Good practices

Data collected by the Road Safety Authority showed that there had been a resurgence in drink driving in Ireland. A legacy of historical anti-drink driving advertising had reduced the behaviour, but a new cohort of younger people, who have never been exposed to it, were drinking and driving anew.
The RSA Education Manager was tasked with creating a campaign to help reduce this worrying trend against an audience—younger adult males—who considered themselves invincible and immune to road traffic collisions. No matter how strong the RSA’s messaging, there was still an issue in young males and peer pressure.
The key objective was to reduce the prospect of drink-driving amongst this younger cohort. We wanted to get under the audience’s skin, using a tech-appropriate medium, and make sure they had an experience they would never forget: one that would change how they think and importantly, how they behave.
One of the problems faced by every road safety body is that the consequences of drink driving are abstract to people that have never felt them. It’s hard to imagine losing your licence, ending up in prison, killing someone, or being left with permanent disabilities because most of us have never experienced these things. We can logically understand them, but we don’t feel them. For the first time, using Virtual Reality, we could create a shocking and deeply resonant immersive experience and make these consequences feel real.

FTA Ireland (FTAI) is a not for- profit membership trade association for the Irish freight, passenger, and logistics industries. Established in Ireland in 2010, we are wholly owned and governed by our members and act solely in advancing their best interests. FTAI covers all aspects of private and public freight transport, passenger transport and logistics supply chain, including road, rail, sea, and air. FTAI represents some of the largest freight and passenger operators in Ireland, with more than 25,000 employees and 10,000 commercial vehicles operating between them.
From our establishment, our members have demanded that FTA Ireland develop and implement an industry wide standard that facilitates a path to continuous operational compliance but also provides recognition for commercial fleet operators in the ‘Own Account’ and ‘Haulage’ sectors that meet their minimum legal operational obligations and from that endeavour to achieve sustainable operations through efficient fuel management and continuous professional development.
The TruckSafe standard was developed by industry through a working group for industry to support the recognition of commercial fleet operators that adhere to the minimum legal requirements in the following areas: fatigue, roadworthiness, driver competence, road traffic rules, safe and legal loads, dangerous goods, road haulage operator licensing, professional competence, sustainable operations, contractor and agency management. An objective was to raise the standards of professionalism of commercial heavy goods vehicle fleets, improve road safety standards and provide the recognition for those attaining the standard. this assists a cultural shift to compliant operations that influence procurement practices and has the added benefits of reducing the likelihood of accident and injury on our roads putting the safety of drivers and other road users to the fore. There is also increase regulatory requirements and this standard keeps pace with this through annual reviews and ensures that participants in this annual audit are mandated to keep abreast of the regulatory changes delivering sustained compliance. this in turn has the added benefit that compliance and safety become routine and are inherent in the organisations irrespective of personnel changes. FTA Irelands concentration on encouraging the highest operational compliance and professionalism within our membership through our TruckSafe & VanSafe auditing standards helps our members focus on the long-term sustainability of their business. In attaining sustainability businesses must have the basics right, ability to price services right, manage overheads and operational compliance and to meet legal their obligations. For road transport it is very important that they are road safe and meeting health and safety obligations. All of these add up to key ingredients for sustainable and profitable operations. Getting recognition for this good work has many benefits both for the operator and the industry they represent as it helps raise awareness of standards and good practices and develops more focused procurement practices and improved road safety.

Distraction is the cause of one third of all accidents in Austria. The perennial guiding theme of the Province of Styria / Traffic Department entitled "Keep Eyes Alert on the Road" is directed at all road users and aims to draw attention to the risk of distraction in road traffic.
We, the association GROSSE SCHÜTZEN KLEINE, have now developed special projects for children with the aim:
*to inform children on how important attention or how dangerous distraction can be in road traffic.
*to create awareness that no one can always be one hundred percent attentive.
*to help children to also recognize whether the other road user is attentive and, in an emergency, can prevent an accident with their own attention.

In search of their identity and autonomy, adolescents are often prone to disagreeing with adults and adopted rules of conduct under the pretext that their freedom is restricted. This life stage is characterized by consolidation of mental life, crystallization of attitudes and opinions and particularly by rational mental maturation. The described profile is one of the key reasons for risky behavior in traffic. The consequences are reflected in the statistics of traffic accidents in the Republic of Croatia. Young people from 15 to 24 years of age are one of the most vulnerable group in traffic. In the total number of road fatalities over the decade, adolescents have been involved in 16 - 21,5% and every second that died in car accident did not use a seat belt. All this included the need for continuous education and motivation in order to impose a pattern of responsible behavior in traffic, either as a passenger or driver. In 2016, HAK conceived and launched the project "KLIK - habit of responsible behavior" for adolescents.

Young drivers are among the most dangerous group of road users. On Czech roads, drivers under the age of 24 cause every 10th accident and are responsible for every 6th dead or seriously injured. The most common reason is fast driving. Alcohol and drugs also have a great influence on their accidents. Young motorists often take unnecessary risks, look for adrenaline situations, overestimate their abilities, but they cannot react to danger.