The 'Road safety & media' webinar took place on 4 June 2014 at 11:00am CET.
“How to give greater visibility to your road safety activities to positively influence your environment”
Watch here the video recording, on our YouTube channel.
Here below, you can find the agenda and presentations:
Susanne Lindahl, Policy officer, Road Safety Unit of DG MOVE, European Commission
- The THINK! Campaign and its media strategy
Tim Lennon, THINK! senior campaign manager, Department for Transport, UK
- Media strategy to raise public awareness and influence political decision
Jean-Yves Salaun, General Delegate, La Prévention Routière, France
- Events and methods to attract media attention – examples of EYFRS and AVENUE project
Vassiliki Danelli-Mylona, President, Road Safety Institute "Panos Mylonas"