Create awareness

The ultimate road safety problems addressed by the LEARN! project are the road deaths and injuries among children, with the project’s aim to address this problem through improving traffic safety and mobility education in Europe. The LEARN! project contributes to addressing this road safety problem by focusing on the challenges faced by road safety education professionals. During the first European Traffic Education Seminar in 2017, the attending professionals identified several challenges. Firstly, as also confirmed in the LEARN! Status Report, there are vast differences in the quality as well as quantity of the road safety education received by children across Europe, both in terms of differences between countries and between levels of education. Secondly, the lack of a common European terminology and methodology for educational activities on road safety, which was a barrier to learn from, compare and discuss educational projects and activities from different parts of Europe. Thirdly, the lack of a European platform where experts and professionals could exchange, share and learn about best practices related to the improvement and implementation of road safety education, innovative and effective educational projects, as well as discuss common challenges with colleagues from across Europe. Starting in 2018, the LEARN! project addresses those challenges through the activities mentioned in point 4.1. Moreover, it has addressed and keeps addressing additional challenges that have been identified over the years, including specific problems that experts from across Europe identified as common when implementing road safety education in schools, as well as ‘thematic’ challenges (e.g. synergizing with sustainable mobility education).

The key objective is to improve the safety of learner drivers and provide a safe driving environment in which learners can practice safe driving skills. In primary research undertaken in 2018, 31% of Advanced Driving Instructors (ADIs) surveyed agreed that the Essential Driver Training programme (EDT) in Ireland did not provide a safe driving environment for learner drivers. Although it is illegal, driving unaccompanied is regularly done by a large percentage of learner drivers. As part of Phase 1 of the Road Safety Strategy (RSS) 2021-2024 a goal has been set to eliminate unaccompanied driving in Ireland by Q4 2024. The Behaviours and Attitudes Survey (2019) found 39% of learner drivers drive unaccompanied. In 2022, 5,929 learner drivers received penalty points for driving unaccompanied.

Ireland has a population of 5.5 million people, on average per year we have 11 fatalities and 45 serious injuries from road collisions with drivers pre-test (2007-2021 data). 80% of fatal collisions involved learner drivers who were driving unsupervised, while 75% of serious injury collisions involved unsupervised learner drivers. We know from research undertaken that collisions involving learner drivers reduce by 80% whilst accompanied. No one should die while learning to drive.

In the Netherlands cycling is the most important way of daily transportation. Sadly, over the past 10 years the amount of bicycle casualties in the Netherlands has increased by 40%, which is expected to increase even more by the popularity of the E-bike. In 2023, 71.000 cyclists were treated in hospitals (60% of all traffic casualties) with 12.500 having traumatic brain injury (16%). Traumatic brain injury often leads to permanent disability as neurons have no or just little recovery potential. A very simple and effective intervention is the voluntary promotion of bicycle helmet with estimated reduction of death 70% and brain injury by 60%. In Denmark, voluntary promotion of bicycle helmets has been very effective in reducing the amount of casualties, especially in children. When we started in 2022 with the first National Day of the bicycle helmet only 2% of the Dutch cyclists were wearing helmets.

The main road safety challenge was enforcement of the current European & National legislations.
The install of Vision Heroes Lighting Kit enhances the rear of an LCV (trailers with drop sides or pick up units with drop sides) it greatly improves the presence of units parked with the Original equipped (O/E) rear lamps lit* and the rear doors open to 90’.
This includes rear taillights, Turn Signal & Hazzard’s which are all incorporated within the O/E Lamps.

From the first of September 2022, MKIF Magyar Koncessziós Infrastruktursa Fejlsztó Zrt took over the operation, maintenance and development of 1,237 km of existing Hungarian expressways.

When analyzing the accidents recorded by our traffic surveillance cameras on domestic expressways, we noticed that it is important to draw attention to traffic safety in our communication (keeping a following distance, observing the speed limit near work areas, protecting our colleagues, early education of children/young adults in safe traffic) and traffic -culture (littering, driving in an egoistic style that endangers others, early education of children/young adults on responsible driving).

