Effective marketing campaigns are vital in promoting safety equipment on the road. They can raise awareness, change attitudes, and ultimately encourage behavioural change among different types of road users. In this webinar, we will examine best practices in Europe and provide useful tips and tricks on how to develop these types of awareness campaigns.
Join us to discover the latest insights into protective equipment and innovative promotional campaigns that make a difference. You’ll come away with practical tools to help encourage the use of protective equipment on the road.
10h00 – 10h05 Opening
10h05 – 10h20 The Danish approach to increase bicycle helmet use
10h20 – 10h25 Q&A
10h25 – 10h45 Increasing misuse of child seats with age: psychological triggers and possible interventions
10h45 - 10h55 Q&A
10h55 – 11h15 Protective equipment
11h15 -11h25 Q&A
11h25 – 11h40 Harnessing technology for enhanced road safety in urban mobility: from concept to marketing campaign
11h40 – 11h55 Q&A
11h55 – 12h00 Closing
The workshop is free, but we encourage attendees who are not yet members of the Charter to join, so we can continue to offer events like this. If you would like to join the Charter then please do so here. It only takes a few minutes.