If you work together with external partners, list the most important partners and briefly describe their role.
Our initiative involved two partners: The Irish Police - An Garda Siochana. The Garda Siochana carried out roadside checks around the country during our campaign and advised the public on tyre safety using an educational leaflet we provided. The Road Safety Authority - also participated in the roadside checks by deploying their road safety experts to assist the police at the checks. They also took pictures at checkpoints of any defective tyres which were circulated on social media to promote awareness.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
Tyre Safety Day was a designated day during a full Road Safety Week. This allowed us to run the campaign the week prior to and during Road Safety Week. Prior to Road Safety Week: A national Radio Advert to alert the public to check their tyres in advance of Road Safety Week. Press Release to all local media to advise of Tyre Safety Message. Road Safety Week: A joint Press Release was issued to launch Tyre Safety Day with ITIA RSA and Gards. A Roadside Awareness Campaign was carried out throughout the country where checkpoints were set up by the Gards and supported by RSA technicians who provided guidance to road users on tyre safety. This was supported by an education leaflet. A Joint video with ITIA -Gards - RSA was created and published on social media. It also accompanied the Press Release Safety leaflet to hand out roadside. Communications for Tyre retailers: To ensure that tyre retailers around the country could promote the tyre safety message ITIA provided retailers with support materials as follows: A Communications and Marketing Handbook, Tyre Safe Poster for Retailers to display, Supermarket Trolley Keys as giveaways, Tyre Safe Leaflet for retailers to distribute to customers, Retailer Social Media Graphics to allow them to post, Competition ideas were provided to Retailers. Social Media Campaign: An extensive campaign was initiated with Social media posts on Facebook and Twitter. Paid advertising Posts drove traffic to a directory of experts so consumers could locate an expert near them for a free tyre check. A Facebook competition asked the public a question in relation to tread depth and the winner was given a voucher towards their next set of tyres.