In Vienna most parents are afraid to cycle with their kids on the streets because of the lack of proper and continuous infrastructure for bikes. This degenerates the ability of children in Vienna generally reaching an all time low of 17% of children taking a biking license and having over 50% of them fail in the exam due to lack of skill and practical knowledge about road behavior. This further decreases the biking competency of children in secondary school as they don’t have any motivation whatsoever to actually learn biking at a later age. With only 20 km per year of safe biking infrastructure generated and a need for over 300km this creates a gap of centuries while parents wait for safe infrastructure during which biking competencies further deteriorate. the bikebus (Bicibus) provides a method to engage children at the right age to motivate them for biking and educates parents by practicing and by positive example to actually provide a learning opportunity to children, when they actually are prone to learn biking seriously (5-10) This prepares their technical skills so they are ready, when their actual physiology is ready to safely travel through urban traffic alone even without safe infrastructure yet in place.

We are addressing road safety for motorcyclists safety and innovative, pragmatic infrastructure solutions, that are working and can be applied on the roads, mainly for pro-active approach, and as well as active (passive safe).

Main challanges are to provide Self-Explaining road design around Schools and School areas and where Children walk to School. therefore drivers tend to slow down and become more attentive in traffic, also maximun speeds (Vmax) are much lower.
Consequently Children are more safe going to School and around School areas, drivers drives more safe and with that walkability and using of sustainable transport (public, bikes...) increased.

The main road safety challenge that was tackled in this initiative is safety of the pedestrians and drivers on the main street of Põlva. The daily traffic volume on this road segment is high, with approximately 5000 vehicles, including trucks, passing through it every day. Simultaneously, high number of pedestrians use the same road daily to get to work or school. From a traffic safety perspective, this road segment is challenging – the hilly and winding road can distract drivers from speed limits, and the increased prevalence of light vehicles (bicycles, scooters etc) further amplifies the danger of this situation.
Smart Road is a vision of the future street, where all road users are equally preferred, and the emphasis is no longer solely on cars. Smart Road is designed to encourage drivers to objectively consider their traffic behaviour and to pay more attention to vulnerable road users. At the same time, the creators of Smart Road understand that vulnerable road users are indeed more difficult to notice, and effective solutions must be provided to assist drivers in focusing their attention on them.

Drivers encounter dangerous situations on the roads daily, arising from aggressive driving behavior. The project DriveArse (Czech: Nenechte se rozladit - Řitiči) indirectly built upon findings from the project Aggression Kills (Agresivita zabíjí by ČAP, BESIP) and systematically used them to create a positive solution in situations where a road user is confronted with aggression behind the wheel.

Previous research (Aggression Kills, ČAP, BESIP) indicate that aggressive driving causes up to 40% of fatal traffic accidents. Aggressive driving is dangerous not only for the drivers themselves but also for those around them. 7 out of 10 drivers admit that they are provoked into aggressive driving and change their own driving style. This is linked to the belief of 88% of Czech drivers in the increasing aggression behind the wheel. Almost 60% of drivers under 30 sometimes intentionally do not maintain a safe distance from the vehicle in front of them, and 20% of them purposely speed up when another car is trying to overtake them. At the same time, 87% of drivers are motivated by the considerate driving of others.

In the case of aggression behind the wheel, the current legislative support in the Czech Republic is rather general and does not contain precise definitions of aggressive behavior behind the wheel, its specific manifestations, or the exact penalties that may be imposed. The DriveArse campaign was therefore carried out together with the efforts of Platforma VIZE 0 for legislative changes, using experiences from selected EU countries where legislation defines what precisely aggression is and imposes specific sanctions.

This project comes up with a positive attitude and wit as a tool to deal with unpleasant situations on the road, while also functioning as a creative research. It presents manifestations of aggression through caricatures of aggressive drivers with creative names. In this way, it helps road users to recognise and name aggressive drivers, as well as not to be provoked by such aggressive drivers and to handle the situation with humour (for example with a rhyme or a funny remark).