Initiative details
Safe Motorways: a social campaign
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Organisation details
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Poland
Łódź
Contact name
Tomasz Zagajewski
Telephone number
+48663110101
Website
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
Compensa in a partnership with Road Safety Centre in Łódź conducts since 2018 the social campaign „Bezpieczna Autostrada” (Safe Motorway), with the main purpose to increase safety on roads and motorways.
We collaborate with to prevent road accidents within the framework of principles of the Charter.
We collaborate with to prevent road accidents within the framework of principles of the Charter.
Evaluation
Please briefly explain why your initiative is a good example of improving road safety.
Road traffic today is inherently dangerous. Our campaign is defined as campaign with the goal to inform, persuade, and motivate a population to change its attitudes and/or behaviors to improve road safety. Our campaign is influencing road user behavior. We hope that in this way they will learn good habits.
We reach drivers on the roads, in cities or motorized tourists. We educate not only adults, but also children through play. Conscious children have an impact on the behavior of their parents. We educate in a holistic approach - we talk about safety and first aid, but also about prevention or relaxation.
We reach drivers on the roads, in cities or motorized tourists. We educate not only adults, but also children through play. Conscious children have an impact on the behavior of their parents. We educate in a holistic approach - we talk about safety and first aid, but also about prevention or relaxation.
Supporting materials
