Initiative details
According to European Commission statistics, around 20,400 people lost their lives in road accidents across the European Union in 2023, a decrease of only 1 percent compared to the previous year. There were 46 traffic deaths per million inhabitants. While the long-term trend shows a 10% reduction compared to 2019, the current rate of decline is lower than the 4.5% annual reduction needed to reach the EU's target of halving road deaths by 2030.
Unfortunately, Romania continues to be positioned among the first countries in terms of mortality rate in road accidents. Thus, the overall ranking of mortality rates in EU countries has not changed significantly compared to the previous year, with the safest roads being in Sweden (22 deaths per million inhabitants) and Denmark (26) while Bulgaria (82) and Romania (81) reported the highest mortality rates in 2023.
This campaign is primarily dedicated to the people who act for life in the minutes and hours after a car crash, and to those who help make the transition process of the families affected by road crashes to a normal life as smooth as possible. At the same time, we want to help people understand the devastating effect of road accidents on those involved.
Unfortunately, Romania continues to be positioned among the first countries in terms of mortality rate in road accidents. Thus, the overall ranking of mortality rates in EU countries has not changed significantly compared to the previous year, with the safest roads being in Sweden (22 deaths per million inhabitants) and Denmark (26) while Bulgaria (82) and Romania (81) reported the highest mortality rates in 2023.
This campaign is primarily dedicated to the people who act for life in the minutes and hours after a car crash, and to those who help make the transition process of the families affected by road crashes to a normal life as smooth as possible. At the same time, we want to help people understand the devastating effect of road accidents on those involved.
Initiative date
to
Who was/is your target audience?
Adults
Topic
Create awareness
Knowledge building and sharing
Organisation details
Industrie Mica Prahova SA
Enterprise
Romania
Ploiesti
Contact name
Iulia-Mihaela Matres
Telephone number
0244543515
iulia.matres@industriemica.ro
Website link
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
Early this August, Industrie Mica Prahova SA reiterated its concern regarding road safety by signing the pledge for the #SaferRoadsPledge campaign and demonstrating its support towards the accomplishment of durable development objectives in the area of road safety and the 12 global performance objectives of the United Nations in terms of roads safety. This project is also aimed at supporting the #SaferRoadsPledge campaign initiated by iRAP, IRF, and FIA Foundation.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
This campaign is dedicated to all those who protect the safety of our roads and/or contribute to saving the people involved in traffic accidents. They can be police officers, firemen, doctors, road builders, or simple citizens who prevent road events by using the roads in a responsible manner, thus protecting themselves and the people around them. As part of this approach, we have distributed a series of online materials, adapted to the national context. The materials were available both on the Facebook page of Drumul in siguranta weblog, throughout the week, but also after the end of the action. A special day was dedicated to people seriously injured or deceased in road accidents. In 2024, this day was November 17th. We celebrated The World Day of Remembrance for Road Traffic Victims through a series of messages sent online via the Facebook page of 'Drumul in siguranta' weblog, under the hashtags #WdoR and #CommittoAct, representing a call to action for road safety. At the same time, we published on the World Day of Remembrance 2024 webpage (https://worlddayofremembrance.org/event/viata-dupa-impact-romania/) a brief description of the campaign accompanied by some of the materials distributed.
In terms of implementation, what worked well and what challenges did you need to overcome?
The main challenges are connected with mentality and the lack of concern from authorities regarding the issue of road safety.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
The impact of the initiative has been evaluated through Google Analytics, but we also took into account the impact of the audience of the websites/online publications which delivered news based on our press release.
What has been the effect of the activities?
The press release regarding the project, which was sent both locally and nationally, appeared in several publications, thus reaching the estimated figure of 6,000 indirect beneficiaries. During our campaign, Facebook's reach increased by 1,600% and impressions increased by 344%, which led to a significant increase in the visibility of the content. Facebook's organic reach increased by 1,600% and content interactions increased by 100%, indicating increasing engagement with the audience. Also during this campaign, clicks on Facebook links increased by 500%, and the number of published content increased by 100%, showing a substantial improvement in content performance.
Please briefly explain why your initiative is a good example of improving road safety.
„Viata dupa impact” (”Life After The Crash”) is the only campaign of its kind conducted in our country. Most campaigns implemented here are focused on methods of preventing accidents, but only this one considered also the measures which need to be taken immediately after the crash.
How have you shared information about your project and its results?
The press release regarding this project was published by several online publications, both local and national ones. Due to the novelty and the overall impact of this campaign, Industrie Mică Prahova SA was once again this year among the companies awarded in the field of corporate social responsibility in Romania. Thus, "Life After The Crash" campaign, implemented between November 11-17, 2024, received MENTION in the Intersectoral Partnership category at the Sustainability & CSR Awards 2025 Gala.
Supporting materials
