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Nea Odos operates one of Greece's most strategically important motorway corridors - the 196 km Ionia Odos (A5), part of the European E65 route At Nea Odos, road safety relies on a coordinated ecosystem of processes, systems, human and material resources. Our daily goal is to enhance operational capacity through innovation with measurable improvements in detection and response times, while setting a benchmark for the industry.
To support this goal, we deployed an AI-powered system for 24/7 maintenance, surveillance, and driver information, along the entire length of the Ionia Odos highway addressing critical motorway safety challenges such as animal incursions, pedestrian presence, vehicles moving against traffic etc These high-risk events require significant resources and are often linked to severe incidents.
Traditional monitoring systems rely on fixed infrastructure with limited coverage and adaptability. Furthermore, the growing number of data sources—sensors, navigation apps, crowd inputs, and weather data—often leads to fragmentation, operator overload, and inconsistent alerts. As a result, operators must cross-check multiple systems, delaying event validation, response, and communication.
To address these challenges, Nea Odos partnered with Valerann to integrate AI-powered cameras, geolocation and multi-source data analytics into a unified platform - Lanternn. Goal to improve detection speed and accuracy, reduces response times, and enable faster, targeted response.
By integrating diverse data Nea Odos is advancing safer, smarter motorway operations without costly infrastructure expansion.

Road accidents are a leading cause of non-natural death in Spain and generate disability and social costs.

This project would be situated in the pre-accident phase, characterized by intervention on the human factor from a healthcare perspective.

Directive (EU) 2025/2205 of the European Parliament and of the Council. Article 11: Compliance with minimum physical and mental fitness requirements. Point 7: This Article shall not prevent Member States from adopting measures to raise awareness and improve the knowledge of the healthcare sector and driving licence holders regarding the minimum physical and mental fitness requirements for driving set out in Annex III.

Thus, within traffic medicine, we understand this to be the branch concerned with the analysis, detection, and prevention of the human factors involved in the causes of road accidents, through the adaptation and modification of behaviors, attitudes, and habits related to traffic and road use.

Therefore, this project brings together epidemiological and preventive criteria to be included in the concept of traffic medicine and in the area of Primary Care (Health Center/family medicine).

Bentley is addressing the challenge of improving roadway safety through more proactive and data-driven maintenance practices. Road authorities worldwide face aging infrastructure, constrained budgets, and increasing demands for safer and more efficient road networks. Traditional inspection methods are often time-consuming, expensive, and dependent on manual surveys and specialized vehicles, which can limit the frequency and scale of inspections.

Through its Blyncsy roadway intelligence solution, Bentley helps road authorities and infrastructure operators identify and mitigate safety risks before they become more serious hazards. It empowers cities, road authorities and infrastructure operators across the European Union with the ability to monitor and compare—in near real-time—the status of roadways with their existing data for more informed decision-making. Bentley has released a groundbreaking public safety map highlighting key road conditions, asset detection, and AI-powered debris and vegetation detection throughout the European Union. The initiative is designed to support local and regional road authorities and infrastructure operators in prioritizing roadway maintenance while aligning with broader sustainability and equity goals.

The solution uses artificial intelligence and computer vision to automatically detect over 50 types of roadway conditions and safety-critical assets, including potholes, deteriorating pavement markings, damaged signs, guardrails, cable barriers, street light malfunctions, vegetation encroachment, and work zone issues.

Bentley also addresses the challenge of maintaining accurate and up-to-date information across large transportation networks. By providing near real-time asset intelligence and automated condition assessments, the company enables transportation owners and operators to improve situational awareness and prioritize maintenance activities.

The initiative supports a transition from reactive maintenance to predictive asset management, contributing to safer roads, more resilient infrastructure, and more efficient use of public resources.

Traffic in Czech cities often creates high stress levels and actively endangers vulnerable road users. However, the greatest hurdle to improving road safety infrastructure remains intense public resistance. When municipalities attempt to implement essential traffic calming measures such as 30 km/h zones or safe school streets, they frequently face severe backlash, as these changes are perceived as unpopular restrictions imposed from above.
Without a robust information base and unified communication strategy, cities struggle to convey the deeper benefits of these safety interventions. The ZVOLNI campaign bridges this critical gap by transforming the narrative. We provide municipalities with a clear, positive communication framework to explain that lowering vehicle speeds is not about imposing bans, but about creating safer, healthier, and more vibrant public spaces.
Crucially, ZVOLNI goes beyond municipal support by focusing on broad public education and engaging directly with children, fostering a generational shift in how urban mobility is perceived. To ensure accuracy and credibility, all initiatives operate under the strict factual supervision of recognized expert partners. By combining expert supported education, youth engagement, and positive messaging, the project empowers cities to overcome skepticism and successfully implement vital safety measures.

