Educational staff

With this project, we contribute to the development of courses by offering standardized, consistent quality for various risk groups.
To provide substantive expertise through a new technical solution. This solution simplifies the explanation of complex traffic risks.

Road safety awareness comes at a very late age, usually when studying for the driving license. We sought to impact at an earlier age of development, when children are still learning and molding basic and essential values ​​for life.
Through this initiative, we allow kids to explore and reflect on key values like safety, care for the environment and respect for others.
All in all, they will probably be future drivers.

According to the data from the European Commission, in 2023 Bulgaria is ranked first in casualties in the Road safety statistics in the EU. In previous years we were second after Romania, which shows that an already bad situation is getting worse.

Over the last 20 years, almost 20,000 people have died and more than 220,000 have been injured, which worsens the demographic problems facing Bulgaria, which ranks first also in the world in terms of population decline!

It is self-evident that road accidents can never be fully eliminated. As normal people and drivers, we accept them as inevitability when they happen due to unforeseeable factors such as infrastructure deficiencies, drivers’ sudden health issue, a person unexpectedly jumping out onto the road, etc.
However, we cannot accept that for decades Bulgarian children and young people have been brutally executed by drivers under the influence of alcohol or drugs, by ones driving over the speed limit and by such driving with blatant disregard for the law and the safety of self and others! Most of them are habitual offenders who have previously committed dozens or even hundreds of traffic violations and even accidents without being sanctioned at all! If they had been held accountable by the law, our children, grandchildren, brothers, sisters and cousins would not have been killed! Even after the road killings, such people often receive either suspended sentences or minimal actual imprisonment and then they continue with their criminal behaviour! These kind of sentences are pronounced for tragic accidents in which between 1 and 6 children and young people are killed!

In the Maritime Neighbourhoud of Molenbeek, we identified multiple road safety barriers that disproportionately affect children and women. Many vulnerable residents, especially children, do not have access to a bike or a safe space to ride, making it difficult to learn and practice cycling. Public space is often dominated by car traffic, and children are rarely given the opportunity to move independently and safely. Additionally, many women never learned to ride a bicycle or have lost confidence due to long-term disuse and fears around traffic. A lack of infrastructure, awareness, and cycling culture further limits active mobility. Through Openstreets, we tackled these challenges by creating car-free zones, offering safe spaces for learning, practicing, and enjoying cycling. We provided access to bikes, organized lessons for women and children, and ensured on-site bike repair services. This comprehensive approach helped remove practical, cultural, and emotional barriers to cycling. In doing so, we promoted cycling as a safe, accessible, and empowering mode of transport and helped shift perceptions of who “belongs” on the road.

While road safety efforts often focus on prevention and driver behavior, a critical yet under-recognized issue is the post-accident condition of roadways. Hazardous residues such as oil, fuel, and vehicle debris left after a traffic incident significantly increase the risk of secondary accidents, especially in urban environments with high traffic flow or during adverse weather conditions.

It is estimated that up to 7% of road accidents are directly caused by solid or liquid waste remaining on the roadway following previous incidents. Despite this, post-accident cleaning is frequently inconsistent, delayed, or not conducted in accordance with environmental regulations.

Our initiative addresses this gap by offering a nationwide, 24/7 emergency intervention service focused on restoring road safety and environmental conditions after accidents. Activated by Civil Protection or law enforcement, our patented equipment and trained teams clean, decontaminate, and report damage with full traceability. We also georeference each intervention, helping municipalities identify accident hotspots and improve their prevention strategies.

By acting immediately after incidents, we not only reduce accident recurrence but also promote environmental compliance, public safety, and operational efficiency. Our service transforms a reactive task into a strategic road safety solution.

Alcohol-related accidents are one of the most preventable yet persistent causes of road fatalities. In Europe, they represent a significant share of traffic deaths, especially in nightlife settings such as bars, clubs, festivals, and sports events. These are environments where individuals often underestimate their level of intoxication and decide to drive without assessing their fitness. Most of these venues lack accessible and non-stigmatizing tools to help individuals evaluate their condition before driving. Traditional campaigns are costly and not scalable, leaving a gap in continuous on-site prevention. Fline addresses this challenge with the FlineBox, an interactive, self-service breathalyzer designed for high-risk environments. It enables real-time testing, encourages behavioral change, and collects anonymized data to support targeted public safety strategies. This initiative offers a scalable and sustainable solution to bridge the gap between awareness and action, directly reducing risk where it occurs.

Veilig Over is een initiatief dat ernaar streeft voetgangers veilig te laten oversteken en dat bovendien iedereen toestaat om ook zélf aan te duiden waar er nood is aan een veilige oversteekplaats, via een onlineplatform veiligover.be. Samen oversteken veilig maken, dat is de ambitie van ‘Veilig Over’. Dit doen we met een unieke samenwerking met lokale en regionale overheden & burgerparticipatie en citizen sciene & wetenschappelijke evaluatie (met Vias institute). Dit alles met als resultaat: de concrete verwezenlijking van een veilige oversteekplaats op het terrein!

As an insurance company we know that the safer our roads are, the fewer accidents we will have. We also know that children are the best audience in order to ensure that bad road usage habits will change in the years to come.

Road safety is a major issue in the EU, taking into consideration Vision Zero and all the proposals towards reducing fatalities and serious injuries. At the same time, the crosswalks outside schools all around Greece are faded or even invisible. While we talk to the children about safety, we have no means to safeguard their most regular trip, to and from their school, and lack the practical prompt to show them how they can walk safely in the urban environment.

At Hella Direct we care, beyond insurance, about safety, and acknowledge that both infrastructure and road safety education do not rise up to current needs and expectations, we decided to act.

Thus we launched the Safe Roads project. With our expert crew, we go wherever we are needed all around Greece. Always in cooperation with the municipalities and schools, we paint faded crossings. That's how we're changing insurance for good.

In Tunisia, over 200 children under 14 tragically died in road crashes between 2022 and 2024, most as pedestrians near schools. Excessive speed remains a key factor. ASR is prioritizing the implementation of 30 km/h zones to reduce fatalities and improve safety. To support this, ASR is advocating for a review of the current speed limit decree and upgrading infrastructure around two pilot schools. These efforts aim to protect children through legal reform, awareness, and safer road environments near educational establishments.

Una delle sfide principali riguarda una cultura radicata che privilegia l'uso dell'automobile, scoraggiando l'adozione di mezzi pubblici e di trasporti alternativi. Questo comportamento si riflette in un mancato rispetto delle normative del codice della strada. Inoltre, c'è una scarsa attenzione verso la protezione degli utenti più vulnerabili, come pedoni e ciclisti. Questo atteggiamento compromette la vivibilità della città, che viene vissuta più come un luogo di transito che come uno spazio di incontro e socializzazione.