Parents

In the Netherlands cycling is the most important way of daily transportation. Sadly, over the past 10 years the amount of bicycle casualties in the Netherlands has increased by 40%, which is expected to increase even more by the popularity of the E-bike. In 2023, 71.000 cyclists were treated in hospitals (60% of all traffic casualties) with 12.500 having traumatic brain injury (16%). Traumatic brain injury often leads to permanent disability as neurons have no or just little recovery potential. A very simple and effective intervention is the voluntary promotion of bicycle helmet with estimated reduction of death 70% and brain injury by 60%. In Denmark, voluntary promotion of bicycle helmets has been very effective in reducing the amount of casualties, especially in children. When we started in 2022 with the first National Day of the bicycle helmet only 2% of the Dutch cyclists were wearing helmets.

From the first of September 2022, MKIF Magyar Koncessziós Infrastruktursa Fejlsztó Zrt took over the operation, maintenance and development of 1,237 km of existing Hungarian expressways.

When analyzing the accidents recorded by our traffic surveillance cameras on domestic expressways, we noticed that it is important to draw attention to traffic safety in our communication (keeping a following distance, observing the speed limit near work areas, protecting our colleagues, early education of children/young adults in safe traffic) and traffic -culture (littering, driving in an egoistic style that endangers others, early education of children/young adults on responsible driving).

In Vienna most parents are afraid to cycle with their kids on the streets because of the lack of proper and continuous infrastructure for bikes. This degenerates the ability of children in Vienna generally reaching an all time low of 17% of children taking a biking license and having over 50% of them fail in the exam due to lack of skill and practical knowledge about road behavior. This further decreases the biking competency of children in secondary school as they don’t have any motivation whatsoever to actually learn biking at a later age. With only 20 km per year of safe biking infrastructure generated and a need for over 300km this creates a gap of centuries while parents wait for safe infrastructure during which biking competencies further deteriorate. the bikebus (Bicibus) provides a method to engage children at the right age to motivate them for biking and educates parents by practicing and by positive example to actually provide a learning opportunity to children, when they actually are prone to learn biking seriously (5-10) This prepares their technical skills so they are ready, when their actual physiology is ready to safely travel through urban traffic alone even without safe infrastructure yet in place.

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

Drivers encounter dangerous situations on the roads daily, arising from aggressive driving behavior. The project DriveArse (Czech: Nenechte se rozladit - Řitiči) indirectly built upon findings from the project Aggression Kills (Agresivita zabíjí by ČAP, BESIP) and systematically used them to create a positive solution in situations where a road user is confronted with aggression behind the wheel.

Previous research (Aggression Kills, ČAP, BESIP) indicate that aggressive driving causes up to 40% of fatal traffic accidents. Aggressive driving is dangerous not only for the drivers themselves but also for those around them. 7 out of 10 drivers admit that they are provoked into aggressive driving and change their own driving style. This is linked to the belief of 88% of Czech drivers in the increasing aggression behind the wheel. Almost 60% of drivers under 30 sometimes intentionally do not maintain a safe distance from the vehicle in front of them, and 20% of them purposely speed up when another car is trying to overtake them. At the same time, 87% of drivers are motivated by the considerate driving of others.

In the case of aggression behind the wheel, the current legislative support in the Czech Republic is rather general and does not contain precise definitions of aggressive behavior behind the wheel, its specific manifestations, or the exact penalties that may be imposed. The DriveArse campaign was therefore carried out together with the efforts of Platforma VIZE 0 for legislative changes, using experiences from selected EU countries where legislation defines what precisely aggression is and imposes specific sanctions.

This project comes up with a positive attitude and wit as a tool to deal with unpleasant situations on the road, while also functioning as a creative research. It presents manifestations of aggression through caricatures of aggressive drivers with creative names. In this way, it helps road users to recognise and name aggressive drivers, as well as not to be provoked by such aggressive drivers and to handle the situation with humour (for example with a rhyme or a funny remark).

Participer aux engagements de l’U.E. pour la réduction du nombre de victimes de moitié d’ici 2030 sur les routes d’Europe.
L’alcool au volant toujours très présent :
• En milieu festif
• En entreprise
La recrudescence de la consommation de protoxyde d’azote :
• La sensibilisation sur les dangers des mésusages (effets sur la mobilité).
• Détection du N2O en exclusivité (Forces de l’ordre)

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.