European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Nowadays in the modern society the accessibility from point A to point B does not actually play a significant role anymore, at least in regard to technical and time challenges. Only 100 years ago this was definitely a more difficult, daring and demanding task. Despite the technologically advanced mobility of the 21st century, moving from point A to point B still opens a whole lot of issues which need to be properly and comprehensively addressed. Whether we should choose the shortest or the cheapest route, personal vehicle or public transportation, motor vehicle or electric drive vehicle due to technological developments and an increased focus on renewable energy? We’re enthusiastically engaging in technological transformation in the area of mobility, but at the same time overwhelmed by the uncertainty and concern about statistics that, in particular, do not follow the technological revolution in the field of road safety.100 % safety for all road users, even in the presently shaped Western civilization, remains a fantasy and unfortunately will continue so for some time unless we take proper action. We decided to decisively embark upon a new, innovative and multifaceted project which involves all applicable stakeholders from every aspect of society to give, share and receive the immense complexity of road safety issues, be it historically or up-to-date. In cooperation with other non-governmental organizations, state authorities, professional bodies, individual experts, schools, local communities and private companies we are trying to develop a national media platform, offering various articles in Slovene language which are either our own production or summarized from international sources for scientific and technical research. The portal “VARNA MOBILNOST” (eng. safe mobility or moving around safely – the connotation of transport could not encompass the nature of news coverage, so we used the term “mobility” as a contemporary paradigm for socially produced motion) represents a sustainable place where applicable contents for educational, entertaining and encouragement purposes could be an innovative and creative source of credible, periodically delivered information.OUR OBJECTIVES:Our aim is to build a journaling tool in form of web portal and in an innovating way educate our target audience about various issues regarding traffic safety from economic, social, psychological, technical as well as historical point of view. Building awareness about road safety has never been more challenging and measuring the effects of its process is almost impossible, but informing, educating and warning “traffic safety intelligent population” from children to elderly participants is a significant step towards making current and future society a better place to move. In addition to diverse articles which represent sustainable framework for our mission, we support and actively engage in creation, organisation and performance of various seasonal education and awareness events and campaigns to help change unsafe behaviour on the roads and the way people think about road safety in general. LIST OF THE ACTIONS WE CARRIED/WE ARE CARRYING OUT:“STAY BRIGHT” CAMPAIGN (“OSTANI VIDEN”) 17th – 28th October 2016 (Target group: 0-12- Children and infants)In the first week of October in 2016 Slovene national automobile association AMZS joined the national preventive action to improve the safety and visibility of pedestrians carrying out a wider international campaign Stay Bright under the auspices of the International Automobile Association FIA. In this preventive action 15 motorcycle clubs were included: France, Great Britain, Italy, Portugal, Slovakia, Denmark, Latvia, Belgium, Czech Republic, Norway, Azerbaijan, Nigeria, Hungary, Bulgaria and Slovenia.The purpose of the campaign was to improve the visibility of the youngest traffic participants in autumn and winter when days are shorter. The target group, in particular, were children aged between 8-12 (including younger children) who attend English language lessons, but activities could also be carried out during other lessons where traffic safety is a relevant topic. We invited two primary schools and a kindergarten in our local environment with approximately 80 children and 14 school and day care teachers. Our project resulted in numerous drawings from pupils and young children where the main subject was staying visible and therefore safe in traffic. The children were also given nice reflective pendants for the school bags and carried them all year long. In addition to that we created promotional video with pupils and published it on school’s website to be visible to the parents and general public as well as on AMZS’s media channels (website, FB page, youtube). The performance of the campaign was also covered in local paper newspaper and school’s bulletin. According to the online visibility and other media coverage we assume to have