M Connect - The app that rewards smart drivers

Initiative details

M Connect - The app that rewards smart drivers

Organisation details


Contact name

Marcus Lindholm

Telephone number


Project activities

If you work together with external partners, list the most important partners and briefly describe their role.

Autoliv - the world's largest manufacturer of, among other things, airbags, and seat belts is the provider of the AI and technology behind the solution.
M Connect is based on a Autoliv white label solution called Driving Avatar. Developers at Autoliv are adding the entire rewards system on M Sverige’s behalf.
Telia - Telia Sverige AB, is Sweden's largest telecom operator
The customer side of M Connect is built on a concept developed in cooperation between Telia and M Sverige.
KPMG - KPMG has world-leading competencies when it comes to business consulting and business development
To ensure the success of the project, KPMG was commissioned by M Sverige to conduct a thorough feasibility study.


Please briefly explain why your initiative is a good example of improving road safety.

Critical to the success of M Connect in improving road safety is that it is a telematics solution that is fully smartphone based, reducing the barriers of adoption, allowing more people access to a driver evaluation and coaching solution.

Of importance is that this application can be rolled out by any interested group within any country or region with little further development. Positively impacting road safety in a short space of time.

For small personal investment, we see drivers improving their behavior on the road, making themselves, their families and the greater road user community safer.