We focused on South Moravian region (national and regional roads – those categories are managed by two agencies). The whole 2nd class road network in Czech region of South Moravia was used. The network was segmented into intersections and section between them. We collected necessary data (accidents, traffic volumes, road parameters) for each segment. With this data accident prediction models were developed and applied according to EB methodology. The result was safety ranking of segments. We listed the top locations (the ones with the highest potential for safety improvement) and handed them over to road agencies. In parallel, we created on‐line maps with all results, where it is possible to select the locations based on one of three priority levels. Road agency may thus shape investments according to the available budget. After meetings and discussions with road agency by the end of 2015, they welcomed and accepted the results. To confirm their commitment they created a special fund (20 million CZK = 740 000 €), devoted as a financial source for follow‐up road safety treatments on the identified locations.