Others

The key objective is to improve the safety of learner drivers and provide a safe driving environment in which learners can practice safe driving skills. In primary research undertaken in 2018, 31% of Advanced Driving Instructors (ADIs) surveyed agreed that the Essential Driver Training programme (EDT) in Ireland did not provide a safe driving environment for learner drivers. Although it is illegal, driving unaccompanied is regularly done by a large percentage of learner drivers. As part of Phase 1 of the Road Safety Strategy (RSS) 2021-2024 a goal has been set to eliminate unaccompanied driving in Ireland by Q4 2024. The Behaviours and Attitudes Survey (2019) found 39% of learner drivers drive unaccompanied. In 2022, 5,929 learner drivers received penalty points for driving unaccompanied.

Ireland has a population of 5.5 million people, on average per year we have 11 fatalities and 45 serious injuries from road collisions with drivers pre-test (2007-2021 data). 80% of fatal collisions involved learner drivers who were driving unsupervised, while 75% of serious injury collisions involved unsupervised learner drivers. We know from research undertaken that collisions involving learner drivers reduce by 80% whilst accompanied. No one should die while learning to drive.

We are addressing road safety for motorcyclists safety and innovative, pragmatic infrastructure solutions, that are working and can be applied on the roads, mainly for pro-active approach, and as well as active (passive safe).

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

Road safety is crucial for protecting lives, enhancing economic stability, and improving the quality of life. The global economic impact of road accidents is $1.8Tr or 10-12% of global GDPR. In Europe alone, it is estimated to be €280Bn or 2% of EU GDP. The other side of road accidents is that 1.19M people died on our roads in 2021.
The increasing volume of vehicles and complexity of road networks require innovative solutions to improve efficiency of road traffic management and road safety. The use of advanced data analytics and deep data fusion transform road traffic management through empowering road traffic authorities to make timely accurate and data-driven decisions.

By analysing historical and real- time data from the road and arterials, our advanced data analytics solution deliveries 100% road monitoring coverage, identifies high-risk areas and predict accident-prone situations, allowing traffic authorities to implement pre-emptive measures, such as adjusting traffic signal timings, optimizing traffic flow, or providing timely warnings to road users. This data driven approach significantly reduces the number of road accidents and enhances overall road safety.

The number of motorcyclists in Lithuania is growing every year. According to the data of 2023, there were ~88,000 motorcycles and mopeds registered in Lithuania. New drivers only receive 10 academic hours of practical driving lessons in schools before they get an A category (motorcycle driving license). In our opinion, this is too little to learn how to ride a motorcycle safely. We emphasize continuous informing of the motorcycling public about safe participation in public traffic. We organize public rides during the season in with 40 to 100 riders are participating. We teach how to properly and safely ride in a motorcycle convoy, what signs to use, how to brake, maintain a constant speed and maintain safe distances between moving motorcycles. These rides are organized free of charge. We also host shows and podcasts on a variety of topics relevant to motorcyclists, including road safety and information for new young motorcycle drivers. A video about the first medical aid to a victim in a moto accident was filmed last year. The plan is to prepare more video material about safe driving, safe motorcycle gear, how to maintain a motorcycle etc.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.

The thing that worked the best was that absolute majority of people who attended our trainings have realized the need to refresh their driving skills annually and keep returning and spreading the word about our program. The challenge that we encountered was that personal safety reflectors get often get lost and need to be distributed annually instead of being a one-off purchase. We also encountered myths among drivers that driving for many years reduces the risk of having accidents, which is not the case and we worked hard to inform them that no matter the experience, drivers should constantly update their skills and knowledge of the traffic rules.

Road works are necessary to keep our roads in optimal operating conditions, but their presence generates mobility problems, traffic jams, increased risk of accidents or insecurity. One of the most affected groups is road maintenance workers. According to data from the General Directorate of Traffic, in Spain there were 172 accidents in construction zones in 2022, of which 22 involved personnel working or walking on the road, while the rest affected workers were inside their vehicles. To address this problem, our R&D Department has designed a machine for the automatic placement and collection of cones on the road: Easy – Cone. This system, installed in vehicles of more than 3,500 kg, is capable of automatically placing the cones on the road without the worker stepping on the asphalt, being able to operate the equipment from inside the vehicle. Once the intervention has been completed, the same device collects the marking elements. This avoids the worker's exposure to road traffic, so the accident rate due to run over and/or collision on stretches affected by road work will be minimized.