Italy

The safety inspections conducted over time on incident-prone areas and the analyses carried out on accident cases through the SISS (Incident Information and Analysis System) present at the Road Safety Competence Center of Rome Capital have allowed for the identification of multiple concurrent elements that can lead to accidents, such as (indicative and non-exhaustive list):
Excessive speed relative to the road's horizontal and vertical characteristics and its context;
Driver distraction due to the use of electronic devices;
Failure to comply with road traffic rules and regulations;
Failure to comply with visibility triangle requirements or minimum safe stopping distances;
Failure to use pedestrian crossings;
Failure to obey traffic signals, either due to a lack of feedback from the signaling system (pedestrian call buttons) or excessively long signal times;
Pedestrian crossings in areas with limited visibility;
Overlap of conflicting functions in the same spaces;
Scooters or bicycles being ridden in pedestrian areas or on sidewalks;
Illegal parking at intersections, on pedestrian crossings, near waste containers, or double parking;

According to statistics, road accidents are the leading cause of death for young people, especially in the 18-24 age group. This is a good reason to raise awareness and to leverage the young population.
Many young people and young adults represent an interesting target for awareness campaigns. Not only can they help spreading awareness in society right now, but they are also highly exposed to road risks. Moreover, when properly addressed, younger people are open to learn and to change behaviour.
Motorways, Italian Police and City Authorities decided to reach out to young people by creating a project aimed at road safety culture.
The main goal is to widespread safety culture directly to students and young adults. It is also the opportunity to mobilize a huge number of national, regional and local stakeholders.
Impact and scale: The core of the initiative is made out of 40 events in 6 regions and 20 towns. Organizers expect to reach 10.000 to 20.000 people, ideally 15.000. It’s not just an easy tour of lectures in schools. Strategies for medium/long term engagement are put into practice. A concrete assessment of results is being made.

Si è creato un percorso protetto per i pedoni ed i ciclisti che collega il centro città alla periferia dove ci sono le scuole e gli impianti sportivi.
Il percorso è stato realizzato seguendo la normativa e permettendo agli utenti deboli della strada di potersi spostare in sicurezza.
Prima della creazione del percorso gli utenti deboli della strada dovevano percorrere il percorso utilizzando marciapiedi dissestati, attraversare incroci pericolosi. In questo modo, adesso, possono recarsi a scuole, ai centri sportivi o presso le loro residenze in maniera sicura.

DEKRA Italia, as a leading road safety company, faces several challenges and problems to raise awareness of the issue and reduce the number of accidents and deaths. One of the main ones is the increasing presence of driving distractions, such as cell phone use or lack of attention to the road due to fatigue or stress.
Our daily commitment is to raise awareness about the consequences of these bad habits and to promote responsible driving behavior.

In Italy in particular in the last year, there is a high number of road accidents especially among the younger generations: in this sense, our Mission is to raise awareness on proper road education among the youngest, but also aiming to include all age groups in order to change their cultural asset, values and habits in order to support the growth of a generation of future drivers inspired by safety and sustainability. By 'playing' from an early age with road safety and proactively exercising young people on the golden rules of safe driving, we are sure to contribute to future drivers being ready for the challenges on safety and sustainability of the cities of the future, between micro- and macro-mobility.

We have created a School for Motorcyclists called GSSS in 2005 to avoid head-on accidents occurring mostly in our wonderful Mountain contests. We have implemented a precise Method base on theoretical + practical lessons. We implemented a complete learning path that leads Students from basic teachings to advanced learnings.

Awareness actions to promote safer roads and sustainable mobility. Transforming our concept of mobility from a mobility based in fuel consumption transportation to a green and ecological mobility.
Awareness actions for all 17 2030 goals, particularly for the goal 3 (good health and wellbeing), 11 (sustainable cities and communities) and 13 (climate actions). These goals will help to reduce the number of car crashes and victims.