Our 2024 Urban category winner: Commune di Bologna (Italy)

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Congratulations to Commune di Bologna for their 'Bologna Città 30' initiative. In Italy, 73% of road crashes occur on urban roads, with Bologna experiencing the third highest road death rate among the country’s fourteen largest cities. 

To tackle this issue, the Città 30 initiative has been launched with four main strategies: designating 70% of the city as a 30 km/h zone, investing 24 million euros in new pedestrian areas and cycle paths, launching public communication campaigns and an ambassador programme for sustainable mobility, and increasing police patrols to enhance awareness and enforce traffic laws. The initiative has attracted significant public engagement, with nearly 20,000 citizens participating in an online questionnaire and the project website receiving 114,672 unique visits. Early results are promising in the first three months of 2024, the city saw a 14.5% reduction in crashes and a 12.6% decrease in injuries compared to the same period last year. 

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