Car drivers

Main challanges are to provide Self-Explaining road design around Schools and School areas and where Children walk to School. therefore drivers tend to slow down and become more attentive in traffic, also maximun speeds (Vmax) are much lower.
Consequently Children are more safe going to School and around School areas, drivers drives more safe and with that walkability and using of sustainable transport (public, bikes...) increased.

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

Drivers encounter dangerous situations on the roads daily, arising from aggressive driving behavior. The project DriveArse (Czech: Nenechte se rozladit - Řitiči) indirectly built upon findings from the project Aggression Kills (Agresivita zabíjí by ČAP, BESIP) and systematically used them to create a positive solution in situations where a road user is confronted with aggression behind the wheel.

Previous research (Aggression Kills, ČAP, BESIP) indicate that aggressive driving causes up to 40% of fatal traffic accidents. Aggressive driving is dangerous not only for the drivers themselves but also for those around them. 7 out of 10 drivers admit that they are provoked into aggressive driving and change their own driving style. This is linked to the belief of 88% of Czech drivers in the increasing aggression behind the wheel. Almost 60% of drivers under 30 sometimes intentionally do not maintain a safe distance from the vehicle in front of them, and 20% of them purposely speed up when another car is trying to overtake them. At the same time, 87% of drivers are motivated by the considerate driving of others.

In the case of aggression behind the wheel, the current legislative support in the Czech Republic is rather general and does not contain precise definitions of aggressive behavior behind the wheel, its specific manifestations, or the exact penalties that may be imposed. The DriveArse campaign was therefore carried out together with the efforts of Platforma VIZE 0 for legislative changes, using experiences from selected EU countries where legislation defines what precisely aggression is and imposes specific sanctions.

This project comes up with a positive attitude and wit as a tool to deal with unpleasant situations on the road, while also functioning as a creative research. It presents manifestations of aggression through caricatures of aggressive drivers with creative names. In this way, it helps road users to recognise and name aggressive drivers, as well as not to be provoked by such aggressive drivers and to handle the situation with humour (for example with a rhyme or a funny remark).

We are focusing on the most common causation factors of accidents/collsions on roads.

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

Vulnerable road users (VRUs), including pedestrians and cyclists face several significant road safety challenges, especially at the intersections and crosswalks. Poorly designed or marked crosswalks, inappropriate traffic light planning and lack of pedestrian priority measures contribute to higher risks. More particularly, many intersections do not give sufficient priority to pedestrian or cyclists. Short crossing times, lack of adequate pedestrian requests, lack of dedicated pedestrian phases, lack of information providing to the VRUs, and insufficient waiting areas at intersections increase the risk of accidents and put in jeopardy the safe crossing of the intersection. Examining the accidents in intersections has revealed that one of the situations with high accident risk is when a vehicle is performing a right turn at the intersection while a cyclist or pedestrian is crossing the road straight and is at the blind spot of the driver.
Furthermore, the approaching and crossing of an intersection by an emergency vehicle using only the alarm is a critical safety situation for different groups of road users. Firstly, emergency vehicles are facing critical and dangerous situations while getting to the emergency scene time, since drivers do not react immediately to make space and in front of red traffic lights, many drivers wait for "green" instead of carefully crossing the stop line and making room for it. In addition, the vulnerable road users could also be exposed to danger in this scenario. For example, a pedestrian may not be paying attention and hear the alarm too late or it could be a hearing impaired person.

"It is mathematically impossible to drive with the idea of maintaining a safe distance and not causing traffic jams". We need to shift to the paradigm of "maintaining inertia," not distance. And how do we teach this? With a video game! (traffic simulator) In smartphone, in Tablet, in Laptop, in PC...

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.