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The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

Drivers encounter dangerous situations on the roads daily, arising from aggressive driving behavior. The project DriveArse (Czech: Nenechte se rozladit - Řitiči) indirectly built upon findings from the project Aggression Kills (Agresivita zabíjí by ČAP, BESIP) and systematically used them to create a positive solution in situations where a road user is confronted with aggression behind the wheel.

Previous research (Aggression Kills, ČAP, BESIP) indicate that aggressive driving causes up to 40% of fatal traffic accidents. Aggressive driving is dangerous not only for the drivers themselves but also for those around them. 7 out of 10 drivers admit that they are provoked into aggressive driving and change their own driving style. This is linked to the belief of 88% of Czech drivers in the increasing aggression behind the wheel. Almost 60% of drivers under 30 sometimes intentionally do not maintain a safe distance from the vehicle in front of them, and 20% of them purposely speed up when another car is trying to overtake them. At the same time, 87% of drivers are motivated by the considerate driving of others.

In the case of aggression behind the wheel, the current legislative support in the Czech Republic is rather general and does not contain precise definitions of aggressive behavior behind the wheel, its specific manifestations, or the exact penalties that may be imposed. The DriveArse campaign was therefore carried out together with the efforts of Platforma VIZE 0 for legislative changes, using experiences from selected EU countries where legislation defines what precisely aggression is and imposes specific sanctions.

This project comes up with a positive attitude and wit as a tool to deal with unpleasant situations on the road, while also functioning as a creative research. It presents manifestations of aggression through caricatures of aggressive drivers with creative names. In this way, it helps road users to recognise and name aggressive drivers, as well as not to be provoked by such aggressive drivers and to handle the situation with humour (for example with a rhyme or a funny remark).

We are focusing on the most common causation factors of accidents/collsions on roads.

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

"It is mathematically impossible to drive with the idea of maintaining a safe distance and not causing traffic jams". We need to shift to the paradigm of "maintaining inertia," not distance. And how do we teach this? With a video game! (traffic simulator) In smartphone, in Tablet, in Laptop, in PC...

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

According to statistics, road accidents are the leading cause of death for young people, especially in the 18-24 age group. This is a good reason to raise awareness and to leverage the young population.
Many young people and young adults represent an interesting target for awareness campaigns. Not only can they help spreading awareness in society right now, but they are also highly exposed to road risks. Moreover, when properly addressed, younger people are open to learn and to change behaviour.
Motorways, Italian Police and City Authorities decided to reach out to young people by creating a project aimed at road safety culture.
The main goal is to widespread safety culture directly to students and young adults. It is also the opportunity to mobilize a huge number of national, regional and local stakeholders.
Impact and scale: The core of the initiative is made out of 40 events in 6 regions and 20 towns. Organizers expect to reach 10.000 to 20.000 people, ideally 15.000. It’s not just an easy tour of lectures in schools. Strategies for medium/long term engagement are put into practice. A concrete assessment of results is being made.

A staggering 1 in 4 road deaths in Ireland in 2023 and 2024 involved young people aged between 16 and 25 years old (RSA, 2023 & 2024). This initiative works with young people to raise their awareness and their understanding of road safety, whilst providing these students with the opportunity to use their own voices to communicate to their peers through reimagining of road safety marketing campaigns.

This initiative works with young people at a crucial stage in their lives- as they become eligible to drive. In 2025, this initiative engaged over 1000 young people, who were early stage, new or learner drivers. This initiative acknowledges that this cohort of young people are most vulnerable on our roads and are not as receptive to the standard marketing around road safety to date.

In an attempt to reduce this disconnect, we are working with 18 to 25 year old students to use their own experience of road safety, and their marketing skills to relate best to their peers through highly curated, highly targeted marketing campaigns.