Fleet operators

Road crashes is a major societal problem worldwide, especially in cities where pedestrians, cyclists and motorcyclists are highly exposed and vulnerable in case of a collision. The new policy of city-wide 30 km/h speed limit is intended to ensure vulnerable road users’ safety accounting for 70% of deaths in road crashes in urban areas in Europe.

Scientists urge continuously for lower speeds; however, speeding remains a model and sought behaviour among most drivers and riders, especially the young. The voices of vulnerable road users for less speeding remain weak towards our long-established car and speed-centred societies.

The National Technical University of Athens (NTUA) launched the innovative and original 30 Marathons in 30 months campaign (www.georgeruns30x30.com), aimed at promoting city-wide 30 km/h speed limit in all cities worldwide, as a key policy for safer, healthier and greener cities for all. The NTUA campaign was implemented by the internationally renowned NTUA Professor George Yannis, who is ranked 2nd in Europe and 9th worldwide in road safety science, and supported by the NTUA Road Safety Observatory (https://www.nrso.ntua.gr), a Centre of Research and Innovation Excellence on road safety with global recognition.

This impactful campaign represents a major shift towards a more human-centred approach to urban planning, where people are at the heart of design decisions.

More and more trucks on our roads means that the potential for dangerous incidents involving trucks is on the rise. Society’s demand for delivered goods has continued to increase. The net effect is a prediction that global freight demand will treble between 2015 and 2050 (ITF, 2019). Heavy trucks are likely to become more and not less important. Currently, heavy trucks comprise only 1.5% of vehicles on Europe's roads, yet they are responsible for almost 15% of all EU road fatalities. Vision Zero cannot be reached without tackling the challenges presented by trucks on our roads. Euro NCAP believes that fleet managers have the greatest opportunity to make changes on the road and to the safety of their fleets because usually their procurement orders are significant.

Euro NCAP’s new Safer Truck programme looks at a heavy vehicle’s ability to prevent, react, and deal with a possible accident, for example, considering the fitment of technologies for occupant monitoring and safety assistance, as well as good vision. Euro NCAP considers diverse types of scenarios in a collision: frontal, lane departure, and low-speed manoeuvring. Euro NCAP also wants to convince businesses of the economic viability of delivering safety to their fleets, which will lower the number of truck accidents whilst lowering the loss and costs for businesses.

The aim of determining fitness to drive is to achieve a balance between minimising any driving-related road safety risks for the individual and the community and maintaining the driver’s lifestyle and employment-related mobility independence. Driving a car is a complex and dynamic task and there is a wide range of conditions that temporarily affect the ability to drive safely like consuming substances or fatigue. Professional drivers are particularly affected by fatigue. The main effect of fatigue is a progressive withdrawal of attention from the road and traffic demands leading to impaired driving performance. The particular practice of professional drivers include working long hours, prolonged night work, working irregular hours, little or poor sleep, and early starting times which in many cases lead to fatigue. Fatigue causes reduced alertness, longer reaction times, memory problems, poorer psychometric coordination, and less efficient information processing. The results of different surveys world-wide show that over 50% of long-haul drivers have at some time almost fallen asleep at the wheel.

Low Awareness and Misuse of Child Restraint Systems (CRS)
Despite legislation requiring child car seats, many children in Romania travel unrestrained or improperly secured. The event highlights the importance of proper CRS selection and installation, using crash simulations and expert demonstrations to correct misconceptions and promote evidence-based practices (e.g., extended rear-facing travel).

High Risk Among Young and Inexperienced Drivers
Adolescents and newly licensed drivers are overrepresented in serious road crashes due to inexperience, distraction (especially smartphone use), alcohol or drug influence, and fatigue. The event uses VR simulations and interactive sessions to show real consequences, helping young drivers internalize the impact of their decisions behind the wheel.

Vulnerable Road Users: Pedestrians and Cyclists
Children and teens are especially vulnerable as pedestrians and cyclists, often due to low visibility, risky crossings, and lack of road safety education. Through distorted-vision simulations (alcohol, cannabis, fatigue), the event raises empathy and awareness about the fragility of vulnerable road users and the need for responsible behaviour from all traffic participants.

Parental Misconceptions and Risk Normalization
Many parents underestimate the consequences of everyday traffic choices—such as holding a child in their lap or disabling safety systems for comfort. Our activities directly engage parents through emotional storytelling, live demonstrations, and one-on-one safety consultations.

Lack of Intersectoral Collaboration in Road Safety Education
Road safety is often treated in silos (e.g., enforcement without education). This event brings together NGOs, emergency services, police, international road safety experts, and civil society in a unified effort to educate, engage, and empower local communities.

Gaps in Road Safety Education in Schools and Public Campaigns
Formal education on road safety is inconsistent and often outdated. Our project develops modern, engaging, and scalable tools (e.g., VR technology, interactive workshops) that can be replicated in schools and youth programs.

According to the data from the European Commission, in 2023 Bulgaria is ranked first in casualties in the Road safety statistics in the EU. In previous years we were second after Romania, which shows that an already bad situation is getting worse.

Over the last 20 years, almost 20,000 people have died and more than 220,000 have been injured, which worsens the demographic problems facing Bulgaria, which ranks first also in the world in terms of population decline!