reached more than 1000 people, but most importantly made an educational campaign with those children, which will hopefully permanently stay in their minds.Video link: AMZS - FB: – Website: newspaper coverage: “URBAN ROAD SAFETY DAY” (“PROMETNI DAN V URBANEM OKOLJU”) - LJUBLJANA 8th November 1917 (Target audience: all)Joint organisation of the event called "Urban road safety day" in Ljubljana ( The programme included the presentation of the largest Slovene national automobile association and road asisstance provider AMZS, their activities and services, membership, overturn simulator, demonstration of the safety belt and rescue from the overturned vehicle, drunken glasses, a simulation of alcohol-related behaviour, engine driving simulator for A category, children's polygon, with electric cars, presentation of E-mobility Bicycle stand, bicycles for general use, news, electric bikes (test drives), bicycle equipment, ordering for service .... Presentation of electric cars, modern public transport vehicles in the urban environment and other devices (EURBANI, KAVALIR, ...), possibility of test drives accompanied by performers, presentation of traffic police activities and equipment, presentation and presentation of work: fire fighting vehicle for technical rescue, rescue vehicle for work in traffic accidents, coordinated work by teams of both vehicles: rescue of car accident victims.Website: www.prometnidan.siMedia coverage of the event: Slovenske novice, 10. november 2017: Juroslav Jankovič, Pogled skozi pijanska očala nas strezniAMZS, 15. november 2017: Pravice v prometu: brez upoštevanja dolžnosti ne more biti pravicŽ, 18.november 2017: G.P., Kako Slovence naučiti kulture v prometu?Večer, 20. november 2017: Gordana Possing, Zora Štok, Bolj se zavedamo pravic kot dolžnostiDELO, 21.november 2017: Mitja Felc, Brez upoštevanja dolžnosti ne more biti pravicMotorevija (AMZS), december 2017: Jure Gregorič, Z upoštevanjem dolžnosti do pravičnega prometaROUND TABLE “HUMAN RIGHTS IN TRAFFIC” – LJUBLJANA 15th November 2017 (Target group: young adults, adults, elderly)Traffic has become one of the most important segments of modern society, since we can no longer imagine everyday life without it. However, nowadays we are focusing more and more on human rights and their meaning, these two elements and their connection cannot be ignored, and because of their complexity, they deserve special attention. At a round table, organized by the local club AMD Slovenija avto in cooperation with AMZS in Slovenia, a constructive and interesting debate among the representatives of various institutions about the protection of human rights in traffic, took place.When talking about human rights in traffic, we cannot overlook our own responsibility, as without taking into account and fulfilling our duties as participants in traffic, we are violating and endangering the rest of the participants, their safety and nevertheless our own lives. Human Rights Ombudsman of the Republic of Slovenia, Vlasta Nussdorfer, mentioned in the introduction that in her work, on one hand she works on cases where people's rights to dignity, safety and life are violated and, on the other hand, people’s rights in proceedings as well. She emphasized that "without fulfilling the obligations in traffic, rights cannot be carried out at all." In the context of obligations the principle of tolerance among participants is an important element yet insufficiently present in Slovenian society, which often leads to serious traffic accidents. Other participants and speakers of the round table: Mrs. Dragana Trivundža Tomanić - Slovenian Traffic Safety AgencyMr. Ivan Kapun - Head of the Traffic Police DepartmentMr. Aleš Bučar Ručman – Professor at the Faculty of Security Studies, University of MariborMr. Manuel Pungertnik (Head Instructor of the AMZS School of Driving):"No one is unmistakable which also applies in traffic, unfortunately, every one of us, though completely unintentionally, makes one. It is important that other participants are tolerant of each others mistakes and that, in particular in critical situations, we try to correct them for the sake of avoiding an accident. We should be very well aware that nobody has absolute advantages on the road, but we are all vulnerable in some way, so we have to help each other."WEB PORTAL “VARNA MOBILNOST” (eng. safe mobility or moving around safely) Target group: young adults, adults, creation and implementation of online media strategy- managing online media and creating new content (traffic safety throughout history to modern times, future solutions, latest scientific findings in the area of traffic safety, local and global good practice and case studies, comparative analyses on a local and international level,…etc.)- managing the promotion of the portal on social networks and on the ground,- managing the user database and communicating with them,- sales promotion and e-commerce marketing,


How many people did you reach/have you reached?