BELOVED CHILD ON BOARD - Increasing priority-setting for children car passenger safety in Cluj-Napoca, Romania: A multi-sectorial approach

Initiative details

BELOVED CHILD ON BOARD - Increasing priority-setting for children car passenger safety in Cluj-Napoca, Romania: A multi-sectorial approach

Organisation details

Cluj Napoca

Contact name

Ana Maita

Telephone number


Project activities

If you work together with external partners, list the most important partners and briefly describe their role.

Department of Public Health, Babes-Bolyai University (UBB). As part of the Department’s Violence and Injury Prevention Unit (VIP), Dr. Diana Dulf, carries out violence and injury prevention research and public health policy in Romania. Dr. Dulf has extensive experience initiating studies on road traffic safety based on the high burden of road traffic injuries in Romania, leading studies on child injuries and safety and implementing research and practice as part of international consortium. In the field of road traffic safety, the research staff has mainly worked with data sets from the emergency department and police department and concentrating on injury epidemiology.

Cluj-Napoca City Hall was involved in the coordination of activities at the local government, assisted with the activities involving traffic and community police and contributed to the development and dissemination of printed materials.

The Cluj-Napoca Road Traffic Police supported the implementation of tailored training seminars for road traffic police officers and organized strategic enforcement efforts to apply learnings from the trainings.

Fondation Botnar is a Swiss philanthropic foundation working to improve the health and wellbeing of young people living in cities around the world. Advocating for the inclusion of youth voices and the equitable use of AI and digital technology the foundation invests in and supports innovative programs and research, and brings together actors from across sectors to create dialogue and partnerships.

The Global Road Safety Partnership (GRSP) is a non-profit organization that was formed in 1999 in response to global recognition of road crash deaths and injuries as a human-made health crisis. Hosted by the International Federation of the Red Cross and Red Crescent Societies (IFRC) its role is to create and support multi-sector road safety partnerships that are engaged with front-line good practice road safety interventions in countries and communities throughout the world. We play a powerful role in capacity building and training of road safety practitioners and traffic police, engage actively in advocacy at all levels, provide road safety programme coordination at the global level, and are a recognised expert source of road safety knowledge and good practice.


Please briefly explain why your initiative is a good example of improving road safety.

Our recipe for success is the multi-stakeholders’ engagement. Our conviction based on sound research is that it takes a village to raise a child, it takes a community to protect them. By mobilizing all the stakeholders that are relevant for this issue we managed to tackle the solving of the issue with a 360 degree approach. We piloted this approach at local level in Cluj Napoca, tested and optimized all our assumptions and established a best practice case that now can be readily scaled up to national level. The formal research component was key to this and can also be replicated.
So far, under the project, we have built a multi-sectoral group of stakeholders who collaborate to increase child road traffic safety as car passengers. Both public and private institutions are collaborating to increase the correct use of child safety restraint from different directions: enforcement of CRS laws, engineering - development of a car seat safety app (launch on July 7th), education - raising awareness activities and access to support services: First Car Seat Incentive Program (planning phase) and Car Seat Check Program (planning phase).