Lorry/truck drivers

Thursday, June 13, 2024
Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.
Wednesday, June 12, 2024
A staggering 1 in 4 road deaths in Ireland in 2023 and 2024 involved young people aged between 16 and 25 years old (RSA, 2023 & 2024). This initiative works with young people to raise their awareness and their understanding of road safety, whilst providing these students with the opportunity to use their own voices to communicate to their peers through reimagining of road safety marketing campaigns.

This initiative works with young people at a crucial stage in their lives- as they become eligible to drive. In 2025, this initiative engaged over 1000 young people, who were early stage, new or learner drivers. This initiative acknowledges that this cohort of young people are most vulnerable on our roads and are not as receptive to the standard marketing around road safety to date.

In an attempt to reduce this disconnect, we are working with 18 to 25 year old students to use their own experience of road safety, and their marketing skills to relate best to their peers through highly curated, highly targeted marketing campaigns.

E-scooters - New TV led E-Scooter campaign

Our new TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign went live from Monday 20 May 2024 to coincide with the enactment of the new legislation in Ireland.  

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

Seventh edition of the Fundación MAPFRE Awards for Social Innovation

Providing solutions to real problems is the main goal of social innovators, who through their projects contribute to meeting the social needs and demands of the public.

With them in mind, we are launching the seventh edition of the Fundación MAPFRE Social Innovation Awards, with the collaboration of IE as an academic partner, broadening our scope even further. In this edition can participate projects from four major regions: Brazil, the rest of Latin America, Europe and the United States of America.

“Safety and mobility” expert meeting organized by the Croatian Automobile Club on the occasion of the European Mobility Week

On the occasion of the European Mobility Week, the Croatian Automobile Club hosted the “Safety and Mobility“ expert meeting, which was held on Tuesday, 19 September 2023.

‘Pass Wide and Slow’ When Meeting Horse Riders and other Vulnerable Road Users

The Road Safety Authority (RSA), and An Garda Síochána (AGS) have teamed up with Horse Sport Ireland (HSI) and Horse Racing Ireland (HRI) to produce a series of videos to inform motorists how to share the roads safely with horse riders.

Friday, June 2, 2023
In-depth accidents analysis is a unique research activity conducted by Transport Research Centre (CDV). Data from In-depth Accident Analysis provide a comprehensive view of all the factors related to a particular accident and serve to identify the characteristics leading to the crash occurrence and how they affect its consequences.
In – depth Road Accident Analysis includes following research areas:
-transport infrastructure,
-vehicle design and construction,
-human factor and psychology
-medical research.
Our activities are realized in long-term horizon and all the research is subjected to strict conditions, including personal data protection.

We conduct traffic accident research within the National Centre of Czech In-Depth Accidents Analysis (CzIDAS). One of its aims is cooperation with entities that could further use the results of research, for example road owners or administrators, vehicle designers and also researchers etc.
The CzIDAS data is used for various purposes and helps to face current road safety challenges:
- Due to its comprehensiveness, Czech in-depth crash analysis is one of the most effective tools for targeted and comprehensive decision-making on measures related to road safety and the establishment of the National Road Safety Strategy and other government documents related to road safety.
 CzIDAS is a source of unique information for targeting preventive information campaigns. The use of in-depth data allows us to influence road users using real crash scenarios with their consequences and highlights specific risky behavior.
 the database creates also a unique framework for a number of educational activities, e.g. Education on children's traffic behavior in the form of LARP, methodology for teachers of traffic education, Seniors in road traffic, e-TESTs and teaching and training methodology for the initial education of examiners and for subsequent periodic education of examiners,
 The activity contributes to the creation of safe road infrastructure (infrastructure adjustments based on the measures as a result of in-depth crash analysis).
 The project serves and has the potential to serve as a unique source of data and knowledge for further research in this area, including autonomous control systems. Data was used eg. for the development of a specific technical element of passive safety to protect the cervical spine, the development of an element of active vehicle safety to mitigate the effect of primary contact between pedestrian and vehicle, etc.).
 The data also serves fo validation of models used for accident analysis or creation of knowledge-based database for forensic experts,.
 Traffic crashes, however, result not only in physical but also the psychical health damage and serious social consequences. Every road traffic accident has the potential to be a traumatic event and may result in significant disruption to the psychological integrity of the people involved. The impact of a road traffic accident can adversely affect the quality of mental and physical health and subsequently interfere with many areas of one's social life. The contribution of the project could be seen also in psychological assistance to the traffic accident victims at the scene of the traffic accident.
Thursday, June 1, 2023
Every year almost 2 million crashes are human-caused partially because of distraction and sleep, resulting in a staggering $287 billion in losses for insurance companies. WingDriver solves that using AI and your smartphone. Our technology alert drivers to keep them awake and focused.
WingDriverTM is the only company implementing Computer Vision and AI on smartphones and mobile operating systems to analyze combined facial analysis, vehicle inertial data and the vehicle surroundings to accurately identify driver drowsiness, fatigue, distraction and other driver states to prevent accidents.
The WingDriverTM tech uses smartphone cameras and sensors or the in-vehicle driver monitoring camera and Android automotive unit and combined with Virginia Tech Transportation Institute (VTTI) research results, for the decision making processes that will identify the driver situation and alert drivers in real-time using audio and visual messages. Additionally, our Big Mobility Data strategy will enable us to understand the correlation between driver behavior and accidents with greater precision to accurately assess driver risk.
Our solution is based on:
- WingDriverTM Software Development Kit (SDK) - To enable any mobile application company or automotive manufacturers to include these safety features in their products;
- WingDriverTM Cloud data - Enabling for a better risk assessment and consequently improved insurance products;
- WingDriverTM App and White-label apps - Our iOS and Android apps are developed in a way that enables a quick change on the visuals to fit our client needs. Facilitating proof of concept activities.

WingDriverTM delivers a data driven solution to monitor, evaluate and reward safe drivers, enabling:
- Reduce operational costs - By preventing collisions with real time alerts, drivers will drive safer, cost related to insurance and maintenance will be decreased, and fleet uptime will be increased.
- Improve driver behaviour - By collecting accurate driver behavioral data (drive assist data, vehicle assist data and telematics), WingDriver enables personalized coaching and instruction, resulting in improved driving behavior and habits.
-Tailormade for insurance - By analyzing data on factors such as sleep, distraction, and overall driving performance, insurers can accurately assess and price risk for individual drivers (usage-based insurance).
- Keep customers engaged - Cutting-edge solution that adds valuable insights into customers’ driving behavior, their performance through personalized reports and their motivation with gamification elements such as rewards and challenges.
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