Initiative details
At RoadMaster VR, we focus on solving some of the most pressing road safety challenges in the logistics and transport sector. One of the key problems we address is the lack of real-world readiness among new and inexperienced truck drivers. Traditional training often falls short in preparing drivers for critical, high-risk scenarios - such as low visibility, sudden obstacles, maneuvering, or poor road conditions - without exposing them to actual danger.
Another major issue is the inconsistency in training quality across companies and regions. Our VR-based platform ensures standardized, repeatable, and high-quality training experiences for all drivers, regardless of location or instructor.
We also tackle the challenge of low engagement and knowledge retention in conventional training methods. VR simulations significantly increase driver involvement, attention, and retention of critical safety procedures by allowing them to actively experience and respond to real-world situations.
Finally, by collecting and analyzing performance data, we identify high-risk behaviors early and provide personalized feedback - helping drivers improve faster and more effectively.
In short, RoadMaster VR enhances driver preparedness, reduces risk on the road, and supports transport companies in building a safer, more efficient workforce.
Video about RoadMaster VR - https://www.youtube.com/watch?v=rEd8uxqYoAs
Another major issue is the inconsistency in training quality across companies and regions. Our VR-based platform ensures standardized, repeatable, and high-quality training experiences for all drivers, regardless of location or instructor.
We also tackle the challenge of low engagement and knowledge retention in conventional training methods. VR simulations significantly increase driver involvement, attention, and retention of critical safety procedures by allowing them to actively experience and respond to real-world situations.
Finally, by collecting and analyzing performance data, we identify high-risk behaviors early and provide personalized feedback - helping drivers improve faster and more effectively.
In short, RoadMaster VR enhances driver preparedness, reduces risk on the road, and supports transport companies in building a safer, more efficient workforce.
Video about RoadMaster VR - https://www.youtube.com/watch?v=rEd8uxqYoAs
Initiative date
to
Who was/is your target audience?
Adults
Company employees
Fleet operators
Lorry/truck drivers
Topic
Training
Organisation details
ROADMASTER VR, UAB
Individual
Lithuania
Vilnius
Contact name
Arnoldas Nausėda
Telephone number
+370 698 74002
an@roadmastervr.com
Website link
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
The RoadMaster VR project is a collaborative effort between several key partners, each contributing distinct expertise essential to the development and implementation of the platform:
Vertablox – Project lead and coordinator. Vertablox is responsible for strategic direction, partnership management, and aligning the platform with logistics industry needs.
Gluk Media – Technical development partner. Gluk Media leads the creation of the VR environment, including simulation design, 3D modeling, interaction mechanics, and technical integration of training scenarios.
cargoGO Logistics – Industry partner. As one of Lithuania’s largest logistics companies, cargoGO provides real-world insights, access to professional drivers for testing, and feedback on training content, helping to ensure the platform meets practical industry requirements.
Kaunas University of Technology (KTU) – Academic partner. KTU contributes scientific methodology, supports scenario development based on behavioral research, and helps design the evaluation metrics for training effectiveness.
This multi-disciplinary collaboration allows the RoadMaster VR platform to combine cutting-edge technology with practical industry application and evidence-based training principles.
Vertablox – Project lead and coordinator. Vertablox is responsible for strategic direction, partnership management, and aligning the platform with logistics industry needs.
Gluk Media – Technical development partner. Gluk Media leads the creation of the VR environment, including simulation design, 3D modeling, interaction mechanics, and technical integration of training scenarios.
cargoGO Logistics – Industry partner. As one of Lithuania’s largest logistics companies, cargoGO provides real-world insights, access to professional drivers for testing, and feedback on training content, helping to ensure the platform meets practical industry requirements.
Kaunas University of Technology (KTU) – Academic partner. KTU contributes scientific methodology, supports scenario development based on behavioral research, and helps design the evaluation metrics for training effectiveness.
This multi-disciplinary collaboration allows the RoadMaster VR platform to combine cutting-edge technology with practical industry application and evidence-based training principles.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
The RoadMaster VR project was launched in January 2024 with the goal of developing an advanced virtual reality-based training and management platform for professional truck drivers in the logistics and transport sector. The initiative is led by Vertablox in partnership with Gluk Media, cargoGO Logistics, and Kaunas University of Technology (KTU).
