Powered two wheeler riders (excluding micromobility)

Thursday, June 13, 2024
MotoSurvival skills training
Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.
Wednesday, June 12, 2024
Road Safety Reimagined
We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.
Wednesday, June 12, 2024
Special road markings on bends
Motorcycle crashes are different. They follow different patterns to any other mode. They have different reasons, and they are by far more difficult to address. Motorcycle riders are considered vulnerable road users, and even those who wear good protective clothing are much more exposed to risk than road users in a protective cage or moving at lower speeds. Fatalities among motorcycle users are decreasing, but at a slower rate and with a lag when compared to car drivers. Hence, their share within total traffic fatalities has increased in recent years (currently at 16% in Europe).

Motorcycles are an important solution to urban congestion, they are environmentally friendly compared to cars carrying just one person, and they are an important economic factor for tourism.

Measures in the area of education are important and can be effective but would take decades to develop their full potential. Technological measures such as ABS are very effective but are slow to penetrate the market. It is particularly difficult to convince riders to use protective equipment. In contrast, infrastructural measures offer an opportunity for immediate impact.

APP Vive la Moto

ANESDOR
Country:
Spain
Member since: June 2024
Submitted by ANESDOR on

This mobile application includes basic safety advice for motorcyclists from how to ride in a group to how to brake correctly. Although users may believe they have a certain level of motorcycle experience, there are always risky situations where users are unsure of the best strategy. This mobile application is essential for the "retraining process" that users should go through after obtaining their licence.

Formació 3.0

ANESDOR
Country:
Spain
Member since: June 2024
Submitted by ANESDOR on

Formació 3.0 is a free programme to promote advanced training for motorcyclists by the Servei Català de Trànsit, in collaboration with ANESDOR. 

In these practical driving sessions, adapted to all levels, the motorcyclist rides for about 20 minutes, accompanied by a monitor who records the movements of the user. The images are then viewed to correct any faults.


The motorbike is also checked, indicating what needs to be improved in its maintenance. At the end of activity, the recording is handed over so the user can review and assimilate the information received.

Vive la Moto

ANESDOR
Country:
Spain
Member since: June 2024
Submitted by ANESDOR on

Vive la Moto is the meeting place for motorcyclists who want to enjoy motorcycling in a fun, safe and sustainable way.

Users who are part of the Vive la Moto community enjoy self-created content (articles and videos) on equipment tips, motorcycle maintenance, safe riding techniques and information on the latest technological developments.

The platform also provides information on activities, routes and training schools where they can improve their riding skills.

E-scooters - New TV led E-Scooter campaign

Our new TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign went live from Monday 20 May 2024 to coincide with the enactment of the new legislation in Ireland.  

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

Tuesday, June 4, 2024
A guide for UK motorcyclists
The Autonomous Community of Cantabria and adjacent communities, such as Asturias and the Basque Country, offer spectacular mountain scenery and numerous roads through mountain passes, picturesque towns and villages. In addition, these regions are known for their delicious gastronomy.

This attractive scenery and the rich culinary offerings attract numerous motorcyclists every year, both national and foreign, who wish to travel the roads, climb the mountain passes and enjoy the local environment and gastronomy.

Motorbike tourism has been growing over the years, as has the evolution of the accident rate. From 2012 to 2023, an increase in the number of motorcyclists killed in road accidents in Spain has been detected, from 218 in 2012 to 286 in 2023. 77% of these drivers killed in road accidents were driving on conventional roads.

For this reason, the Directorate-General of Traffic (DGT) and Brittany Ferries have set up a collaboration project so that all motorcyclists disembarking in Cantabria have prior information on the current traffic regulations in Spain, with the aim of reducing the number of motorcyclists killed and making the roads safer for everyone.
Monday, June 3, 2024
The Village of Safe and Sustainable Mobility
DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.

“Days of Motorcycle Roadworthiness” Campaign by HAK

Drivers are invited to take their motorcycles to the preventive and safety campaign Days of Motorcycle Roadworthiness under the auspices of the National Road Safety Plan, which is carried out by the Croatian Automobile Club (HAK), Centre for Vehicles of Croatia (CVH) and roadworthiness testing stations, as part of which a free technical inspection of motorcycles will be provided from 22 April until 27 April 2024.

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