La Sécurité Routière has launched a new campaign featuring children imitating their parents' bad habits. It's a reminder to adults that children look up to them and that they should behave accordingly, even at the wheel. It's also a way of showing them how ridiculous their inappropriate and often dangerous behaviour at the wheel can be.
La Sécurité Routière distributed the campaign on its social media channels, as well as in cinemas and on television.
The humour and relevance of the campaign have not failed to provoke numerous reactions and shares.