Good practices

In onze campagne “Rij drugsvrij” richten we ons op een urgente verkeersveiligheidsuitdaging: het rijden onder invloed van drugs door jongeren. Uit Europese data blijkt dat het drugsgebruik onder jongeren in Nederland relatief hoog is, met vergeleken met andere landen een verhoogd risico op verkeersongevallen. Drugs beïnvloeden namelijk het bewustzijn en de rijvaardigheid, waardoor het risico op ongelukken aanzienlijk toeneemt (Elvik, 2013).

Het onderzoek van TeamAlert uit 2024 wijst uit dat, hoewel de overgrote meerderheid van jongeren autorijden na drugsgebruik afkeurt, een misperceptie heerst binnen vriendengroepen. Ongeveer 3% van de jongeren die drugs gebruiken, rijdt wel eens onder invloed, mede omdat zij denken dat hun omgeving dit gedrag goedkeurt. Deze discrepantie tussen persoonlijke opvattingen en de sociale norm vormt een belangrijke uitdaging voor verkeersveiligheid. Jongeren tussen de 18 en 24 jaar, en met name harddrugsgebruikers, lopen een groter risico omdat zij vaak onervaren zijn in het verkeer.

Het corrigeren van deze mispercepties door het inzetten van effectieve gedragsmechanismen en de juiste kennis is cruciaal. We benadrukken positieve, veilige handelingsalternatieven – zoals het aanwijzen van een nuchtere bestuurder of het plannen van een veilige rit. Zo geven we jongeren de juiste handvaten om zelf de veilige keuze te maken om nuchter te rijden, of een veilige rit naar huis te regelen.

By 2050, the percentage of people over 50 in the European Union will be almost 50% of the total population. According to UN estimates, the average life expectancy will increase from the current 68 to 76 years, and in highly developed countries from 77 to 83 years. This group of road users will therefore grow, which consequently means that the statistical probability of crashes involving a senior will also increase.

According to data from the Motor Transport Institute in Poland, the main problems of Seniors leading to a crash are related to:
• undivided attention,
• incorrect perception of road situations,
• narrowing of the field of vision, poor contrast sensitivity and distance assessment,
• extended time of performing maneuvers, reaction time, eye-hand coordination.

The main causes of road crashes in Poland are:
• among Seniors driving cars - failure to give way at an intersection,
• among Seniors cycling - uncontrolled entry into a part of the roadway not designated for cyclists (pedestrian crossing),
• among Seniors walking - entering the roadway directly in front of an oncoming vehicle (often from behind an obstacle).

The social costs of all road incidents in Poland in 2022 amounted to PLN 52 billion, including the costs of road crashes PLN 37.9 billion and the costs of road collisions PLN 14.1 billion. In 2021, these costs were lower. The share of seniors in the cost statistics accounted for 9% of all road crashes and amounted to PLN 3.4 billion. The lower cost in the case of seniors results from the adopted assumptions regarding productivity and projected life expectancy. However, it should be borne in mind that society is "aging" and the number of seniors will increase. The life expectancy of seniors will also increase. These factors will undoubtedly affect changes in the proportions of the annual costs of road crashes in Poland.

Alcohol-related accidents are one of the most preventable yet persistent causes of road fatalities. In Europe, they represent a significant share of traffic deaths, especially in nightlife settings such as bars, clubs, festivals, and sports events. These are environments where individuals often underestimate their level of intoxication and decide to drive without assessing their fitness. Most of these venues lack accessible and non-stigmatizing tools to help individuals evaluate their condition before driving. Traditional campaigns are costly and not scalable, leaving a gap in continuous on-site prevention. Fline addresses this challenge with the FlineBox, an interactive, self-service breathalyzer designed for high-risk environments. It enables real-time testing, encourages behavioral change, and collects anonymized data to support targeted public safety strategies. This initiative offers a scalable and sustainable solution to bridge the gap between awareness and action, directly reducing risk where it occurs.

Veilig Over is een initiatief dat ernaar streeft voetgangers veilig te laten oversteken en dat bovendien iedereen toestaat om ook zélf aan te duiden waar er nood is aan een veilige oversteekplaats, via een onlineplatform veiligover.be. Samen oversteken veilig maken, dat is de ambitie van ‘Veilig Over’. Dit doen we met een unieke samenwerking met lokale en regionale overheden & burgerparticipatie en citizen sciene & wetenschappelijke evaluatie (met Vias institute). Dit alles met als resultaat: de concrete verwezenlijking van een veilige oversteekplaats op het terrein!

България от години води статистиката на ЕС по брой инциденти и загинали на пътя. Сред основните причини за тази статистика, наред с други, са и поведенческите модели на участниците в движението, които са фокус на Shell България с настоящия проект. Чрез своята образователна инициатива „Отличник на пътя“ компанията адресира този проблем и дава своя принос за промяна в мисленето и културата на безопасността на пътя. Инициативата е насочена към ученици в 1. и 2. клас и има за цел да затвърди техните знания и умения, свързани с пътната безопасност, да въздейства върху тяхното поведение и да ги превърне в коректив на поведението на пътя на техните родители и близки. Доброволците от компанията целят да превърнат децата в „посланици“ на пътната безопасност и чрез тях да достигнат и до родителите им. В основата на проекта е вярването на екипа на Shell България, че и най-малката промяна си заслужава, защото тя ще доведе до спасяване на човешки живот на пътя.
Изборът на този социално-инвестиционен проект е свързан с бизнеса на Shell, който подпомага мобилността и транспорта на стоки и услуги. Целта на компанията е осигуряване на безопасно придвижване по пътищата - на служителите, на нейните бизнес партньори и клиенти и на обществото като цяло и свеждане до нула на броя на инцидентите и пострадалите на пътя.