Tyre safety campaign - "Tyre Safety Day"
If you work together with external partners, list the most important partners and briefly describe their role.
Our initiative involved two partners: The Irish Police - An Garda Siochana. The Garda Siochana carried out roadside checks around the country during our campaign and advised the public on tyre safety using an educational leaflet we provided. The Road Safety Authority - also participated in the roadside checks by deploying their road safety experts to assist the police at the checks. They also took pictures at checkpoints of any defective tyres which were circulated on social media to promote awareness.
Please briefly explain why your initiative is a good example of improving road safety.
This initiative titled 'Tyre Safety Day' brought together law enforcement, road safety promotion and industry expertise to focus on a particular aspect of vehicle safety in a targeted approach - namely tyre safety. By designating one day within road safety week as 'Tyre Safety Day' the public received a clear message to check their tyres supported by visible activity to reinforce the message. This was also supported by radio advertising , national press release and social media advertising.