What are you doing/aiming to do for road safety?
Direct Line, which is owned by Royal Bank of Scotland Insurance, takes the lead in road safety issues for the organisation. So whether it's funding research into drivers' attitudes, sponsoring leading campaigns with road safety charity, Brake or meeting with Government Ministers to discuss ways of making the UK's roads the safest in the world- Direct Line has been committed to improving road safety in the UK. Our next step is to bring our experience and our passion for road safety to a European Union wide audience and we look forward with optimism to the road ahead. Our commitment is to improve driver safety by way of:
1. The Pass Plus initiative (is a government scheme which was developed to redress the overrepresentation of young drivers involved in road accidents). Working with the Driving Standards Agency, our goal is to encourage those with a license to continue to learn. The initiative we are working towards will draw drivers in with financial incentives in their insurance premiums once they have passed tests beyond their original test.
Lifelong learning will put a new focus on road safety among the driving public and encourage license holders to update and rejuvenate their driving and breaking habits that would otherwise go unnoticed. As an organisation that invests in substantial marketing activity to make customers aware of product and service offerings, we would already have in place the communications infrastructure to ensure that any financial incentives/discounts would be readily available to potential customers. This would be achieved through our website, direct mail, public relations and other recognised marketing activity.
2. Our work with road safety charity, Brake. We will invest in campaigns targeted at those two groups we think are crucial to effecting change: Parliamentarians in the corridors of power and schoolchildren in the classrooms. This way, we have the attention of those who make the laws and those who will be the road users of the future. We are in regular contact with Brake - the road safety charity.
As well as face to face meetings, we also actively work with them to plan and implement campaigns through both the media and relevant opinion formers with a clear focus on road safety. We have invested in the development of research based reports with Brake. Nine of these studies are planned over the next three years. The first of these was launched in April 2009 and is called 'Are you ready to Drive'. The report focuses on young drivers specifically. The second report due before the end of the year concerns drink and drug driving and the public attitude to this.
On an annual basis, we have two key sponsorship programmes with Brake. The first of these is the 'Parliamentarian of the year' award, which recognises those politicians who have championed road safety causes. As well as this annual award presented in the House of Commons every January, there is a monthly version of this award for parliamentarians.
We sponsor Beep Beep days which take road safety awareness to young children, focusing on ages 3 to 7. These are activity days designed to educate the younger members of society on the dangers of the road. These are carried out across the country with over 1500 educational establishments taking part.
3. Issuing Press Releases informing and reminding the public about the importance of road safety. We do at times of the year where we see trends in driver behaviour. We warn drivers against the risks of drink driving, icy roads, drug driving, driving without insurance and tiredness at the wheel to name a few. We will conduct research that enforces the message. We release on average, a minimum of one press release per month on road safety issues.
These are commissioned via various sources including Brake, the Government funded Transport Research Labs (TRL) and through our own PR team working together with a chosen research agency. As well as regular press releases, we also pro actively approach the media with story ideas which include road safety messages, for example drink driving, car maintenance, driving attitudes, road signage and speeding. As the largest car insurer in the UK, we are able to utilise the most comprehensive claims data to give us a holistic view of driving patterns around the UK.
We are also vociferous in subjects around uninsured drivers, fraud, and young drivers which together are statistically more likely to be involved in a vehicle accident. The work we do in this area is communicated not only through the media but also through our close relations with Government departments and members of both Houses of Parliament.
4. The funding of research into driver safety habits and technology at the Government supported Transport Research Lab. By responding to a range of consultations from the Department of Transport in the UK, with our expert knowledge, we help to shape Government policy and keep policy makers up to speed on ways our industry is responding to driver habits and accident figures.
1. The Pass Plus initiative (is a government scheme which was developed to redress the overrepresentation of young drivers involved in road accidents). Working with the Driving Standards Agency, our goal is to encourage those with a license to continue to learn. The initiative we are working towards will draw drivers in with financial incentives in their insurance premiums once they have passed tests beyond their original test.
Lifelong learning will put a new focus on road safety among the driving public and encourage license holders to update and rejuvenate their driving and breaking habits that would otherwise go unnoticed. As an organisation that invests in substantial marketing activity to make customers aware of product and service offerings, we would already have in place the communications infrastructure to ensure that any financial incentives/discounts would be readily available to potential customers. This would be achieved through our website, direct mail, public relations and other recognised marketing activity.
2. Our work with road safety charity, Brake. We will invest in campaigns targeted at those two groups we think are crucial to effecting change: Parliamentarians in the corridors of power and schoolchildren in the classrooms. This way, we have the attention of those who make the laws and those who will be the road users of the future. We are in regular contact with Brake - the road safety charity.
As well as face to face meetings, we also actively work with them to plan and implement campaigns through both the media and relevant opinion formers with a clear focus on road safety. We have invested in the development of research based reports with Brake. Nine of these studies are planned over the next three years. The first of these was launched in April 2009 and is called 'Are you ready to Drive'. The report focuses on young drivers specifically. The second report due before the end of the year concerns drink and drug driving and the public attitude to this.
On an annual basis, we have two key sponsorship programmes with Brake. The first of these is the 'Parliamentarian of the year' award, which recognises those politicians who have championed road safety causes. As well as this annual award presented in the House of Commons every January, there is a monthly version of this award for parliamentarians.
We sponsor Beep Beep days which take road safety awareness to young children, focusing on ages 3 to 7. These are activity days designed to educate the younger members of society on the dangers of the road. These are carried out across the country with over 1500 educational establishments taking part.
3. Issuing Press Releases informing and reminding the public about the importance of road safety. We do at times of the year where we see trends in driver behaviour. We warn drivers against the risks of drink driving, icy roads, drug driving, driving without insurance and tiredness at the wheel to name a few. We will conduct research that enforces the message. We release on average, a minimum of one press release per month on road safety issues.
These are commissioned via various sources including Brake, the Government funded Transport Research Labs (TRL) and through our own PR team working together with a chosen research agency. As well as regular press releases, we also pro actively approach the media with story ideas which include road safety messages, for example drink driving, car maintenance, driving attitudes, road signage and speeding. As the largest car insurer in the UK, we are able to utilise the most comprehensive claims data to give us a holistic view of driving patterns around the UK.
We are also vociferous in subjects around uninsured drivers, fraud, and young drivers which together are statistically more likely to be involved in a vehicle accident. The work we do in this area is communicated not only through the media but also through our close relations with Government departments and members of both Houses of Parliament.
4. The funding of research into driver safety habits and technology at the Government supported Transport Research Lab. By responding to a range of consultations from the Department of Transport in the UK, with our expert knowledge, we help to shape Government policy and keep policy makers up to speed on ways our industry is responding to driver habits and accident figures.
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Your knowledge
Our business is based on acturial knowledge and as the number one car insurer in the UK, we pride ourselves on having the very best figures and records on accidents, claims and road safety.
Internally, we have a pool of senior underwriters who have spent their working lives analysing the cause and effect of motor insurance. Externally, we work with the Government's Transport Research Lab and the Drving Standards Agency with a continuous focus on improving driver safety and making the UK's roads the safest in the world.
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