Micromobility riders

The campaign is a response to the increased number of accidents on Polish highways. We strongly believe that by educating and raising consciousness, we help to save human lives.
It is also a continuation of the activities that Road Safety Centre in Łódź (CRBD) presented during the competition in 2016 and has been implemented jointly for 4 years (since 2018)


Safety, trust, health and support are essential in the changing demanding world. Compensa and CRBD wants to provide these values to all persons in our environment as an insurance company offering the best solutions and service standards, but also showing great responsibility, deep engagement and multidimensional care.
We believe we can make a change, through education and awareness. We can save lives.

The campaign is a response to an increased number of accidents on Polish highways. We strongly believe that by educating and raising consciousness, we help to save human lives.
It is also a continuation of the activities that Road Safety Centre in Łódź (CRBD) presented during the competition in 2016 and has been implemented jointly for 4 years (since 2018)
Safety, trust, health and support are essential in the changing demanding world. Compensa and CRBD wants to provide these values to all persons in our environment as an insurance company offering the best solutions and service standards, but also showing great responsibility, deep engagement and multidimensional care.
We believe we can make a change, through education and awareness. We can save lives.

Every year, ca. 200 accidents and collisions happen on the Polish railroad crossings, leading to dozens of deaths. 99% of these incidents are a result of the drivers’ recklessness and their non-compliance with the rules. Therefore, state-owned Polish Railway Lines launched a social educational campaign: “Safe rail-road level crossing” aimed at increasing the drivers’ awareness. Campaign was focused on shortening the reaction time of emergency services by using an innovative solution of Yellow Sticker and educating the right behaviours widely in the Polish society thru Ambassadors of Safety.
85% of Poles declare that they do not always comply with the traffic rules…
Rush, ignorance, recklessness and lack of rationality are the main killers on the railway’s tracks in Poland. Research shows that general knowledge about safety on railway’s tracks and rail-road crossings in Poland is too low. Drivers routinely disregard the STOP sign, light signals or pass below the closing barriers. The problem concerns both regular and professional drivers. Many of them don’t know what to do if their vehicle gets stuck between the closed barriers. They can’t determine the place, whom to contact and what to do. They are not aware that they can contact the services by using the Yellow Sticker.
Therefore Polish Railway Lines under “Safe rail-road level crossing” campaign, implemented actions aimed at reaching the general public with information about railroad crossing safety rules and functioning of Yellow Sticker.

EU has the ambition to reduce the number of road accidents with 50% by 2030. At the same time, sales of eBikes are rapidly increasing (30M eBikes by 2023), and 55% of the bikes are for urban use. Therefore, measures to improve road safety and cyclist safety are a major contribution to decrease crashes and improve safety. TO.TEM want this by adding a rear view camera to the eBikes.

La Comisión sobre Seguridad Vial del Congreso de los Diputados es el único órgano político español en el que están representados todos los partidos políticos con representación parlamentaria y su actividad fundamental es impulsar nuevas estrategias y acciones para conseguir el objetivo de reducir la siniestralidad vial en España. Colaboramos con la Administración y recibimos las propuestas de la sociedad civil.
Nuestro objetivo es el cumplimiento de la Estrategia 2030, en las que nos fijamos la reducción de la siniestralidad y personas fallecidas y lesionados graves en un 50% Y la reducción total (visión cero) para 2050.

Automobilių vairuotojų ir dviratininkų savitarpio pagarbos ir kultūros stoka. Reikalavimų neatitinkanti ir nesaugi dviratininkų infrastruktūra. Saugių dviračių takų jungčių miestuose trūkumas. Infrastruktūros projektuotojų ir politikų kompetencijų stoka.

In today’s digital age, more and more data is collected every day in the field of transportation. Still, authorities solely rely on historical traffic accident data to detect black spots. This leads to the shortcoming that accidents must happen before measures are taken. Additionally, in relation to a specific location on the traffic network, traffic accidents are rare events. Thus, for credibly evaluating the safety of a road element, several years of traffic accident data are needed. As a result, road users are put at an unnecessary risk if measurements are taken too late. There is therefore an urgent need to take new paths in the field of road safety analysis. Our EDDA+ road hazard map detects potential dangers in road traffic at an early stage by combining existing safety-relevant data with new data sources.

Urban mobility is not gender-neutral. Public and shared transport often fails to accommodate the diverse and complex mobility needs of women. Men in the UK continue to make twice as many cycle trips compared to women . We see this pattern emerging in new forms of micromobility too, like escooters, but not everywhere and we need to identify what broader factors are negatively affecting uptake. Our ridership profile in the Nordics is close to even between women and men, all countries with longer histories of gender inclusion, suggesting micromobility may not be the challenge to increased adoption. TIER is committed to understanding how micromobility innovation can respond to barriers that prevent women from moving freely in cities, and to develop and share best practices across the 500+ cities we operate in. To change mobility for good, and understand the mobility needs of women, TIER partnered with Safe & the City to conduct a multi-regional study of 403 women in the UK and 411 women in Berlin. Note that this study is part of a broader shift within TIER, including Women of TIER, which strives for a diverse and inclusive workplace and industry by showcasing female role models and a DEI strategy to improve representation at all levels of our business so it too reflects a more inclusive rider base.

Urban mobility is not gender-neutral. Public and shared transport often fails to accommodate the diverse and complex mobility needs of women. Men in the UK continue to make twice as many cycle trips compared to women . We see this pattern emerging in new forms of micromobility too, like escooters, but not everywhere and we need to identify what broader factors are negatively affecting uptake. Our ridership profile in the Nordics is close to even between women and men, all countries with longer histories of gender inclusion, suggesting micromobility may not be the challenge to increased adoption. TIER is committed to understanding how micromobility innovation can respond to barriers that prevent women from moving freely in cities, and to develop and share best practices across the 500+ cities we operate in. To change mobility for good, and understand the mobility needs of women, TIER partnered with Safe & the City to conduct a multi-regional study of 403 women in the UK and 411 women in Berlin. Note that this study is part of a broader shift within TIER, including Women of TIER, which strives for a diverse and inclusive workplace and industry by showcasing female role models and a DEI strategy to improve representation at all levels of our business so it too reflects a more inclusive rider base.

Drinking and riding an e-scooter is an entrenched problem facing our sector and, to date, no-one has adequately tackled the issue. Through our taxi partnerships feature TIER aims to help address that major road safety challenge. Alcohol consumption has been identified as an important risk factor resulting in road traffic injury or death. A recent study found that 20% of injuries sustained by e-scooter users were sustained while under the influence of alcohol. This research (and other studies) indicate that traumatic brain injuries (TBI) are among the most severe injuries sustained by e-scooter users that ride under the influence of alcohol. The same study found that alcohol consumption increases the risk of a TBI fivefold while operating an e-scooter compared to a sober user. E-scooter injury analysis in the US cities of Santa Monica and San Diego suggest a strong correlation between alcohol consumption and crash severity. TIER's feature is part of our programme of work that aims to prevent drink riding amongst the micro-mobility sector. The objectives of the anti-drinking and riding campaign are as follows: 1. Remind riders about the dangers of drinking and riding and e-scooter. 2. Encourage riders to take a taxi home if they have then drinking, rather than take a TIER 3. Make it as easy as possible for riders to get home quickly if they have been drinking. The target audience of the campaign is any e-scooter user who is likely to use our service whilst under the influence of alcohol.