Public transport

Governments and administration need to do more to improve road safety. But, the statistics for road traffic accidents are still shocking. Around 90% of all road accidents are caused by human error. That means every year, about a million people die because of other people's mistakes, carelessness, or irresponsibility. So it makes you wonder, are we doing good enough for road safety? Safe Driving, aims to help and informing whole road users about every single issue in Road Traffic from A to Z.

Asociatia Drum Sigur analyzed and researched the following design errors:
- incorrect use of signs for yielding priority in intersections (Give Way and Stop signs) (error found in most countries of the world)
- the formulas used to calculate the length of acceleration/deceleration lanes at road junctions are incorrect (they do not take into account the impact of heavy vehicle traffic, as well as the volume of traffic flows) (error found worldwide)
- the use of staggered pedestrian crossings at traffic lighted intersections has negative effects on pedestrian traffic in most cases. (case analysis for all the staggered pedestrian crossings in Bucharest)
- identification of design and execution errors for T-type intersections, roundabouts, turbo-roundabouts or interchanges in some cities in Romania.
- analyzing some design errors on certain streets in Bucharest and proposing measures to improve road safety and traffic flow.

From July 2024, stricter EU regulations (GSR II) will come into force for all newly registered trucks and buses. Most of these also apply to city buses. An important exception in GSR II is the emergency braking assistance system, which is not mandatory for buses with unprotected standing and seated passengers. For this type of city bus, ZF has developed a brake assistance system that reduces the consequences of a possible collision. It contains a braking cascade which starts with a first braking pulse which enables sufficient reaction time for standing passengers in order to prepare for the actual braking maneuver, for example by holding and/or a compensating step. The deceleration is then raised to a conservatively selected value which is still controllable for standing passengers and at the same time represents a satisfactory balance with the desired reduction in the vehicle speed and the reduction in the severity of the collision. The Collision Mitigation System (CMS) protects both passengers and vulnerable road users and enables a safer urban public transport.

Our experience shows that most road accidents are caused by human error. Various analyses carried out by ALSA show that most road accidents are caused by inappropriate driver behaviour.
In order to manage road safety proactively, it is necessary to have a detailed and rigorous knowledge of the performance and behaviour of each driver in order to know their skills and behaviours, as well as to track their evolution over time.
To this end, ALSA has invested in technology in more than 3,700 vehicles in Spain that allows us to measure speeding, monitor various parameters that reflect driving style and detect various driver behaviours using innovative smart camera technology.
These smart cameras are based on "machine vision” and "artificial intelligence" (MV+IA) systems, which allow us to detect 40 types of driver behaviour and are particularly noteworthy for their innovation.
The data provided by the aforementioned technologies is used to calculate the risk profile of each driver. ALSA defines personalised actions for each driver: training, assignment to certain vehicles and routes, greater follow-up and monitoring, etc.
In addition, each driver has access to the data available on their own performance through an internal app (called "MiAlsa"). In this way, drivers can consult information on their own performance (consumption, driving styles, speeding, incidents, etc.).

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

"It is mathematically impossible to drive with the idea of maintaining a safe distance and not causing traffic jams". We need to shift to the paradigm of "maintaining inertia," not distance. And how do we teach this? With a video game! (traffic simulator) In smartphone, in Tablet, in Laptop, in PC...

Road safety is crucial for protecting lives, enhancing economic stability, and improving the quality of life. The global economic impact of road accidents is $1.8Tr or 10-12% of global GDPR. In Europe alone, it is estimated to be €280Bn or 2% of EU GDP. The other side of road accidents is that 1.19M people died on our roads in 2021.
The increasing volume of vehicles and complexity of road networks require innovative solutions to improve efficiency of road traffic management and road safety. The use of advanced data analytics and deep data fusion transform road traffic management through empowering road traffic authorities to make timely accurate and data-driven decisions.

By analysing historical and real- time data from the road and arterials, our advanced data analytics solution deliveries 100% road monitoring coverage, identifies high-risk areas and predict accident-prone situations, allowing traffic authorities to implement pre-emptive measures, such as adjusting traffic signal timings, optimizing traffic flow, or providing timely warnings to road users. This data driven approach significantly reduces the number of road accidents and enhances overall road safety.

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.