Road Safety Campaign Brings Drink-Driving Consequences to Life Through VR Technology

Initiative details

Road Safety Campaign Brings Drink-Driving Consequences to Life Through VR Technology

Organisation details

Ballina, Co. Mayo

Contact name

Christine Hegarty

Telephone number

087 9143104

Project activities

If you work together with external partners, list the most important partners and briefly describe their role.

The Irish Court Services - the court scene in Consequences was filmed in the Criminal Court of Justice to make the experience as real as possible. Some people would never have seen the inside of a court room. This was the first time filming was permitted inside the court.
An Garda Siochana - we received legal advice from them in terms of enforcement and law. They were also on site at the filming of the crash scene which took place in Ireland to ensure that we were filming everything correctly and also to ensure that the scene was safe for filming.
The Irish Fire Service - we needed their expert help in what their role would be at the scene of a collision.


Please briefly explain why your initiative is a good example of improving road safety.

Experienced through the medium of virtual reality, “Consequences” brings the audience on a shocking journey, one which leads the user to one of two possible, but inevitable conclusions, both of which highlight the scale of tragedy that can befall someone who is foolish enough to get behind the wheel of a car after drinking alcohol.

Employing a 360° video camera technique, “Consequences” thrust the user in to an immersive environment, one unlike anything most would have experienced through the medium before, and one which puts the user front and centre of a devastating journey, one which was created with the intention to linger and last with the user long after they have taken the headset off.

Supporting materials

Consequences VR in use at the National Ploughing Championships in 2019
RSA Interactive Shuttle which travels nationwide with VR on board
VR being used on Shuttle at event in Co. Meath in May 2022
This is our lock up promoting Consequences.