Educational staff

El desafío es implementar una iniciativa que permite mejorar y poner en práctica acciones que reduzcan los enclaves de concentración de accidentes, recogiendo el propósito de “Avanzar juntos hacia una movilidad segura”, compartiendo y comprometiéndonos a conseguir unos objetivos, desarrollando unas actividades que permite abordar con éxito el problema de la seguridad vial urbana en la Ciudad de Madrid, la segunda Ciudad Europea con mayor población.

"It is mathematically impossible to drive with the idea of maintaining a safe distance and not causing traffic jams". We need to shift to the paradigm of "maintaining inertia," not distance. And how do we teach this? With a video game! (traffic simulator) In smartphone, in Tablet, in Laptop, in PC...

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

According to statistics, road accidents are the leading cause of death for young people, especially in the 18-24 age group. This is a good reason to raise awareness and to leverage the young population.
Many young people and young adults represent an interesting target for awareness campaigns. Not only can they help spreading awareness in society right now, but they are also highly exposed to road risks. Moreover, when properly addressed, younger people are open to learn and to change behaviour.
Motorways, Italian Police and City Authorities decided to reach out to young people by creating a project aimed at road safety culture.
The main goal is to widespread safety culture directly to students and young adults. It is also the opportunity to mobilize a huge number of national, regional and local stakeholders.
Impact and scale: The core of the initiative is made out of 40 events in 6 regions and 20 towns. Organizers expect to reach 10.000 to 20.000 people, ideally 15.000. It’s not just an easy tour of lectures in schools. Strategies for medium/long term engagement are put into practice. A concrete assessment of results is being made.

A staggering 1 in 4 road deaths in Ireland in 2023 and 2024 involved young people aged between 16 and 25 years old (RSA, 2023 & 2024). This initiative works with young people to raise their awareness and their understanding of road safety, whilst providing these students with the opportunity to use their own voices to communicate to their peers through reimagining of road safety marketing campaigns.

This initiative works with young people at a crucial stage in their lives- as they become eligible to drive. In 2025, this initiative engaged over 1000 young people, who were early stage, new or learner drivers. This initiative acknowledges that this cohort of young people are most vulnerable on our roads and are not as receptive to the standard marketing around road safety to date.

In an attempt to reduce this disconnect, we are working with 18 to 25 year old students to use their own experience of road safety, and their marketing skills to relate best to their peers through highly curated, highly targeted marketing campaigns.

The SWARCO Lighthouse Project Young Mobility Ambassadors Program was launched in Austria in January 2024 with the aim to become a long-term project with a positive impact on society, focusing on the most vulnerable group in traffic - young people aged 14 to 19. According to statistics, distraction and risk-taking are the main causes of accidents among this group. With this project, we want to motivate young people to actively think about how they can move intelligently and safely in our rapidly changing world of mobility. The project consists of 3 pillars: Road Safety Survey, SWARCO Award and Educational Materials.

Austria continues to be an absolute negative example when it comes to speeding offences. The effects of speeding and excessive speed on road safety can be clearly seen in the accident statistics: Inappropriate speed was the main cause of more than a quarter of all fatal accidents between 2017 and 2021. Particularly high speeding offences have an enormous impact on the risk of accidents and the severity of injuries. Speeding drivers are convinced that they have their car under control even at high speeds.