Date published
Congratulations to Platforma VIZE 0 from Czech Republic, who were selected by our award ceremony audience as the People's Choice winner for their awareness campaign about aggressive drivers.
Due to aggressive driving, drivers often face dangerous road situations. Nearly 60% of drivers under 30 admit to not always maintaining a safe distance, and 20% accelerate when another car tries to overtake them.
Platforma VIZE 0 ran a campaign from May to December 2023 to address these issues, focusing on aggressive driving through preventive and educational activities. The campaign identified six types of aggressive drivers: the Tailgater, Lane-hopper, Harsh-braker, Snail, Racer, and Left-laner.
The campaign included a catchy jingle, engaging videos, and a creative competition inviting the public to describe new types of aggressive drivers, called “DriveArse.” Two websites supported the initiative with information, tips, and an e-learning platform for practising responses to traffic aggression. The campaign was enhanced through radio broadcasts, influencer collaborations, and partnerships with OMV petrol stations, which offered prizes and encouraged public participation.
Find out more about our annual awards and other winners here
