Seniors

In the Netherlands cycling is the most important way of daily transportation. Sadly, over the past 10 years the amount of bicycle casualties in the Netherlands has increased by 40%, which is expected to increase even more by the popularity of the E-bike. In 2023, 71.000 cyclists were treated in hospitals (60% of all traffic casualties) with 12.500 having traumatic brain injury (16%). Traumatic brain injury often leads to permanent disability as neurons have no or just little recovery potential. A very simple and effective intervention is the voluntary promotion of bicycle helmet with estimated reduction of death 70% and brain injury by 60%. In Denmark, voluntary promotion of bicycle helmets has been very effective in reducing the amount of casualties, especially in children. When we started in 2022 with the first National Day of the bicycle helmet only 2% of the Dutch cyclists were wearing helmets.

From the first of September 2022, MKIF Magyar Koncessziós Infrastruktursa Fejlsztó Zrt took over the operation, maintenance and development of 1,237 km of existing Hungarian expressways.

When analyzing the accidents recorded by our traffic surveillance cameras on domestic expressways, we noticed that it is important to draw attention to traffic safety in our communication (keeping a following distance, observing the speed limit near work areas, protecting our colleagues, early education of children/young adults in safe traffic) and traffic -culture (littering, driving in an egoistic style that endangers others, early education of children/young adults on responsible driving).

Drivers encounter dangerous situations on the roads daily, arising from aggressive driving behavior. The project DriveArse (Czech: Nenechte se rozladit - Řitiči) indirectly built upon findings from the project Aggression Kills (Agresivita zabíjí by ČAP, BESIP) and systematically used them to create a positive solution in situations where a road user is confronted with aggression behind the wheel.

Previous research (Aggression Kills, ČAP, BESIP) indicate that aggressive driving causes up to 40% of fatal traffic accidents. Aggressive driving is dangerous not only for the drivers themselves but also for those around them. 7 out of 10 drivers admit that they are provoked into aggressive driving and change their own driving style. This is linked to the belief of 88% of Czech drivers in the increasing aggression behind the wheel. Almost 60% of drivers under 30 sometimes intentionally do not maintain a safe distance from the vehicle in front of them, and 20% of them purposely speed up when another car is trying to overtake them. At the same time, 87% of drivers are motivated by the considerate driving of others.

In the case of aggression behind the wheel, the current legislative support in the Czech Republic is rather general and does not contain precise definitions of aggressive behavior behind the wheel, its specific manifestations, or the exact penalties that may be imposed. The DriveArse campaign was therefore carried out together with the efforts of Platforma VIZE 0 for legislative changes, using experiences from selected EU countries where legislation defines what precisely aggression is and imposes specific sanctions.

This project comes up with a positive attitude and wit as a tool to deal with unpleasant situations on the road, while also functioning as a creative research. It presents manifestations of aggression through caricatures of aggressive drivers with creative names. In this way, it helps road users to recognise and name aggressive drivers, as well as not to be provoked by such aggressive drivers and to handle the situation with humour (for example with a rhyme or a funny remark).

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.

Si è creato un percorso protetto per i pedoni ed i ciclisti che collega il centro città alla periferia dove ci sono le scuole e gli impianti sportivi.
Il percorso è stato realizzato seguendo la normativa e permettendo agli utenti deboli della strada di potersi spostare in sicurezza.
Prima della creazione del percorso gli utenti deboli della strada dovevano percorrere il percorso utilizzando marciapiedi dissestati, attraversare incroci pericolosi. In questo modo, adesso, possono recarsi a scuole, ai centri sportivi o presso le loro residenze in maniera sicura.

DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.