To support our cause, the Road Administration ordered four preventive clips: speeding, extraneous activities, fatigue, safety equipment to be used at training courses, seminars, conferences, meetings, but also in the public media in order to harmonise the population’s knowledge regarding traffic safety. We involved the well-known and popular Estonian rapper Reket to explain the difficult and yet wide-known topics in an easily understandable audiovisual language. In cooperation between the Road Administration, the famous rapper and the advertising agency, we prepared video clips that were broadcast on Facebook, YouTube and in different larger cinemas across Estonia before the beginning of film sessions.You can watch the clips in Estonian here:speeding: https://www.youtube.com/watch?v=RmIb0DiEbYQ (published in late March 2017);extraneous activities: https://www.youtube.com/watch?v=jabdUVTJppEfatigue: https://www.youtube.com/watch?v=thku07Zhbqg safety equipment: https://www.youtube.com/watch?v=zZY0_s3tMD