The first phase focused on research and scenario development, creating immersive training modules that simulate real-world challenges such as braking, maneuvering, parking, eco-driving, and adverse weather conditions. These modules are designed to improve drivers’ preparedness and decision-making on the road.
In November 2024, the project entered active pilot testing with professional drivers at selected logistics companies. Testing is ongoing and provides valuable user feedback to enhance both the platform's functionality and training quality.
Drivers receive instant feedback notifications during training - recognizing good practices, highlighting mistakes, and guiding them on how to improve in real time.
We are also developing AI-powered analytics and a Learning Management System (LMS). These tools will offer insights into driving behavior, risk areas, driver performance metrics, and comparisons with fleet management data - enabling data-driven training and decision-making.
The project will continue evolving throughout 2025.
The first phase focused on research and scenario development, creating immersive training modules that simulate real-world challenges such as braking, maneuvering, parking, eco-driving, and adverse weather conditions. These modules are designed to improve drivers’ preparedness and decision-making on the road.
In November 2024, the project entered active pilot testing with professional drivers at selected logistics companies. Testing is ongoing and provides valuable user feedback to enhance both the platform's functionality and training quality.
Drivers receive instant feedback notifications during training - recognizing good practices, highlighting mistakes, and guiding them on how to improve in real time.
We are also developing AI-powered analytics and a Learning Management System (LMS). These tools will offer insights into driving behavior, risk areas, driver performance metrics, and comparisons with fleet management data - enabling data-driven training and decision-making.
The project will continue evolving throughout 2025.
In terms of implementation, what worked well and what challenges did you need to overcome?
In terms of implementation, several aspects of the RoadMaster VR project have worked particularly well. One of the most successful elements has been the collaborative structure between technology developers, logistics experts, and academic researchers. Each partner brought essential expertise - ranging from technical VR development and user experience design to training methodology and logistics operations - which allowed for a well-rounded and practical solution from the outset.
The scenario development and pilot testing phases also proved highly effective. Working closely with professional drivers helped validate real-world training needs and ensured the platform’s relevance, usability, and impact.
However, the project also faced several challenges. A key hurdle was the technical complexity of simulating realistic driving behavior in VR, which required intensive testing and adjustments to achieve both realism and usability. Additionally, integrating the platform with various fleet management and training systems posed difficulties due to differing technologies and data formats across companies.
Another challenge was ensuring user comfort and accessibility in the VR environment, especially for drivers with no prior VR experience. Continuous feedback and iterative testing were crucial to overcoming this and enhancing the learning experience.
Despite these challenges, the team has remained agile, adapting quickly and maintaining steady progress toward full deployment.
The scenario development and pilot testing phases also proved highly effective. Working closely with professional drivers helped validate real-world training needs and ensured the platform’s relevance, usability, and impact.
However, the project also faced several challenges. A key hurdle was the technical complexity of simulating realistic driving behavior in VR, which required intensive testing and adjustments to achieve both realism and usability. Additionally, integrating the platform with various fleet management and training systems posed difficulties due to differing technologies and data formats across companies.
Another challenge was ensuring user comfort and accessibility in the VR environment, especially for drivers with no prior VR experience. Continuous feedback and iterative testing were crucial to overcoming this and enhancing the learning experience.
Despite these challenges, the team has remained agile, adapting quickly and maintaining steady progress toward full deployment.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
The impact of the RoadMaster VR initiative has been evaluated using a mix of quantitative and qualitative methods. During the pilot phase, we are gathering structured feedback from drivers and logistics managers through surveys and feedback forms, assessing training effectiveness, user experience, and system usability.
To broaden reach and visibility, we actively participated in industry events, where we presented and demonstrated the RoadMaster VR solution to a wide audience, including stakeholders from the transport and education sectors. These events provided valuable exposure and an opportunity to receive feedback from both experts and potential users.
The project was also featured in national media, including a well-received article on Delfi.lt, 15min.lt, ve.lt, which significantly boosted awareness and public interest in the solution.
