European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Please describe the main road safety challenges/problems you have addressed or are addressing. 
The disproportionate number of new young drivers who are killed or seriously injuried on our roads. The project focuses on the main causes of accidents: excessive speeding, non seat belt use, distraction, alcohol and drugs, peer pressure and the failure to look and failure to see. This is all presented from a young person’s perspective. For non aspiring drivers, we also cover the role of a responsible passenger, emphasizing the importance of peer influence in reducing the chances of a driver taking unnecessary risks.

Project activities

List the actions you carried/are carrying out 
Tuesday, 1 January, 2013
Name of action 

The ‘No More Lives Wasted’ Presentation: This presentation, designed to reach out to the audience on an emotional level,  is delivered by operational firefighters who have witnessed the horrors of RTCs.  It’s an hour long presentation that is interactive, and we encourage audience participation. We base the talk around the following areas: failure to look, peer pressure, speeding, drink and drug driving, non wearing of seatbelts and distractions such as using mobile phones.  The presentation is a mix of video clips, real case studies using CCTV and Police crash investigation photos. We have used an innovative introduction to the talk by using a street dance crew who have appeared on the TV show ‘Britians Got Talent’ to  introduce the talk in dance and music, which is a massive hit with the students.  Schools and colleges have further opportunities to educate their students by accessing extra video clips and lesson plans free of charge via our ‘the Fatal Four’ website.VF4 Car: We have transformed a road legal car into a state of the art crash car simulator. The awesome looking VF4 car in its matte black and vibrant orange colours is a real head turner and there are  five visual screens in the car for the students to watch a virtual road traffic collision. This is combined with a sound system and powerful hydraulic rams, both viewable in the boot, that allow the operator to move the car in time with the video so the students feel like the car is moving. The simulation culminates with smoke entering the car and the sound of sirens blue flashing lights in the car. The VF4 attracts large audiences due to its design. We are currently in the process of making an absolutely amazing improvement to the experience;  each occupant will now have a pair of virtual reality glasses to watch the new in- car  film in not only 360 degree vision but also in 3D;  the only one of its kind in the UK.Batak: A hand speed reaction game where students have 30 seconds to hit a set of 8 lights as they randomly come on, the faster the student goes, the faster the lights change. They get a score then repeat wearing vision impairment goggles. The second score is normally 50% lower, giving us the opportunity to explain how alcohol affects reactions. We have also used the Batak to demonstrate using a mobile phone whilst driving.Driving Simulator: This is used more for one to ones where we can put the student through different driving scenarios in varying weather conditions, giving computerised feedback of their drive.FireSense – Fire Bike:  To educate people who use powered two wheelers as their preferred mode of transport, we have acquired a new motorcycle, currently under transformation into a fire bike.  The launch is planned for the start of April 2016. Pre-driver days: We work with the council and police to educate 15 – 18 year olds. The day- long roadshows include: choosing a driving instructor; The Fatal Four, insurance,  slow speed manoevres and gear changes and black box technology. LFRS covers the Fatal four and VF4 car content, with the other agencies covering the other areas.      


What has been the effect of the activities? 
The project was evaluated using a pre and post intervention with comparison group design. The sample size consisted of 757 intervention and 170 comparison group students from over 20 local schools. There were multiple targets set for increasing knowledge of and improving self-reported attitudes to road safety. In all cases, results were higher than targets set at the outset and higher than for the comparison group. In addition, statistical tests applied to results for self-reported attitudes, confirmed that there was a 95% chance that they were not due to chance.
How have you shared information about your project and its results? 
All contact details and booking forms are available on the LFRS website and social media is used to promote messges and activities. The VF4 car, was featured in ‘First Car’ and Fast Ford’ magazines, appeared on both national and local TV and was launched at the Emergency Services show. The Fire bike will be specially featured in ‘First Bike ’ magazine. Our dedicated Fatal Four website has promoted the messages to over 12,00 people in 18 different countries. The presentation, also featured on TV, has been requested by a national company for all its UK employees.
How many people did you reach/have you reached?