It is self-evident that road accidents can never be fully eliminated. As normal people and drivers, we accept them as inevitability when they happen due to unforeseeable factors such as infrastructure deficiencies, drivers’ sudden health issue, a person unexpectedly jumping out onto the road, etc.
However, we cannot accept that for decades Bulgarian children and young people have been brutally executed by drivers under the influence of alcohol or drugs, by ones driving over the speed limit and by such driving with blatant disregard for the law and the safety of self and others! Most of them are habitual offenders who have previously committed dozens or even hundreds of traffic violations and even accidents without being sanctioned at all! If they had been held accountable by the law, our children, grandchildren, brothers, sisters and cousins would not have been killed! Even after the road killings, such people often receive either suspended sentences or minimal actual imprisonment and then they continue with their criminal behaviour! These kind of sentences are pronounced for tragic accidents in which between 1 and 6 children and young people are killed!

At RoadMaster VR, we focus on solving some of the most pressing road safety challenges in the logistics and transport sector. One of the key problems we address is the lack of real-world readiness among new and inexperienced truck drivers. Traditional training often falls short in preparing drivers for critical, high-risk scenarios - such as low visibility, sudden obstacles, maneuvering, or poor road conditions - without exposing them to actual danger.

Another major issue is the inconsistency in training quality across companies and regions. Our VR-based platform ensures standardized, repeatable, and high-quality training experiences for all drivers, regardless of location or instructor.

We also tackle the challenge of low engagement and knowledge retention in conventional training methods. VR simulations significantly increase driver involvement, attention, and retention of critical safety procedures by allowing them to actively experience and respond to real-world situations.

Finally, by collecting and analyzing performance data, we identify high-risk behaviors early and provide personalized feedback - helping drivers improve faster and more effectively.

In short, RoadMaster VR enhances driver preparedness, reduces risk on the road, and supports transport companies in building a safer, more efficient workforce.

Video about RoadMaster VR - https://www.youtube.com/watch?v=rEd8uxqYoAs

In the Maritime Neighbourhoud of Molenbeek, we identified multiple road safety barriers that disproportionately affect children and women. Many vulnerable residents, especially children, do not have access to a bike or a safe space to ride, making it difficult to learn and practice cycling. Public space is often dominated by car traffic, and children are rarely given the opportunity to move independently and safely. Additionally, many women never learned to ride a bicycle or have lost confidence due to long-term disuse and fears around traffic. A lack of infrastructure, awareness, and cycling culture further limits active mobility. Through Openstreets, we tackled these challenges by creating car-free zones, offering safe spaces for learning, practicing, and enjoying cycling. We provided access to bikes, organized lessons for women and children, and ensured on-site bike repair services. This comprehensive approach helped remove practical, cultural, and emotional barriers to cycling. In doing so, we promoted cycling as a safe, accessible, and empowering mode of transport and helped shift perceptions of who “belongs” on the road.

The main road safety challenge addressed in this initiative was ensuring the safety of both pedestrians and drivers along the main street of Põlva, Estonia. This road segment experiences a high daily traffic volume—around 5,000 vehicles, including heavy trucks—while also serving as a key pedestrian route for people commuting to work, school, or public services.
From a safety perspective, the road presents multiple risks: its hilly and winding layout can distract drivers and encourage speeding, and the growing use of light mobility vehicles such as bicycles and scooters increases the complexity of traffic interactions. These conditions create a hazardous environment for vulnerable road users.
The Bercman Smart Road represents a forward-looking approach to urban street design—one where all road users are given equal priority, and the focus shifts away from cars alone. The system is designed to encourage drivers to reflect on their behaviour and increase their awareness of pedestrians and cyclists. At the same time, it recognises that vulnerable road users are not always easily visible and provides intelligent support systems to help drivers notice and respond to them more effectively.

While road safety efforts often focus on prevention and driver behavior, a critical yet under-recognized issue is the post-accident condition of roadways. Hazardous residues such as oil, fuel, and vehicle debris left after a traffic incident significantly increase the risk of secondary accidents, especially in urban environments with high traffic flow or during adverse weather conditions.

It is estimated that up to 7% of road accidents are directly caused by solid or liquid waste remaining on the roadway following previous incidents. Despite this, post-accident cleaning is frequently inconsistent, delayed, or not conducted in accordance with environmental regulations.

Our initiative addresses this gap by offering a nationwide, 24/7 emergency intervention service focused on restoring road safety and environmental conditions after accidents. Activated by Civil Protection or law enforcement, our patented equipment and trained teams clean, decontaminate, and report damage with full traceability. We also georeference each intervention, helping municipalities identify accident hotspots and improve their prevention strategies.

By acting immediately after incidents, we not only reduce accident recurrence but also promote environmental compliance, public safety, and operational efficiency. Our service transforms a reactive task into a strategic road safety solution.

Veilig Over is een initiatief dat ernaar streeft voetgangers veilig te laten oversteken en dat bovendien iedereen toestaat om ook zélf aan te duiden waar er nood is aan een veilige oversteekplaats, via een onlineplatform veiligover.be. Samen oversteken veilig maken, dat is de ambitie van ‘Veilig Over’. Dit doen we met een unieke samenwerking met lokale en regionale overheden & burgerparticipatie en citizen sciene & wetenschappelijke evaluatie (met Vias institute). Dit alles met als resultaat: de concrete verwezenlijking van een veilige oversteekplaats op het terrein!