefore often not noticed when they pass a car on the right-hand side, for example in front of traffic lights.
Bicycles are also difficult to recognise when crossing a road with oncoming traffic, as the multi-LED lights used on motor vehicles today shine much brighter than previous headlights.
Another problem is that car drivers do not keep the required minimum distance. Either because they are unable to judge the correct minimum distance or because they do not recognise bicycles in the dark.
Similarly, motorists are not made aware when they fall below the minimum distance and are therefore unable to react.
Intelligent, reactive lighting systems for bicycles are therefore needed in urban traffic to indicate to motorists the minimum distance to be maintained, warn them if the minimum distance is not observed and provide permanent side lighting for the bicycle.

The overall target of the KFV podcast is to provide important and usefull tips for people who care about their personal safety and the well-being of their loved ones in the everyday life.

In each episode of the KFV podcast, two KFV experts talk for around 20 minutes about a topic from everyday life: about current issues of safe road traffic as well as accident-free relaxation during sport and exercise in nature, but also about the pitfalls of getting older as well as the turbulent life with children and teenagers.

With life experience, specialist knowledge and a good dose of humour, both moderators provide important tips and back ground information about accident risks, accident occurrence and accident prevention.

Here is a little taster of the content of the first three episodes published in March 2023, April 2023 and May 2023:


Episode 1: ‘L17: the best route to a driving licence?’

L17 is currently the most comprehensive driver training course on the way to a B driving licence. But driving the first 3,000 kilometres with your own child at the wheel can be nerve-wracking. Is the effort, courage and extra work really worth it?

On air: Monday, 11 March 2023

Episode 2: ‘Starting the motorbike season: why are masking effects life-threatening and ellipses life-saving?’

Motorcycling is back in fashion among the 40-plus generation. Since 2000, the number of motorbikes in Austria has more than doubled. But the streamlined silhouette is also the greatest danger: single-track bikes are virtually invisible in many traffic situations. How can motorcycling remain a safe pleasure?

On air: Monday, 17 April 2023


Episode 3: ‘Children & water: fascination, pleasure, risk. How to ensure water fun - with safety!’

Children and water - that means fun, but it's also a risky combination. For small children, paddling pools just a few centimetres deep can be disastrous if left unattended. What are the best safety measures for swimming pools, garden ponds and the like?

On Air: Monday, 15th May 2023

Since March 2023 the KFV Podcast has been published with a new episode once a month.

The Technical Day held at Braslovče Primary School on February 23, 2024, in collaboration with the VOZIM Institute, was both practical and educational. The students were first introduced to the DRAJV app and analyzed traffic safety in the municipality. During the event, they created posters and presented proposals to improve safety, which were also supported by Mayor Tomaž Žohar. The students participated in activities at seven stations, including an e-scooter simulator and workshops led by representatives from the Police, the Braslovče Fire Department, and the Žalec Health Center. The VOZIM Institute ambassador, Janez Hudej, shared his personal story about a traffic accident, which gave the students a deeper insight into the seriousness of road safety. The event emphasized the importance of involving young people in shaping road safety solutions.

REMOVING TRAFFIC CONGESTION

We conducted an experiment at the JRC (Ispra, Italy) in a controlled traffic environment to ensure safety. The test consisted of a platoon of vehicles with the following configuration:

A first vehicle with a human driver following his usual behaviour on the road.
A second vehicle equipped with Adaptive Cruise Control (ACC).
Several conventional drivers keeping their safe distance.
Multiple tests were conducted with different groups of drivers, who were given inertial driving training.

The results have been surprising:
✅ Increased road safety.
✅ Significant reduction of traffic jams (better mobility).
✅ Lower fuel consumption and reduced pollutant emissions.
✅ More relaxed driving and less stress for drivers.

The event focuses on an initiative aimed at improving road safety for young people, especially e-scooter and e-bike users. A survey by Zavarovalnica Triglav showed that only a little over half of young people feel safe when riding an e-scooter, and many have already experienced accidents. The lack of protective clothing, helmets, and reflective accessories contributes to greater risks. In the "Ne bluzi, z glavo kruzi" (Don’t Play It Cool, Use Your Head) initiative, the Vozim Institute, Zavarovalnica Triglav, and Yootree Creative agency collaborated to encourage safer e-scooter use among young people. By working with design students, they created a unique collection, "Dejmo se videt" (Let's Be Seen), of reflective clothing that combines safety with modern style. The collection was presented on October 17, 2024, at Ljubljana Fashion Week.The students used innovative reflective materials to design fashionable yet safe products. The collection was presented at Ljubljana Fashion Week, where it gained significant attention. The goal was to raise awareness about the importance of visibility in traffic, especially during the autumn and winter months. The initiative continues with workshops and public events, aiming for the products to become part of young people’s everyday style. The main goal of the initiative is to reduce the risk of accidents and encourage young people to prioritize safety while maintaining their personal style.

One of the problems faced by every road safety body is that the consequences of drink driving are abstract to people that have never felt them. It’s hard to imagine losing your licence, ending up in prison, killing someone, or being left with permanent disabilities because most of us have never experienced these things. We can logically understand them, but we don’t feel them. For the first time, using Virtual Reality, we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Data collected by the organisation showed that there had been a resurgence in drink driving in Ireland. A legacy of historical anti-drink driving advertising had reduced the behaviour, but a new cohort of younger people, who have never been exposed to it, were drinking and driving anew. These findings instigated creating a campaign to help reduce this worrying trend against younger adult males who considered themselves invincible and immune to road traffic collisions. For the first time, using Virtual Reality (VR), we could create a shocking and deeply resonant immersive experience and make these consequences feel real.
Our response was ‘Consequences’: a cut-through VR experience that toured the country and challenged the user by putting them in the shoes of a drunk driver, bringing this serious message home in a completely new and immersive way. Different storylines allowed the user to experience the full extent of the agonising consequences of drink driving—from injury to prosecution.