Improving road safety and road management through the use of AI and data analytics

Initiative details

Road safety is crucial for protecting lives, enhancing economic stability, and improving the quality of life. The global economic impact of road accidents is $1.8Tr or 10-12% of global GDPR. In Europe alone, it is estimated to be €280Bn or 2% of EU GDP. The other side of road accidents is that 1.19M people died on our roads in 2021.
The increasing volume of vehicles and complexity of road networks require innovative solutions to improve efficiency of road traffic management and road safety. The use of advanced data analytics and deep data fusion transform road traffic management through empowering road traffic authorities to make timely accurate and data-driven decisions.

By analysing historical and real- time data from the road and arterials, our advanced data analytics solution deliveries 100% road monitoring coverage, identifies high-risk areas and predict accident-prone situations, allowing traffic authorities to implement pre-emptive measures, such as adjusting traffic signal timings, optimizing traffic flow, or providing timely warnings to road users. This data driven approach significantly reduces the number of road accidents and enhances overall road safety.

Initiative date

Who was/is your target audience?

Policy makers
Public authorities
Adults
Fleet operators
Emergency services
Public transport
Others

Topic

Improve vehicles and infrastructure
Provide alternative solutions

Project activities

Please describe the project activities you carried/are carrying out and the time period over which these were implemented.

Several customers have deployed our platform as a part of their road safety efforts. By integrating data from multiple sources, we improve road traffic authorities’ improved situational awareness, enable real-time monitoring, cross-verification of events, and early identification of potential traffic disruptions.
Specifically, we utilise AI and ML-based data analytics for road accident risk modelling and prevention. By analysing historical and real-time data from the road and arterials, we deliver 100% road monitoring coverage, detect over 95% of all road incidents in under 5 min, identify high-risk areas and predict accident-prone situations, allowing traffic authorities to implement pre-emptive measures, such as adjusting traffic signal timings, optimizing traffic flow, positioning of response vehicles or providing timely warnings to road users. This data-driven approach has proven to deliver impressive results – our customers report a 15 – 30% reduction in accident rate. Some report 6 times reduction in fatalities.

In terms of implementation, what worked well and what challenges did you need to overcome?

The challenges we face are - access to operator data and alignment with internal stakeholders.

If you work together with external partners, list the most important partners and briefly describe their role.

We work with data providers (Waze, Tomtom etc), car manufacturers, as well as with engineering firms and integrators.

Evaluation

Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).

We see results in statistics our customers report - by using our data, our customers are able to reduce road accidents and save lives.

What has been the effect of the activities?

Based on 6 - 12 months of deployments, and taking our data for proactive road management, our customers report -

Operator 1 (over a period of 6 months) -
- 15% reduction in accidents with serious injuries

Operator 2 (over a period of 12 months) -
- 32% overall reduction in accidents
- 42% reduction in accidents with injuries
- 6 times reduction in fatalities

Please briefly explain why your initiative is a good example of improving road safety.

Our mission is to help the industry to change the approach to road management from reactive to proactive.
We believe that by having a holistic overview of what is going on the road, by knowing where the risky areas are, road operators can provide timely responses and take preventative measures to eliminate risks or minimise the impact of accidents.

How have you shared information about your project and its results?

We present at major industry conferences (IBTTA, ASECAP, IRF, ITS chapters), do webinars and publish case studies.

Supporting materials

Attachments