Policy makers

Vulnerable road users (VRUs), including pedestrians and cyclists face several significant road safety challenges, especially at the intersections and crosswalks. Poorly designed or marked crosswalks, inappropriate traffic light planning and lack of pedestrian priority measures contribute to higher risks. More particularly, many intersections do not give sufficient priority to pedestrian or cyclists. Short crossing times, lack of adequate pedestrian requests, lack of dedicated pedestrian phases, lack of information providing to the VRUs, and insufficient waiting areas at intersections increase the risk of accidents and put in jeopardy the safe crossing of the intersection. Examining the accidents in intersections has revealed that one of the situations with high accident risk is when a vehicle is performing a right turn at the intersection while a cyclist or pedestrian is crossing the road straight and is at the blind spot of the driver.
Furthermore, the approaching and crossing of an intersection by an emergency vehicle using only the alarm is a critical safety situation for different groups of road users. Firstly, emergency vehicles are facing critical and dangerous situations while getting to the emergency scene time, since drivers do not react immediately to make space and in front of red traffic lights, many drivers wait for "green" instead of carefully crossing the stop line and making room for it. In addition, the vulnerable road users could also be exposed to danger in this scenario. For example, a pedestrian may not be paying attention and hear the alarm too late or it could be a hearing impaired person.

"It is mathematically impossible to drive with the idea of maintaining a safe distance and not causing traffic jams". We need to shift to the paradigm of "maintaining inertia," not distance. And how do we teach this? With a video game! (traffic simulator) In smartphone, in Tablet, in Laptop, in PC...

Road safety is crucial for protecting lives, enhancing economic stability, and improving the quality of life. The global economic impact of road accidents is $1.8Tr or 10-12% of global GDPR. In Europe alone, it is estimated to be €280Bn or 2% of EU GDP. The other side of road accidents is that 1.19M people died on our roads in 2021.
The increasing volume of vehicles and complexity of road networks require innovative solutions to improve efficiency of road traffic management and road safety. The use of advanced data analytics and deep data fusion transform road traffic management through empowering road traffic authorities to make timely accurate and data-driven decisions.

By analysing historical and real- time data from the road and arterials, our advanced data analytics solution deliveries 100% road monitoring coverage, identifies high-risk areas and predict accident-prone situations, allowing traffic authorities to implement pre-emptive measures, such as adjusting traffic signal timings, optimizing traffic flow, or providing timely warnings to road users. This data driven approach significantly reduces the number of road accidents and enhances overall road safety.

Since our inception in 2017, we have identified major road safety challenges faced by cyclists, primarily related to unsafe overtaking practices. This is a crucial problem, with the number of cyclists steadily increasing each year and many people, particularly in remote areas, relying on cycling for their daily activities. In 2023 alone, eleven cyclists tragically lost their lives in road accidents in Lithuania, an increase from five deaths the year before. In response to these alarming trends, we launched a public campaign targeting both the general public and public authorities. The aim of this campaign is to approve and implement a new road sign that mandates vehicles maintain a safe overtaking distance of at least 1.5 meters from cyclists. This sign, commonly used in many other countries, would be a first for Lithuania.
In collaboration with local authorities, we successfully erected eight such signs in various locations across Lithuania in 2023-2024, largely using our charity funds for this purpose. Our ongoing efforts are now focused on achieving nationwide adoption of this sign, particularly in areas identified as high-risk for cyclists. By doing so, we aim to significantly enhance road safety for cyclists throughout the country.

Low driving skills after completing driving school and driving exams. Weak evaluation on examine driving tests. Seasonal challenges, where after a winter period, when one starts to drive motorcycles again, the mind knows but body and muscular memory has forgotten vital survival skills. Motorcycle drivers tend to find themselves in an unexpected situations, where they do not know or do not remember how to survive sudden traffic situations. Especially at higher speeds.

According to statistics, road accidents are the leading cause of death for young people, especially in the 18-24 age group. This is a good reason to raise awareness and to leverage the young population.
Many young people and young adults represent an interesting target for awareness campaigns. Not only can they help spreading awareness in society right now, but they are also highly exposed to road risks. Moreover, when properly addressed, younger people are open to learn and to change behaviour.
Motorways, Italian Police and City Authorities decided to reach out to young people by creating a project aimed at road safety culture.
The main goal is to widespread safety culture directly to students and young adults. It is also the opportunity to mobilize a huge number of national, regional and local stakeholders.
Impact and scale: The core of the initiative is made out of 40 events in 6 regions and 20 towns. Organizers expect to reach 10.000 to 20.000 people, ideally 15.000. It’s not just an easy tour of lectures in schools. Strategies for medium/long term engagement are put into practice. A concrete assessment of results is being made.

We are tasking university marketing students to reimagine how road safety is marketed across the country. This is a very difficult task as we have found that a lot of the current marketing campaigns simply do not resonate with the target audience of 18 to 25 year olds. What this project has done is get them to focus on what is currently out there and to come up with new ways to connect with the audience in an effective marketing campaign.

Motorcycle crashes are different. They follow different patterns to any other mode. They have different reasons, and they are by far more difficult to address. Motorcycle riders are considered vulnerable road users, and even those who wear good protective clothing are much more exposed to risk than road users in a protective cage or moving at lower speeds. Fatalities among motorcycle users are decreasing, but at a slower rate and with a lag when compared to car drivers. Hence, their share within total traffic fatalities has increased in recent years (currently at 16% in Europe).

Motorcycles are an important solution to urban congestion, they are environmentally friendly compared to cars carrying just one person, and they are an important economic factor for tourism.

Measures in the area of education are important and can be effective but would take decades to develop their full potential. Technological measures such as ABS are very effective but are slow to penetrate the market. It is particularly difficult to convince riders to use protective equipment. In contrast, infrastructural measures offer an opportunity for immediate impact.