Initiative details
Road deaths are the leading cause of death among young people aged 18 to 24 in France. Given this situation, the Prévention Routière association is convinced that participative prevention by young people for young people is likely to bring about a lasting change in attitudes to road risks.
In 2023, 502 people aged between 18 and 24 were killed on the roads, i.e. almost 10 every week. 52,749 young people were also injured on the road, i.e. more than a thousand are injured every week.
In the first quarter of 2024, the number of road deaths among people aged 18 to 24 years of age rose by 29% compared with the previous year.
In 2023, 502 people aged between 18 and 24 were killed on the roads, i.e. almost 10 every week. 52,749 young people were also injured on the road, i.e. more than a thousand are injured every week.
In the first quarter of 2024, the number of road deaths among people aged 18 to 24 years of age rose by 29% compared with the previous year.
Initiative date
to
Who was/is your target audience?
Young adults 17-25
Topic
Create awareness
Organisation details
Association Prévention Routière
Association
France
mainland France
Contact name
Christophe Ramond
Telephone number
33 - 1 44 15 27 22
c.ramond@preventionroutiere.asso.fr
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
A financial support for this program is brought the Prévention et Modération association, which brings together companies in the alcoholic drinks sector to work on alcohol risk prevention. Individual donors to the Prévention Routière association also provide valuable support for this campaign.
We are also setting up agreements with higher education establishments to promote the programme and recruit student ambassadors.
We are also setting up agreements with higher education establishments to promote the programme and recruit student ambassadors.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
Today, with our Student Ambassador Network programme, we are initiating an ambitious strategy aimed at getting young people involved in and responsible for their higher education institutions.
The student years are key moments for building a future and a network. They are also a time for partying, recklessness and risk-taking, sometimes leading to avoidable tragedies.
With this in mind, in 2022 we set up a network Student Ambassadors to spread our prevention message in favour of safer, more socially responsible mobility.
The student years are key moments for building a future and a network. They are also a time for partying, recklessness and risk-taking, sometimes leading to avoidable tragedies.
With this in mind, in 2022 we set up a network Student Ambassadors to spread our prevention message in favour of safer, more socially responsible mobility.
In terms of implementation, what worked well and what challenges did you need to overcome?
Each student who joins the network signs a charter in which he or she undertakes to set up a prevention initiative for other young people.
The students are supported in their project by an advisor from the Prévention Routière association and can benefit from educational and material support to help them organise their workshops.
The great strength of this programme is that awareness of road risk is raised on a peer-to-peer basis.
The students are supported in their project by an advisor from the Prévention Routière association and can benefit from educational and material support to help them organise their workshops.
The great strength of this programme is that awareness of road risk is raised on a peer-to-peer basis.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
The main evaluation criteria are the number of student ambassadors recruited and trained, the number of higher education institutions benefiting from the programme, and the number of students reached during the workshops run by the ambassadors.
What has been the effect of the activities?
168 student ambassadors have been recruited for 2022-2023, 2/3 of them women. 33 higher education establishments were involved. 4/5 of the student ambassadors signed up to carry out an educational project, mainly to gain project management experience and skills. The road safety initiatives carried out by the student ambassadors have raised awareness among nearly 1,700 students. The main themes addressed were: impaired driving, distracted driving, and safe travel on electric scooters and bicycles.
In 2023-2024 : 141 students have so far joined the programme in around 30 higher education establishments, 29 actions have been carried out and 4,300 students have been made aware of the campaign.
In 2023-2024 : 141 students have so far joined the programme in around 30 higher education establishments, 29 actions have been carried out and 4,300 students have been made aware of the campaign.
Please briefly explain why your initiative is a good example of improving road safety.
Peer-to-peer intervention is seen as a good way of promoting safer attitudes and intentions. What's more, by recruiting and training a network of student ambassadors, the program helps to multiply awareness-raising actions within the student community, and contributes to diversifying and energizing volunteer work within the Prévention Routière association.
How have you shared information about your project and its results?
The program is promoted via the Prévention Routière website and social networks, as well as on several platforms promoting volunteer work in France.
Numerous contacts are also made between local Prévention Routière committees and higher education establishments, student associations and the students themselves, the association being well identified as a useful and legitimate resource for raising awareness of road risk.
Numerous contacts are also made between local Prévention Routière committees and higher education establishments, student associations and the students themselves, the association being well identified as a useful and legitimate resource for raising awareness of road risk.
