Lithuania

The Tarandė Street reconstruction project was developed to address several significant road safety challenges in a rapidly growing residential area of Vilnius. Increasing traffic volumes, combined with insufficient infrastructure for pedestrians and cyclists, created safety risks for vulnerable road users and reduced the attractiveness of active mobility options.
Prior to the project, pedestrian and cycling connections were fragmented, and road users frequently shared space with motor vehicles. The lack of continuous and dedicated infrastructure increased the risk of conflicts between different road users, particularly children, older adults, and people travelling on foot or by bicycle. In addition, traffic speeds and limited visibility in certain areas contributed to an increased risk of road incidents.
The project aimed to improve safety for all road users while prioritising the needs of vulnerable groups. Key objectives included reducing the likelihood and severity of traffic collisions, improving the quality and continuity of pedestrian and cycling routes, enhancing visibility at crossings and intersections, and creating a safer and more accessible public space.
Through the development of new pedestrian and cycling infrastructure, safer street design solutions, and improved connectivity with residential areas and public transport, the project promotes safer travel, encourages sustainable mobility choices, and supports the creation of a more people-centred urban environment. The project contributes to Vilnius City's long-term vision of achieving safer, more inclusive, and more sustainable streets for all.

RoadmasterVR specializes in integrating new drivers into large commercial fleets and assessment companies. This is especially critical as a high volume of drivers transition to the EU from third countries like India, Brazil, and the Philippines, frequently facing a steep learning curve regarding EU regulations and driving culture.

By immersing drivers in realistic scenarios, RoadmasterVR accelerates adaptation to potential on-the-road challenges, ensuring a faster, safer, and more environmentally conscious integration process.

Data from five distinct focus groups proves the platform's real-world impact: drivers trained using RoadmasterVR experienced 18.4% fewer accidents over the same timespan compared to those who did not. Depending on fleet size, this reduction not only makes public roads significantly safer but also yields substantial corporate cost savings by drastically lowering insurance premiums and vehicle downtime.

The main road safety challenge that was addressed by the project is driving under the influence (DUI) and the impaired judgement and delayed reaction time as consequences. Driving under the influence of alcohol or drugs significantly impairs a driver's cognitive and motor functions, leading to poor decision-making and slower responses to hazards.

ARV-auto battles this challenge by:
o Creating awareness campaigns: Implementing targeted public education campaigns highlighting the dangers of impaired driving and promoting sober alternatives such as designated drivers and ride-sharing.
o Supporting law enforcement: Collaborating with local police on sobriety checkpoints and enhanced DUI patrols, especially during high-risk periods (e.g., weekends, holidays).
o Doing policy advocacy: Supporting stricter DUI laws, including lower blood alcohol content (BAC) limits and the use of ignition interlock devices for repeat offenders.

Program design to solve several road safety challenges for higher school students:

1. Expand Knowledge About Safe Road Traffic Practices
Many students lack formal education on road safety beyond basic traffic rules.
• Providing comprehensive road safety theory, including updated traffic laws, defensive driving techniques, and situational awareness.
• Teaching risk assessment skills, such as identifying potential hazards and understanding the impact of speed, fatigue, and distraction.
• Simulations and case studies that help students understand real-world consequences of unsafe driving behaviors.
2. To develop knowledge about the safety and use of micromobility vehicles.
Promote the correct use of bicycles, e-scooters and other micromobility vehicles as an alternative to promote green mobility culture.
• Offering specific modules on micromobility, covering legal regulations, safe riding practices, and correct equipment use (e.g., helmets, lights).
• Demonstrating shared space etiquette, including how to safely interact with pedestrians, cars, and other micromobility users.
• Promoting vehicle maintenance awareness, like checking brakes, battery levels, and tire conditions.
3. Road safety awareness, road culture and sense of responsibility.
Road safety is not only about knowledge and traffic roles, but also about attitudes and behaviors.
• Workshops on respectful and ethical driving, emphasizing patience, empathy, and mutual respect among all road users.
• Addressing aggressive driving behaviors, such as road rage, tailgating, and inappropriate honking.
• Fostering civic responsibility, encouraging students to act as positive role models and promote safe practices in their communities.

At RoadMaster VR, we focus on solving some of the most pressing road safety challenges in the logistics and transport sector. One of the key problems we address is the lack of real-world readiness among new and inexperienced truck drivers. Traditional training often falls short in preparing drivers for critical, high-risk scenarios - such as low visibility, sudden obstacles, maneuvering, or poor road conditions - without exposing them to actual danger.

Another major issue is the inconsistency in training quality across companies and regions. Our VR-based platform ensures standardized, repeatable, and high-quality training experiences for all drivers, regardless of location or instructor.

We also tackle the challenge of low engagement and knowledge retention in conventional training methods. VR simulations significantly increase driver involvement, attention, and retention of critical safety procedures by allowing them to actively experience and respond to real-world situations.

Finally, by collecting and analyzing performance data, we identify high-risk behaviors early and provide personalized feedback - helping drivers improve faster and more effectively.

In short, RoadMaster VR enhances driver preparedness, reduces risk on the road, and supports transport companies in building a safer, more efficient workforce.

Video about RoadMaster VR - https://www.youtube.com/watch?v=rEd8uxqYoAs

We focus on several key road safety problems related to motorcyclists:

Insufficient real-world riding skills. Many motorcyclists lack the practical skills needed to respond effectively to unexpected or dangerous traffic situations, such as emergency braking, low-speed maneuvering, and obstacle avoidance. These skills are rarely practiced outside of license training.

Overconfidence among riders. Especially for novice or seasonal riders, there is often a dangerous gap between perceived and actual riding ability. This overconfidence can lead to risky decisions on the road.

Lack of safe environments to practice. In Lithuania, there are very few opportunities for riders to improve their control skills in a structured, non-competitive, and safe setting. Without such environments, many riders turn to public roads or unsafe spaces to "practice."

Social pressure and risky riding behavior. Young riders in particular may feel social pressure to show off riding skills or speed on public roads, increasing the risk for themselves and other road users.

Through our activities, motogym.lt provides a safe, engaging space to improve skills, build self-awareness, and promote a safety-first riding culture.

We've developed an app with a safe map for cycling. Routes are made according to quality of infrastructure (user, company gathered and municipalities info), hazards on the road.
Users can report bad infrastructure or good things about it and routes are calculated accordingly.

Since our inception in 2017, we have identified major road safety challenges faced by cyclists, primarily related to unsafe overtaking practices. This is a crucial problem, with the number of cyclists steadily increasing each year and many people, particularly in remote areas, relying on cycling for their daily activities. In 2023 alone, eleven cyclists tragically lost their lives in road accidents in Lithuania, an increase from five deaths the year before. In response to these alarming trends, we launched a public campaign targeting both the general public and public authorities. The aim of this campaign is to approve and implement a new road sign that mandates vehicles maintain a safe overtaking distance of at least 1.5 meters from cyclists. This sign, commonly used in many other countries, would be a first for Lithuania.
In collaboration with local authorities, we successfully erected eight such signs in various locations across Lithuania in 2023-2024, largely using our charity funds for this purpose. Our ongoing efforts are now focused on achieving nationwide adoption of this sign, particularly in areas identified as high-risk for cyclists. By doing so, we aim to significantly enhance road safety for cyclists throughout the country.