Kids Tour and learning materials for schools

Initiative details

- Parents are not safe enough with letting their kids bike on the roads
- Kids think the roads are not safe
- Drivers have to be more aware of children when they do not have a good awareness on the roads

When kids are not safe on roads it effects
Parents are not safe enough with letting their kids use their bikes on roads. We want the kids to have a good behavior in the traffic and we want to prepare them to
Kids are not safe enough in the traffic. Parents has to learn them to use biking to schools. They have to know what to be aware of and how to act in traffic.

Initiative date


Who was/is your target audience?

Children 0-16


Capacity building and training
Create awareness
Education in school or in community organizations
Provide alternative solutions

Organisation details


Contact name

Henriette Madsen

Telephone number


Project activities

If you work together with external partners, list the most important partners and briefly describe their role.

18 municipalities

Our main sponsors: HYUNDAI, Jyske Bank, Novo Nordisk.
HYUNDAI: They have an activity on the event space where it is possible to built a soapbox car and try it in a field.

Jyske Bank and Novo Nordisk:

Please describe the project activities you carried/are carrying out and the time period over which these were implemented.

Since xxx we have had this (or a similar concept) as a bike race for kids. We have ... during this year we have


What has been the effect of the activities?


Please briefly explain why your initiative is a good example of improving road safety.

When kids learn road safety on bikes they get used to have a good road safety behavior. Denmark is a land of cyclists so to us it is very important to be aware of already from the childhood.

How have you shared information about your project and its results?

We have created a website for Kids Tour and on this site we also has described the learning materials for schools with a link to our website. On Facebook we have created a profile for Kids Tour where we share the events and link to articles etc.
The municipalities helps us to inform schools and share the event on their sites.
We are still