Safe Drive Stay Alive (SDSA) 2025
Most young people are killed or seriously injured in road crashes so the question is: how do we hit home that risk-taking driving is a fool’s game?
United Kingdom
Livia Award for Professionalism and Service to Justice
George and Giulietta Galli-Atkinson held the 27th Livia Award for Professionalism and Service to Justice at a ceremony at New Scotland Yard, Westminster on 12 November.
Livia was killed in Enfield in 1998 by a driver who mounted the pavement as she walked to ballet class. Impressed by the professional service offered by their investigation team, they decided to commemorate their daughter by establishing an award to highlight the work of fatal and serious collision investigators and Family Liaison Officers (FLOs), to encourage best practice.
Thursday, May 29, 2025
TyreSafe is addressing the critical issue of tyre-related road casualties by equipping all road users with the knowledge to identify and act on poorly maintained or illegal tyres. Our mission follows the Safe System approach, recognising human error and injury tolerances, and aims to eliminate harm through education, engineering, and enforcement. TyreSafe’s focus is on reducing incidents caused by poor tyre maintenance, illegal tread depth, under-inflation, and other defects. Research consistently shows tyres are one of the most neglected safety components. Data from our 2023 Tread Depth Survey revealed over 6 million tyres are replaced annually when already illegal. A 2022 post-collision investigation revealed that 81% of vehicles involved in incidents had tyre defects. Despite this, under-reporting in Police collisions data, Stats19, limits national awareness. TyreSafe’s campaigns, research and stakeholder engagement address this knowledge gap. We work with government, emergency services, tyre industry and other road safety groups to increase understanding and action. TyreSafe’s vision is zero harm from tyre defects on UK roads. By raising awareness, influencing behaviour and advocating for better data and enforcement, we aim to instil long-term change and reduce preventable tyre-related collisions and casualties.
Wednesday, May 28, 2025
Occupational Road Risk, also known as Work Related Road Risk (WRRR), is the risk that an employee may be involved in a collision while driving for work, causing harm to themselves and others. As a minimum, 1/3 of injury collisions every year in the UK involves at least one person driving for work, with 35,000 casualties because of these collisions annually.
Employers have an established legal role to play in the safe management of their employees who drive/ride for work under the UK Health and Safety at Work Act. Workplace health and safety legislation applies equally to work related driving and riding and should be applied in the same way as in the physical workplace.
The Driving for Better Business programme (DfBB) works on the premise that employers have a crucial role to play in the safety of drivers and other road users. Working with employers, we can positively influence a significant number of road users to improve driver behaviour and reduce collisions and injuries. Whilst there is a focus on the requirement under law to manage driving for work, the principle is valid in any jurisdiction.
Our vision is “a world where those who use the roads for work do so safely, efficiently and sustainably" and mission is “To improve safety and reduce risk for all those who drive or ride for work, by promoting good management practice and demonstrating the significant business benefits”.
Employers have an established legal role to play in the safe management of their employees who drive/ride for work under the UK Health and Safety at Work Act. Workplace health and safety legislation applies equally to work related driving and riding and should be applied in the same way as in the physical workplace.
The Driving for Better Business programme (DfBB) works on the premise that employers have a crucial role to play in the safety of drivers and other road users. Working with employers, we can positively influence a significant number of road users to improve driver behaviour and reduce collisions and injuries. Whilst there is a focus on the requirement under law to manage driving for work, the principle is valid in any jurisdiction.
Our vision is “a world where those who use the roads for work do so safely, efficiently and sustainably" and mission is “To improve safety and reduce risk for all those who drive or ride for work, by promoting good management practice and demonstrating the significant business benefits”.
Monday, June 6, 2022
Young inexperienced drivers, passengers, and vulnerable road users covering;
Driver Safety
Powered two-wheelers
Pedal cycles
Pedestrians
Crossing Roads
Looking at education using the new Hazard Express as a method of reaffirming messages delivered through a presentation.
Depending on the school or college we are attending we will look at any issue they may have (Data led) and then allocate the correct VR-360 film to the Hazard Express to assist in the education of the students. The Hazard Express delivers a new innovative way of learning, using an experiential learning method that aids cognitive development.
Driver Safety
Powered two-wheelers
Pedal cycles
Pedestrians
Crossing Roads
Looking at education using the new Hazard Express as a method of reaffirming messages delivered through a presentation.
Depending on the school or college we are attending we will look at any issue they may have (Data led) and then allocate the correct VR-360 film to the Hazard Express to assist in the education of the students. The Hazard Express delivers a new innovative way of learning, using an experiential learning method that aids cognitive development.
Building road safety responsibly into high volume insurance and fleet solutions based upon telematics data.
The Floow design the world's most advanced and lowest-cost telematics systems. Driver education and advice is delivered to all end user drivers through mobile phones after each journey, and then later through online web portals. The educational content is unique and relative to how the individual has driven. Content is direct and based upon scoring elements relating to safe driving. Details of scores are showcased to the user to encourage them to improve their driving behaviour and promote road safety.
UKRO is committed to improving Rescue and Trauma standards throughout the UK & Internationally
UKRO is a fast moving dynamic organisation that is determined to push vehicle extrication and Trauma care to its professional pinnacle and to drive the national agenda on road death reduction.
Drive For Life Event
The focus behind the Hartpury College annual Road Safety event was to raise awareness amongst our students on how to drive safely, sensibly and to change the attitude and behaviour of young drivers and their passengers. The principal of the day was also to work closely with the Road Safety Partnership and the Police Crime Commissioner to reinforce his priority of Safe and Social Driving.
Road Safety through Physics
In S1-S3 we introduce all the Physics of Mechanics and Dynamics through a Road Safety theme. We teach speed, velocity, distance, displacement, stopping, braking and thinking distances through a game called Chicken Run where students have to predict the stopping distances of a car under various conditions and speeds. In S3 students use the knowledge they've gained to complete a simulated Road Crash that was put together by Police Scotland (Dumfries and Galloway).
School Streets Project
Many schools experience chaotic traffic scenes at the beginning and end of the school day. As a school, we alongside The City of Edinburgh Council, took decision to limit traffic in the street directly outside the school at key times, meaning that parents would not be able to park right at the gates to drop off. Our aim is always to create a safer, more pleasant environment.