In addition, we organized targeted demonstrations for some of the largest logistics companies in Lithuania, giving key industry players the opportunity to test the platform firsthand. This direct engagement not only validated the relevance of the solution to real business needs but also generated strong interest for future collaboration.
All collected insights continue to guide the platform’s development and support the creation of a safer, more effective, and modern driver training approach.
To broaden reach and visibility, we actively participated in industry events, where we presented and demonstrated the RoadMaster VR solution to a wide audience, including stakeholders from the transport and education sectors. These events provided valuable exposure and an opportunity to receive feedback from both experts and potential users.
The project was also featured in national media, including a well-received article on Delfi.lt, 15min.lt, ve.lt, which significantly boosted awareness and public interest in the solution.
In addition, we organized targeted demonstrations for some of the largest logistics companies in Lithuania, giving key industry players the opportunity to test the platform firsthand. This direct engagement not only validated the relevance of the solution to real business needs but also generated strong interest for future collaboration.
All collected insights continue to guide the platform’s development and support the creation of a safer, more effective, and modern driver training approach.
What has been the effect of the activities?
RoadMaster VR is an advanced driver training platform utilizing virtual reality (VR) to enhance safety, reduce stress, and improve operational efficiency. The platform has been launched at the national level in Lithuania, with growing interest from international companies, particularly in the logistics sector. We have already started working with cargoGO (1000 drivers) and Baltic transline (2500 drivers), which have substantial fleets of drivers, further expanding the platform’s reach.
While the full impact is still being measured, we anticipate that RoadMaster VR will reduce training costs and potentially lower accident risk by up to 30%. The platform is also expected to save logistics companies up to €5,000 annually per truck, thanks to improved fuel efficiency and more efficient driver training.
RoadMaster VR is particularly effective and efficient due to its immersive nature, personalized training, and scalability for large fleets. It complements traditional training methods by offering a hands-on, data-driven solution that enhances driver safety while reducing training costs and time.
While the full impact is still being measured, we anticipate that RoadMaster VR will reduce training costs and potentially lower accident risk by up to 30%. The platform is also expected to save logistics companies up to €5,000 annually per truck, thanks to improved fuel efficiency and more efficient driver training.
RoadMaster VR is particularly effective and efficient due to its immersive nature, personalized training, and scalability for large fleets. It complements traditional training methods by offering a hands-on, data-driven solution that enhances driver safety while reducing training costs and time.
Please briefly explain why your initiative is a good example of improving road safety.
RoadMaster VR is a strong example of improving road safety because it combines immersive virtual reality training with real-world scenarios that help drivers manage stress, recognize hazards, and make safer decisions on the road.
By simulating high-risk situations, the platform prepares drivers for emergencies without the dangers of real-life accidents. This proactive approach helps reduce the likelihood of crashes and injuries.
Additionally, the platform's scalability allows it to be adopted by large fleets, ensuring widespread access to high-quality training, improving safety across the logistics sector. The use of real-time feedback further helps drivers improve their skills continuously, making the initiative an effective tool for enhancing road safety.
By simulating high-risk situations, the platform prepares drivers for emergencies without the dangers of real-life accidents. This proactive approach helps reduce the likelihood of crashes and injuries.
Additionally, the platform's scalability allows it to be adopted by large fleets, ensuring widespread access to high-quality training, improving safety across the logistics sector. The use of real-time feedback further helps drivers improve their skills continuously, making the initiative an effective tool for enhancing road safety.
How have you shared information about your project and its results?
We have shared information about RoadMaster VR through various channels, including press releases, media articles, and social media (Linkedin, Facebook, Instagram, Youtube) platforms. We actively engage with industry stakeholders through partnerships with companies like cargoGO and Baltic transline. Our presence at events like MWC in Barcelona, the Transport Innovation Forum in Lithuania, and the ITF 2024 Summit: Greening Transport in Leipzig has helped showcase the project's impact on road safety and efficiency.
We will also take part in transport logistic in Munich and Translogistica Poland later this year, further expanding our reach internationally.
We will also take part in transport logistic in Munich and Translogistica Poland later this year, further expanding our reach internationally.