Cycling has been growing in the city of Paris and in its region Île-de-France – this growth is fast, also takes place beyond the city centre, and is bringing many new and inexperienced riders (in 2023, 44% of cyclists had been cycling for less than three years). It was critical to quickly increase road safety for cycling, or this growth would lead to a growth in traffic casualties, and further discourage an important part of the population that can really benefit from cycling (Cycling Cities Barometer found 89% of respondents believe traffic conditions do not allow children to cycle safely).
In France, a significant gender gap remains in cycling: 29% of men cycle regularly compared with only 20% of women, a disparity is largely linked to perceptions of road danger, which highlights the need for continuous, protected cycling infrastructure.
The Île-de-France Cycling Network (VIF) was developed to address this challenge by enabling cyclists to travel on routes that are safe, continuous, easy to follow, and separated from motorised traffic.
The VIF is based on the creation of more than 750 km of high-quality cycling infrastructure crossing 194 municipalities, designed according to six core principles: safety, continuity, comfort, capacity, efficiency, and clarity.
The project directly contributes to the European Commission's Vision Zero objective by applying the Safe System approach, reducing exposure to high-speed motorised traffic, improving the safety of intersections and crossings, and creating a safer road environment for vulnerable road users, including children, women, seniors, and inexperienced cyclists.
Before the project, cycling infrastructure in the region was often fragmented or absent, resulting in unsafe gaps, dangerous intersections, inconsistent signage, and varying quality standards. These shortcomings increased conflicts between cyclists and motor vehicles, particularly affecting vulnerable users such as children, women, seniors, tourists, and new cyclists.
The VIF addresses these issues by creating continuous and protected routes, improving dangerous sections, and eliminating network gaps through a dedicated programme targeting high-risk locations. The results are already visible: according to APUR, the Paris urban planning Agency, women represented 45% of new daily cyclists in 2024, while perceived insecurity remains the main barrier to cycling. This trend illustrates how safer infrastructure can make cycling more inclusive and reduce road safety risks for all users.

The main road safety challenge addressed by the International Nightlife Association (INA) is the risk of drink driving associated with nightlife consumption. Despite extensive public awareness campaigns, alcohol-related impaired driving continues to be a significant cause of road accidents and fatalities, particularly among young adults and night-time economy users. A key problem is that many prevention messages occur outside the critical decision-making moment, meaning individuals may still choose to drive after consuming alcohol.

Another challenge is the lack of practical, real-time tools available in nightlife environments to help individuals assess their fitness to drive. Many people underestimate their level of impairment or rely on subjective judgement, increasing the likelihood of unsafe decisions.

Additionally, there is often insufficient coordination between nightlife venues and safe mobility alternatives. In many cities, customers leave entertainment venues without clear, accessible, and immediate options for safe transport home, which increases reliance on private vehicles.

The INA also addresses the challenge of limited engagement from the nightlife sector in structured road safety strategies. Historically, nightlife operators have not always been fully integrated into broader road safety policies, despite being key stakeholders in influencing behaviour at the point where alcohol consumption occurs.

Through initiatives such as the International Nightlife Safety Checked (INSC), breathalyser availability, awareness campaigns, and partnerships with designated driver and mobility services, INA directly targets these gaps by bringing prevention, responsibility, and safe mobility together within nightlife environments.

The program targets the main source of road safety issues: the human factor, and more specifically, the lack of transport culture and partnership. Approximately 90% of road traffic accidents can be attributed to human error, inattention, or rule violations. The main challenges are the ever-increasing aggression, impatience, conscious violation of rules, and distraction caused by modern technology. A further critical problem is that drivers, cyclists, e-scooter users, and pedestrians often view each other as enemies rather than interdependent partners in shared spaces. This flawed mindset increases the number of conflicts and the risk of severe accidents. Instead of traditional authoritative methods relying solely on prohibitions and sanctions, the Program's goal is to apply a comprehensive, educational approach that fosters positive examples, mutual respect, and responsible behavior rather than inducing fear. Changing these attitudes and raising public awareness are essential to achieving the Vision Zero goal set by the European Union. Thus, by directly addressing the root causes of accidents and increasing safety awareness, the program supports this highly important endeavor. The date for the Day of Transport Culture was set to May 11 in honor of the opening day of the UN Decade of Action on May 11, 2011. It was first organized in 2015, and has been held every year since then, with the exception of the pandemic period.

Driving under the influence of alcohol remains one of the most significant contributors to road crashes worldwide. Despite extensive awareness campaigns, legal sanctions and public education efforts, many people continue to make unsafe decisions when returning home after social occasions.

The challenge is not only a lack of awareness. Most drivers understand the risks associated with drink-driving. The real challenge is behavioural. At the moment of decision, individuals may face practical barriers such as cost, inconvenience or lack of immediate alternatives.

As a motor insurer, Hellas Direct recognised an opportunity to address this gap. Traditionally, insurance intervenes after an accident has occurred. However, preventing risky behaviour before an incident takes place can create greater value for individuals and society.

Safe Ride Home was developed to provide a simple, practical and accessible alternative to driving when a policyholder believes they are not in a condition to drive safely. By removing barriers to choosing a safer mode of transport, the initiative seeks to reduce risk before it materialises, contributing to safer roads and encouraging responsible behaviour among drivers.

Road safety begins with how drivers are trained and assessed, and that foundation is broken. In Spain, only 50–60% of candidates pass the practical driving test, and just 27% pass on the first attempt, according to DGT and sector data. The reason is structural: evaluation still relies on manual, subjective and non-reproducible judgement by individual examiners and instructors. This produces inconsistent results between comparable assessments, no traceability or auditability of decisions, and severe bottlenecks, with waiting lists reaching six months in major cities. Crucially, the data generated during training is never exploited to improve learning or prevent risk.
Beyond the test itself, fatigue and distraction remain leading causes of collisions, responsible for between 10% and 25% of road accidents according to the European Commission. Yet professional fleets and training centres lack objective, real-time tools to detect risky behaviour and correct it at source.
Mettis AI addresses these challenges with AI and computer vision that evaluate driver behaviour objectively in real time, removing subjectivity from assessment, standardising criteria, and producing better-prepared, safer drivers, improving road safety from its root: training.